16: A Data-Driven Approach to Selling - a podcast by ISG

This week host Wayne Butterfield is joined by Scott Lichtenstein, Co-Founder & CEO of BuyerSight. Together they discuss how the role of sales managers has evolved in recent years towards spending more time analyzing huge volumes of data created by sales automation, and less time with their teams. In this context, learn how early-stage company BuyerSight uses AI technology and machine learning to provide sales managers with impactful insights and recommendations to help them become better coaches and leaders.

Further episodes of Bots and Beyond

Further podcasts by ISG

Website of ISG