Reinvent You and Stand Out - a podcast by Ani Alexander

Today my guest is Dorie Clark. Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future. Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.

In this interview we talk about

• how Dorie build her platform through blogging


• advantages of being a published author


• how to choose what to be about


• the 3-step process of reinventing yourself


• the 3 word exercise, which will help with your branding

3 Step Process of Reinventing Yourself

Step 1 - find out where you are now (what are you known for) Step 2 - create a vision of where you wanna go and what do you need to do in order to overcome the gap of where you are and where you wanna be Step 3 - live your brand (make sure everything you do is in line with the brand you wanna become)

3 Word Exercise

Go to half a dozen friends and colleges and ask the following question - "If you had only 3 words to describe me what would they be?" You will be able to see certain trends and you might want to capitalize those in your branding.

Useful Links

Dorie's website How to Start Writing for High Profile Blogs

Further episodes of Brand Architect

Further podcasts by Ani Alexander

Website of Ani Alexander