Podcasts by BPA UNIVERSITY
BPA Worldwide, the global provider of assurance, brings you BPA UNIVERSITY podcasts, a collection of interviews and Q&As with media industry experts on a variety of topics that are important to you. Check them out and let us know what you think.
Further podcasts by Glenn Hansen
Podcast on the topic Marketing
All episodes
BPA'S NEW AND UPDATED REPORTING STANDARDS FOR "ONLY DIGITAL PUBLICATIONS from 2021-01-28T19:45:58
BPA’s reporting standards (rules) had been based on magazines produced in “only print” or “both print and digital” formats, but not an “only digital” format. At its recent December meeting, the ...
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PULLING THE CURTAIN BACK ON THE BPA MEDIA AUDIT from 2020-12-15T14:37:51
Join BPA Worldwide’s Heather Pantaleo and Adam Garbati as they pull the curtain back on the BPA media audit. From audit tests to duplication analyses to telemarketing sources and all the rest, H...
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CONTENT INSIGHTS ANALYTICS: HOW TO GIVE READERS MORE OF WHAT THEY ARE LOOKING FOR AND INCREASE REVENUE AS A RESULT from 2020-11-19T15:27:36
With more and more audience, behavioral and consumption data available to them, publishers can use it to make sense of their readers' wants and needs and better inform content planning for edito...
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PRIVACY AND DATA PROTECTION: IS YOUR ORGANIZATION COMPLIANT? from 2020-11-11T14:56:35
With more and more audience, behavioral and consumption data available to them, publishers can use it to make sense of their readers' wants and needs and better inform content planning for edito...
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NEWSSTAND SALES DURING COVID-19 AND BEYOND from 2020-11-04T14:00
Newsstand sales in Canada and U.S. have performed surprisingly well, beating expectations during COVID-19. Even with some major retail groups being closed during the pandemic, coupled with very ...
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WHAT IS CONTENT LICENSING AND WHY SHOULD PUBLISHERS BE AWARE OF IT? from 2020-10-26T17:00
Industry pros Dave Colford with Arizent; Paul Gerbino with Triumvirate Content Consultants; and Jeff Litvack with Adweek/Brandweek, discuss the importance of Content Licensing, why today's publi...
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PUBLISHERS: ARE YOU PROVIDING BUYERS ALL THEY NEED TO TRANSACT WITH YOU? from 2020-10-19T17:00
Eileen Keller, CEO & Founder of Ideality.com, Terrance McDermott, VP, Demand Generation at Allison + Partners, and Kevin Arsham, Partner, Group Account Director at MediaCom, share how they b...
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DATA LEAKAGE - AN UPDATE ON THIS INDUSTRY INITIATIVE from 2020-10-14T18:14:05
Join BPA's Glenn Hansen for an update on the Data Leakage initiative nearly 90 days after its launch, including industry reactions to Open Letter; new signatories; media coverage and commentary;...
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DEMISE OF THE 3RD-PARTY COOKIE AND ITS SIGNIFICANCE FOR DIGITAL PUBLISHERS from 2020-10-14T18:13:50
Facing a cookieless and privacy-first future, publishers must pursue a strategy of deepening their own 1st-party data assets and operations, reducing the need to rely on outside adtech companies...
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DIGITAL MAGAZINE PLATFORM PROVIDERS - TECHNOLOGIES & STRATEGIES THAT CAN HELP PUBLISHERS WITH THE DIGITAL MEDIA JOURNEY from 2020-10-14T18:13:34
Paul DeHart with BlueToad, Kevin Walker with Issuu, and Jean Jenelyn Zamora with Zinio, join BPA's Glenn Hansen to share information about technologies and strategies that can help publishers in...
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OPTIMIZING PUBLISHERS DIGITAL AD MANAGEMENT OPS from 2020-10-14T18:12:03
Panelists Reggie Hudson, with Northstar Travel Group; Jeff Rezer, with ALM; Paul Salomone, with MediaFuse; and Bob West, with Meister Media; discuss how publishers can streamline ...
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TRANSPARENCY, TRUST & TRANSFORMATION - THE NEW TRANSPARENCY STANDARDS FOR DATA BUYERS from 2020-10-14T18:11:14
Zenith, Publicis Media's Bethany Bengtson; IAB Tech Lab's Benjamin Dick; Alliant's Chris Hemick; and Dstillery's Evan Hill discuss the Data Transparency initiative, which is resulting in accurat...
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