Podcasts by Box Talk
A podcast by Box Pro Magazine, the business resource for Affiliates and Coaches. Listen to experts on the essentials of the industry.
Further podcasts by Box Pro Magazine
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Episode 97: Nutrition Coaching in a Pandemic with HSN from 2020-08-20T17:35:40
Nicole Aucoin of HSN and CrossFit HSN shares on growing during COVID-19 mainly via nutrition coaching.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Episode 96: Happy Accidents at CrossFit Downtown Atlanta from 2020-08-11T14:25:08
Michael Michaelides of CrossFit Downtown Atlanta shares his story of coming into ownership, how they've weathered COVID-19 and about hosting the first ever CrossFit Scholarship Level 1.
Mu...
Episode 95: Preparing for the Next Wave of COVID-19 from 2020-08-07T14:58:26
Dan Uyemura of PushPress shares what he's been seeing as successful for CrossFit gyms during the pandemic in hopes to prep gyms for the next wave of closures.
Music: "KYD" by Ryan Little. ...
Episode 94: Buying Gyms in a Pandemic with James Ellis from 2020-07-24T12:12:19
James Ellis has been a lifelong athlete, but it took him about 10 years from trying CrossFit to finally own a gym.
It was a long and winding road, but he has now found himself as the owner...
Episode 93: John Briggs on Dangerous Coaches, Making Profits and More from 2020-07-09T19:47
John Briggs was working with Affiliates before he became one.
In fact, he was working with them before he even had tried CrossFit. As the founder of Incite Tax and Accounting, which serves...
Episode 92: Behind the Scenes at Burg CrossFit from 2020-06-26T12:26:17
With two locations in Florida and one in Ohio, Burg CrossFit and its owners have had a crazy journey. Listen to it and the lessons learned along the way here.
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Episode 91: A Mecka of Fitness with Kevin Beamon from 2020-06-04T13:09:54
Kevin Beamon of CrossFit Mt. Lebanon and Mecka Fitness shares on the growth of his business, the building of two new locations and surviving a pandemic.
Music: "KYD" by Ryan Little. Link: ...
Episode 90: Opening After a Pandemic with CrossFit Bound from 2020-05-21T16:39:49
Brandon Phillips, the owner of CrossFit Bound in Kennesaw, Georgia, reopened after COVID-19 in late April. The gym owner shares what has been taking place since reopening, and how they are staying ...
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Episode 89: Lobbying to Open with Ryan McFadyen from 2020-05-07T17:45:18
Ryan McFadyen owns Ohio Strength and Mouse Trap Fitness. In this episode, he shares how his businesses have survived COVID-19 so far and what he is doing in order to reopen.
Music: "KYD" b...
Episode 88: Thinking Beyond COVID-19 at TJ's Gym from 2020-05-01T12:28:52
TJ Belger, the owner of TJ's Gym, didn't have the smoothest start to offering virtual classes. However, he and his team overcame, now offering plenty of unique opportunities for members. He shares ...
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Episode 87: Surviving a Pandemic with Juliet Starrett from 2020-04-24T13:57:52
Juliet Starrett, a co-owner of San Francisco CrossFit, shares about the gym's closure, surviving COVID-19 with variety of offerings, loan and financial hardships, and what needs to be considered fo...
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Episode 86: Preparing for the COVID-19 Aftermath at Diablo CrossFit from 2020-04-17T12:32:59
Craig Howard, a co-owner of Diablo CrossFit, shares how his business has transitioned during COVID-19, as well as what he's planning for the aftermath of the pandemic.
Music: "KYD" by Ryan...
Episode 85: Why Marketing Matters in COVID-19 from 2020-04-09T13:19:02
Sherman Merricks and Blake Ruff of LASSO share about their gyms during the coronavirus, why you need to be marketing right now and the strategies to have in place for when this is all over.
Episode 84: How Badger CrossFit is Fighting COVID-19 from 2020-04-02T13:35:01
Tyler Sullivan, the owner of Badger CrossFit, dives into the impact COVID-19 has had on his business. But, he also shares how he's fighting back and that the cure is quality coaching service.
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Episode 83: CrossFit LoLo is Virtual and Authentic in COVID-19 from 2020-03-26T12:28:23
Kelsey Goodwin and Adam Davidson are leading CrossFit LoLo through COVID-19 with virtual fitness, online competitions, authentic staff and a focus on members.
Music: "KYD" by Ryan Little. ...
Episode 82: Surviving the Coronavirus with Chris Cooper from 2020-03-20T18:41:34
Editor Heather Hartmann sat down with Chris Cooper of Catalyst Fitness and Two Brain Business to discuss how he is coaching gyms through this time.
Cooper shares what they've seen in gyms ...
Episode 81: Media and Events at Widespread CrossFit from 2020-03-12T14:46:43
Kari Kirkendall, a co-owner of Widespread CrossFit, shares the ins and outs of her role as the media and events director at the Box.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org...
Episode 80: Drop-ins, BOXSPOT and CrossFit St. Louis from 2020-02-28T15:00:21
JoAnna Dettmann, an owner of CrossFit St. Louis, hops on this episode of Box Talk to chat about drop-ins, what she's learned from gyms across the country, and her latest business venture, BOXSPOT.<...
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Episode 79: The Truth of Selling with Greg Mack from 2020-02-13T21:28:59
Greg Mack of MadLab sat down with Editor Heather Hartmann to discuss sales tips and advice. He shares on the legitimacy of "no," how to answer "How much is it?" and what needs to happen to grow in ...
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Episode 78: From Rogue's Affiliate to CrossFit Grandview from 2020-01-31T14:03:57
In this episode of Box Talk, Brandon Couden dives into his journey of owning Crossfit Grandview — a.k.a the previous Rogue Affiliate. He shares about exponential growth and what they could have don...
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Episode 77: Talking Software and Tech Tips with PushPress from 2020-01-17T14:00:15
Dan Uyemura of PushPress, a gym management software, sat down with Box Pro to take a deep dive into this technological realm on Box Talk. He shares how he got into the industry, why sales doesn’t h...
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Episode 76: Why Members are Still Going to CrossFit Hale from 2020-01-03T14:52:58
In this episode of Box Talk, Jay Williams of CrossFit Hale dives into the topics of value, hiring staff and three actions one should take every day.
Music: "KYD" by Ryan Little. Link: free...
Episode 75: Personal Growth and Business at B3 Gym from 2019-12-19T20:36:20
Chris Marhefka of B3 Gym shares on his biggest lesson learned, data tracking and how personal growth has changed everything.
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Episode 74: Managing Two Gyms at CrossFit Tigard PAW from 2019-12-06T13:43:29
In this episode of Box Talk, PJ Menagh shares about his business CrossFit Tigard PAW in the changing market, the values of his gym, the transition of ownership at CrossFit Happy Valley and staff me...
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Episode 73: Making Nutrition the Foundation at HSN from 2019-11-22T14:50
Nicole Aucoin, the founder of Healthy Steps Nutrition and owner of CrossFit HSN, shares on this episode of Box Talk about making nutrition the foundation.
Music: "KYD" by Ryan Little. Link...
Episode 72: Playing the Long Game at CrossFit Hershey from 2019-11-07T16:14:02
Tim Steel, the owner of CrossFit Hershey and YorkFit, shares about the long game of business, health and fitness on this episode of Box Talk.
Music: "KYD" by Ryan Little. Link: freemusicar...
Episode 71: Manage, Coach and Own at Trebel Wellness from 2019-10-25T14:32:09
Owners Carol Beliveau and Jesse Hilmandolar chat about their business, how they have varying roles, what the evolution of ownership has looked like and more.
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Episode 70: The Art of Sales at Dynasty CrossFit from 2019-10-10T16:12:16
Sherman Merricks, the owner of Dynasty CrossFit, dives into business, mentorship and sales.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Episode 69: Grow in Business Savvy at Fitness in Maine from 2019-09-27T14:09:55
Maddie Senkosky of CrossFit Harpoon shares on business and the upcoming Fitness in Maine.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Episode 68: Passing on the Torch at CrossFit Stamford from 2019-09-12T14:21:21
Andy Parker dives into the topics of selling a gym, one-on-one training and more in this episode of Box Talk.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Littl...
Episode 67: How to Piss Excellence with CrossFit Pushin Weight from 2019-08-29T20:23:51
The three owners of CrossFit Pushin Weight dive into their business and how they are now pissing excellence at the gym.
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Episode 66: Teaching Teen Girls at CrossFit Florian from 2019-08-12T17:57:06
Tia Sapienza sat down with Box Pro on this episode of Box Talk to share about the girls teen program at CrossFit Florian and why it's been so successful.
Music: "KYD" by Ryan Little. Link:...
Episode 65: Gearing Up for Business at CrossFit Hydrogen from 2019-08-02T13:06:58
Sean Hollick, the owner of CrossFit Hydrogen, catches up with Box Pro about the first four months of business.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Litt...
Episode 64: Building Community through Athlete Engagement from 2019-07-19T13:48:18
Keeping members engaged is what builds community. But how do you build that engagement, and thus, community? This episode of Box Talk tells all.
Music: "KYD" by Ryan Little. Link: freemusi...
Episode 63: Coaching 55 and Up at CrossFit City Line from 2019-07-03T15:13:40
CrossFit City Line's Vitality program is for those who are 55 and up. Owner Mat Frankel and Coach Marianne Cameron dive into the program on this episode of Box Talk.
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Episode 62: Surviving a Fire at CrossFit Arsenal from 2019-06-21T14:22:32
In 2018, CrossFit Arsenal had a fire and the business lost its space. Owner Jason Gee shares about the event and the aftermath on this episode of Box Talk.
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Episode 61: New Ownership at 10-Year Affiliate CrossFit Dahlonega from 2019-06-07T13:29:17
CrossFit Dahlonega just went through a transition in ownership. The new owner and the head trainer share about it in this episode of Box Talk.
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Episode 60: Going from Hating CrossFit to Owning CrossFit Frankfort from 2019-05-23T14:19:40
Billie Jo Gannone of CrossFit Frankfort explains how she went from hating CrossFit to owning a gym. She dives into building a business in a small town, growing Coaches and why you need to avoid com...
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Episode 59: Behind the Iron + Mortar Summit from 2019-05-09T17:53:18
The founders of the Iron + Mortar Summit tell all: how the event works, how it got started, and even a surprise gift for listeners at the end.
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Episode 58: How Elevate Found Incredible Growth from 2019-04-26T12:37:41
Episode 58: How Elevate Found Incredible Growth by Box Pro Magazine
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Episode 57: A Family Affair at CrossFit Hard Knox from 2019-04-11T20:31:21
From working with family to learning business to the challenges of moving, Katie Cain shares on co-owing CrossFit Hard Knox.
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Episode 56: How Golfing Led to Owning Deep Well Athletics from 2019-03-29T13:24:25
Justin Fisher of Deep Well Athletics share about taking over the business, growing WELLfit, marketing lessons and more.
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Episode 55: The Evolution of Business at CrossFit St. Louis from 2019-03-14T13:57:47
Episode 55: The Evolution of Business at CrossFit St. Louis by Box Pro Magazine
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Episode 54: The Key to Multiple Locations with CrossFit Outbreak from 2019-03-01T13:48:40
Adam Sturm, a co-owner of CrossFit Outbreak in New York, shares about the business and how they've grown it to five locations.
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Episode 53: How to Crush the Open with Diablo CrossFit from 2019-02-13T16:46:48
Craig Howard shares about conducting the Intramural Open and how it has benefited his business.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Episode 52: Breaking Down Business at Octane CrossFit from 2019-02-01T16:07:50
Regan Doele of Octane CrossFit dives into the business and how it's evolved.
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Episode 51: Boot Camps and Business with Vitality Fitness from 2019-01-17T14:31:12
Owner Steve Pinkerton shares about really cool bosses, building a thriving boot camp program, the ins and outs of being a landlord, and other business knowledge nuggets.
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Episode 50: How to Start a CrossFit Gym in Your Living Room from 2019-01-04T15:22:02
Sean Hollick never meant to become an Affiliate. But, here he is, the owner of CrossFit Hydrogen. Listen to his story.
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Episode 49: The Many Branding Colors of Koda CrossFit from 2018-12-14T13:41:08
Co-owner Jared Muse of Koda CrossFit shares on opening and owning multiple locations, and how the brand has developed surrounding each.
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Episode 48: Training Masters Athletes at CrossCut CrossFit from 2018-11-20T21:44:56
Dave and Darlene Prois are master athletes and the owners of CrossCut CrossFit. They share how they cater to the masters demographic and how your Affiliate can best serve this population.
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Episode 47: Behind the Cover – CrossFit Hale from 2018-11-01T21:30:52
Jay Williams of CrossFit Hale and CrossFit Thames shares his story and lessons learned in opening his two Boxes.
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Episode 46: Personal Training and More at CrossFit El Cid from 2018-10-11T20:17:44
In the latest episode of Box Talk, Carl Penney of CrossFit El Cid shares on personal training, going from a coaching to manager role and more.
This episode is sponsored by Zen Planner. The...
Episode 45: Behind the Cover – Max Effort Fitness from 2018-09-21T13:20:06
Editor Heather Hartmann releases her cover story interview with Zach Forrest, the owner of Max Effort Fitness. He shares about his business, making Coaches full time with benefits and more.
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Episode 44: Catching up with CrossFit Big Dane in Madison from 2018-08-30T20:27:25
Heather Hartmann catches up with Barret Danz, the owner of CrossFit Big Dane in Madison, Wisconsin, during the 2018 Reebok CrossFit Games.
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Episode 43: Behind the Cover – CrossFit Central from 2018-08-10T13:41:39
In 2017, CrossFit Central graced the cover of Box Pro Magazine. Now, Editor Heather Hartmann releases her interview with Carey Kepler and Jeremy Thiel.
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Episode 42: Skydiving, Burnout and More with CrossFit Icehouse from 2018-07-20T12:21:28
Courtney Shoemaker, a co-owner of CrossFit Icehouse, shares about her business, about how she avoids burnout and why connecting with the local community is a very good thing.
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Episode 41: Behind the Cover – CrossFit LA from 2018-06-28T14:35:56
Kenny Kane, the owner of CrossFit LA, appeared on the cover of the March/April issue. Here is the initial interview between Editor Heater Hartmann and Kane.
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Episode 40: The Curious Case of CrossFit KLEW from 2018-06-07T20:45:39
As the owner of CrossFit KLEW, Kathryn Lewis has learned a lot of business, marketing, branding and "just say no" lessons in the past five years. Here she breaks it down for every other Affiliate o...
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Episode 39: Behind the Cover – Four Barrel CrossFit from 2018-05-18T13:11:55
Editor Heather Hartmann releases her cover story interview with Case Belcher, the owner of Four Barrel CrossFit, who appeared on the 2017 September/October cover of Box Pro Magazine.
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Episode 38: Building Ballerinas and More at CrossFit Fury from 2018-04-27T14:31:39
Learn about the ins and outs of CrossFit Fury, including a program involving ballerinas.
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Episode 37: Balance in Business and Competition at CrossFit Omnia from 2018-04-06T12:00:10
Rj Smith, the owner of CrossFit Omnia, shares about balancing life and work, whether for his business or the competitive team that trains at his gym.
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Episode 36: What Makes CrossFit Sanitas Successful from 2018-03-15T18:35:51
Editor Heather Hartmann chats with Melissa Roza, the owner of CrossFit Sanitas in Boulder, Colorado, about her business journey and what has made the Box succeed.
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Episode 35: When You Get Kicked Out of Your Space with Ohio Strength from 2018-02-22T19:32:19
Why 2017 sucked for Ohio Strength, why 2018 is better and why the Open is a chance to build its community back up.
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Episode 34: A Tale of Merging Two Gyms with Ryan Cage from 2018-02-02T19:37:11
Owner Ryan Cage bought up an existing Affiliate this year. He shares what that meant for his gym, CrossFit PR Star, as well as how he dealt with Coaches, hard questions from the membership and buil...
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Episode 33: Nutrition Talk with CrossFit HSN from 2018-01-12T13:20:21
Nicole Auction of CrossFit HSN dives into the challenge of getting your members and staff to buy in to nutrition at your Box.
Sponsored by Balanced Habits: https://partners.balancedhabits....
Episode 32: How to be Successful at Digital Marketing from 2017-12-21T20:49:42
Episode 32: How to be Successful at Digital Marketing by Box Pro Magazine
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Episode 31: Mountains, Marketing and Success with CrossFit Coeur d'Alene from 2017-11-30T20:39:42
Jonathan Burns, a co-owner of CrossFit Coeur d'Alene in Idaho, shares about the 9-year journey of the Box, marketing tips for the approaching New Year and everything else he's learned along the way.
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Episode 30: Financing Must-Knows with Rigquipment Finance from 2017-11-09T18:19:21
Learn about the ins and outs of financing, the benefits of it, common financing mistakes of Box owners, and more.
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Episode 29: The Secrets of Social Media and Branding with Elevate from 2017-10-20T14:14:58
Cullen Griffin of Elevate in St. Petersburg, Florida, shares his social media guru-ness with the world of Affiliates, diving into Facebook, Instagram and branding.
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Episode 28: Traveling the Business Realm with Chris Cooper from 2017-09-28T21:06:07
Chris Cooper of Catalyst and Two Brain Business shares his biggest mistakes, his best lessons and where he thinks the industry is headed.
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Episode 27: Common Movement Mistakes with Michael Bann from 2017-09-07T19:16:09
Michael Bann of OPEX shares how he became a movement expert, common movement faults he sees and what Coaches need to know to become the best Coaches they can be.
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Episode 26: The Games and CrossFit Big Dane from 2017-08-17T18:55:07
Barrett Danz of CrossFit Big Dane shares about his experience with having the 2017 Reebok CrossFit Games in Madison, Wisconsin.
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Episode 25: How to Grow Your Gym with TJ Belger from 2017-07-27T18:51:24
TJ Belger of TJ's Gym shares his journey through fitness and the industry, divulging best practices and lessons learned as he's grown his business through the years.
Music: "KYD" by Ryan L...
Episode 24: How to Grow Additional Revenue Streams from 2017-07-06T16:12:05
Jamie Gallagher of CrossFit Burke shares how he's building additional revenue streams in his Box.
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Episode 23: Picking Programs in Philly from 2017-06-15T17:16:49
Wil Vicinus of Fearless Athletics breaks down the variety of programs and speciality classes they offer, diving into the whys and how-tos of what is available.
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Episode 22: How to Become a Better Leader from 2017-05-25T15:48:17
Heather Hartmann sits down with Val Wrigth, a leadership expert, to discuss how the business owner can grow as a leader.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_...
Episode 21: The Ins and Outs of CrossFit Facility Layout from 2017-05-04T20:05:38
Brennan Morton of NEPA CrossFit shares his experience in moving facilities and determining layout in their current 24,000-square-foot space. He gives advice on how to make moving smooth, what to lo...
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Episode 20: Tip of the Marketing Spear at CrossFit Spearhead from 2017-04-14T01:19:11
Dallin Frampton, the owner of CrossFit Spearhead, breaks down his business' brand, how he built it, the success they've seen in marketing and advice for other Affiliates when it comes to marketing ...
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Episode 19: Developing FemSTRONG at CrossFit Apogee from 2017-03-24T15:07:28
Don Moss shares about a new women's program at the Box, as well as tips and advice on starting new programs in general.
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Episode 18: The Open and Beyond with James Fitzgerald from 2017-03-02T15:02:34
James Fitzgerald of OPEX shares on everything from how to approach the Open with your members to some of the biggest lessons he's learned in business.
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Episode 17: Business isn't Rainbows and Butterflies with OPEX from 2017-02-09T21:17:03
Jim Crowell of OPEX shares what he's learned over the years in running Boxes, coaching Coaches and Affiliates, and how even though building a business isn't easy, it's worth it.
Music: "KY...
Episode 16: A Whole Lot of Life and Advice with Andy Petranek from 2017-01-19T16:23:17
Heather Hartmann interviews Andy Petranek, the founder of CrossFit LA and the co-founder of the Whole Life Challenge.
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Episode 15: Hear CrossFit COMO's Ambassadors Roar! from 2016-12-29T16:18:20
Michael Wuest of CrossFit COMO shares about his Box's Ambassadors Program.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Episode 14: How to Benefit from a Corporate Wellness Program from 2016-12-08T19:26:11
Brian Strump of CrossFit Steele Creek shares his experience with corporate wellness, the benefits of it and some of the biggest lessons he's learned.
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Episode 13: When You Give a Kid a Workout... from 2016-11-18T14:14:25
Geo Rockwell has been an Affiliate on both the West and East Coast. Now, he's trying something new: a nonprofit.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_L...
Episode 12: Rhinos, Ninja Warriors and CrossFit, Oh My! from 2016-10-27T22:00:46
Julie Johnston of Camp Rhino/Rhino CrossFit shares how she has diversified her business.
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Episode 11: When You Take CrossFit to the Bank... from 2016-10-06T22:20:11
Chennelle Miller of Raleigh CrossFit shares about her experience building her business through continuing education, various programs and a whole lot of experience.
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Episode 10: What You Need to Know About Fitness Law from 2016-09-16T12:27:02
Heather Hartmann sits down with Drew Amoroso, a fitness lawyer, who shares some of the biggest aspects of fitness law Box owners should be aware of in their businesses.
Music: "KYD" by Rya...
Episode 9: Chile, Shipping Containers and Porn with Juliet Starrett from 2016-08-25T17:45:59
Heather Hartmann interviews Juliet Starrett of San Francisco CrossFit and MobilityWOD.
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Episode 8: The Life and Death of a CrossFit Box – Sort Of from 2016-08-04T20:54:48
Forrest Jung of CrossFit South Bay shares his Box's story, as well as the hardships he's had with his two locations.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…...
Episode 7: Transforming Crap to Gold, Podcast Style from 2016-07-05T21:54:46
Matt Scanlon of CrossFit Memorial Hill shares how to start, and succeed at, a podcast.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Episode 6: Mixing Skulls, Crossbones and Professionalism from 2016-06-24T18:13:35
Theo Tsekouras, the Affiliate of CrossFit H-Town, conducts himself and his business not just as a CrossFit gym full of skulls and crossbones, but as a profession that is a career for him and his st...
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Episode 5: How to Not Kill Your Partnership from 2016-06-02T13:20:10
Jonathan Burgard of True Glory CrossFit dives into how he makes his business partnership work.
Music: "KYD" by Ryan Little. Link: freemusicarchive.org/music/Ryan_Lit…n_Little_-_KYD
Episode 4: Planning Events with Girls Gone RX from 2016-05-13T12:31:38
Lindsey Marcelli, the founder of Girls Gone RX and co-owner of CrossFit Eminence, shares her experience in running events and hosting competitions
Music: "KYD" by Ryan Little. Link: freemu...
Episode 3: The Old City Community from 2016-04-22T18:04:45
Old City CrossFit's Sean Emery shares about the Box's journey and how he has built the community in, and out, of the gym.
Music: "KYD" by Ryan Little. Link: http://freemusicarchive.org/mus...
Episode 2: Confessions of an Affiliate from 2016-04-01T13:02:34
Box Talk interviewed Charlie Sims, owner of CrossFit Regeneration. The Affiliate got honest about his gym, his experiences in ownership and about overcoming each challenge that has come his way.
Episode 1: How to Help Your Members' Nutrition in 2016 from 2016-02-02T13:55:01
Box Pro chats with Alex Black, MPH, RD, LDN and a Level 1 Trainer at CrossFit Boston. She shares her thoughts on nutrition and helping members with it in the Box.
Music: "KYD" by Ryan Litt...