Podcasts by Brand Storytelling
Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.
Further podcasts by Hosted by Rakhal Ebeli, with special guests every week.
Podcast on the topic Wirtschaft
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Building A Champion Team from 2017-11-28T08:43:03
On the Brand Storytelling podcast we are joined by Konrad Marshall, journalist at FairFax Media and author of the book 'Yellow & Black - A Season it Richmond' who knows all too well how a gr...
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Getting Inside the Minds of your Audience from 2017-11-21T08:29:39
On the Brand Storytelling podcast we are joined by Keeva Stratton, a communications specialist who understands human behaviour when it comes to storytelling that emotionally connects, and builds...
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What is the Answer to Successful Marketing? from 2017-11-14T07:23:23
On the Brand Storytelling podcast we are joined by the man-with-the-plan and former Head of Strategy at King Content, Phil Brown who will help us sort through the fluff and get down to the grass...
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Is Branding Really That Important? from 2017-11-08T09:18:02
On the Brand Storytelling podcast we are joined by Richard Curtis, CEO of FutureBrand to discuss not only how to brand yourself effectively, but why it's so important that you know who you're sp...
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Knowledge Marketing from 2017-10-31T08:17:27
On the Brand Storytelling podcast we are joined by Susan Hartman, a Global Marketer who will help us understand how to tap into the expertise and resources of an organisation, to then market the...
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Digital Marketing and The Power of Data from 2017-10-24T08:00:07
On the Brand Storytelling podcast we are joined by Simon Kemp, the Global Consultant for We Are Social and Founder of Kepios to discuss understanding and breaking down the insights provided by d...
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Bridging the Gap: Brands, Communities, Culture from 2017-10-17T08:57:46
On the Brand Storytelling podcast we are joined by Aquaus Kelley, Founder of ‘A Lovers Ambition Lifestyle Group’ and content creator, brand strategist, social ambassador, and educator; here wi...
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The Power of Storytelling from 2017-10-10T08:39:18
On the Brand Storytelling podcast we are joined by Diana Yazidjian, Managing Director of DFY Consulting and professional, strategic storyteller; specialising in creating emotional bonds betwee...
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How Badass Is Your Brand? from 2017-10-03T09:35:45
On the Brand Storytelling podcast we are joined by Pia Silva, entrepreneur, speaker, writer and the Founding Partner and Brand Strategist behind Worstofall Designs; her badass branding skills ...
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Storytelling Over Time from 2017-09-26T08:00:42
On the Brand Storytelling podcast we are joined by Mandi Bateson, Head of Social at M&C Saatchi to talk to about the growth and change of social media over the last decade...
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Visual Data and Audience Engagement from 2017-09-19T09:55:46
On the Brand Storytelling podcast we are joined by Brian Wallace, an expert in visual data and President and Founder of the US's premier infographic design agency NowSourcing; here to help us ...
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The Future of Video blogging and influencer content from 2017-09-12T09:00:53
On the Brand Storytelling podcast we are joined by String Nguyen, the No. 1 "Top Video Personal Brand on LinkedIn" and Video Content Creator/Producer of StringStory Media as she talks us throu...
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Do happy, healthy employees equal better brands? from 2017-09-05T07:50:34
On the Brand Storytelling podcast we are joined by Dr Lindsay McMillan, a leading academic, thought leader and social commentator about all things HR and life in the Aussie workplace.
<...
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How to make technology work for your marketing strategy from 2017-08-29T08:55:30
On the Brand Storytelling podcast we are joined by Scott Brinker, a marketing technology specialist help numerous companies over the last 2 decades—building a name for himself by proving time ...
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Modern Day Storytelling from 2017-08-22T09:00:52
On the Brand Storytelling podcast we are joined by David Leser, a multi-award winning journalist who has worked all over the globe; giving us the greatest insights about how storytelling has c...
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Influencer marketing. What does it mean? from 2017-08-15T09:10:13
On the Brand Storytelling podcast we are joined by the Co-Founder & CEO of TopRank Marketing Lee Odden as he looks at how influencer marketing can boost your brand.
For shownotes...
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What does'content'actually mean? from 2017-08-15T09:09:04
On the Brand Storytelling podcast we are joined by Julian Mitchell, a content creator that works on creating cultural movements for brands that stay with the audience long after the campaign i...
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Episode #131: Non-conventional Lead Generation from 2017-07-23T23:25:02
On the Brand Storytelling podcast we are joined by Co-Founder of Interact Josh Haynam to discuss why using quizzes to build your leads database is so beneficial for your business.
...
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Episode #130: Content: Quality Vs Quantity from 2017-07-23T23:08:50
On the Brand Storytelling podcast we are joined by Steven Barnes who will discuss content creation and how we can get the best of both worlds when it comes to quality vs quantity.
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Episode #129: Adam Ferrier On How Content Can Shape Consumer Behaviour from 2017-07-17T22:37:07
On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and c...
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Episode #128: Audience Communication In The 21st Century from 2017-07-11T10:23:11
On the Brand Storytelling podcast, we are joined by Geoff Colon; the Senior Marketing Communications Designer for Microsoft discusses how we need to constantly change and adapt our communicati...
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Episode #127: Finding And Implementing Scalable Content Solution For Your Brand from 2017-07-04T22:55
On the Brand Storytelling podcast, we are joined by Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses ...
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Episode #126: Authenticity And Substance In Content from 2017-06-26T22:16:50
On the Brand Storytelling podcast, we are joined by Danika Johnston; a Content Marketing Leader and the authority on marketing strategy, with over 20 years worth of national and international ...
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Episode #125: The Evolution Of Marketing - How To Connect With Your Audience Through Content, With Michael Brenner from 2017-06-19T22:25:01
On the Brand Storytelling podcast, we are joined by Michael Brenner to discuss how brands are creating loyal bonds with their audience through the rise and expansion of digital, and content ma...
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Episode #124: The Future Of Storytelling from 2017-06-12T21:26:26
On this week's episode of our Brand Storytelling podcast, Dennis Williams brings his experience as a market leader, and forward-thinking innovator to discuss how we adapt to current technology...
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Episode #123: What Is Social Momentum? from 2017-06-04T22:03:23
On this week's episode of our Brand Storytelling podcast, we are lucky enough to sit down with Shama Hyder; the CEO of The Marketing Zen Group and best-selling author of The Zen of Social ...
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Episode #122: Viral Content And Why It Works from 2017-05-29T22:10:44
On this week's episode of our Brand Storytelling podcast, we're talking with the man investigating and researching Viral content; and the science behind our reactions to it. Jonathan Creek is ...
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Episode #121: Brandjacking: What You Can Do To Avoid It from 2017-05-22T06:05:55
On this week's episode of our Brand Storytelling podcast, we talk to Bo Breuklander about the alarming growth of fake social media accounts and how they're damaging brands; not necessarily fin...
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Episode #120: Building A Brand: How To Do It And Why We Must Act Now from 2017-05-15T02:06:33
On this week's episode of our Brand Storytelling podcast, we are talking to business and marketing coach and entrepreneur Jim Palmer; about why building your brand and staying relevant in the ...
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Episode #119 Building Trust Through Content from 2017-05-08T22:31:27
On this week's episode of our Brand Storytelling podcast, we sit down with one of the founding partners of Melbourne based Zoetic Agency, Dionne Lew.
As a longtime marketer and PR m...
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Episode #118: Monetising Content Through Audience Engagement from 2017-05-01T22:40:17
Joined by the specialist in content and social media marketing, Simon Owens; we discuss why inbound marketing is no longer the only way to build your business.
Content marketing can...
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Episode #117 - A'How To'Guide On Defining Your Digital Media Strategy from 2017-04-24T00:48:52
With Chris C. Anderson leading the charge, we discuss defining your digital media strategy and making the most of the content marketing landscape in 2017.
Brands have endless channe...
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Episode #116: Dave Hughes Talks Infusing Your Content With Comedy from 2017-04-18T02:23:36
We welcome none other than Dave Hughes onto our podcast, to chat about engaging with your audience and breaking down the barriers between the audience and the brand.
Hughesy has bec...
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Episode #115: Keeping The Faith: A Content Marketing Sermon With Father Bob Maguire from 2017-04-10T01:15:45
Today we have a very special guest with us to join us on our Brand Storytelling podcast, Father Bob Maguire. He's the man that has amassed over 120,000 followers on Twitter and is very much a ...
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Episode #114: Humanising Your Brand Message from 2017-04-03T04:59:59
This week's episode of the Brand Storytelling podcast talks about tips and tricks that can be applied to make your company and it's products and services more closely aligned with the needs of...
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Episode #113: The Intersection Of Marketing And Technology from 2017-03-28T01:00
This week's episode of the Brand Storytelling podcast looks at how we leverage new technologies to improve our own content capabilities, without losing the all important human touch.
Episode #112: Empowering Audiences Through The Art Of Language from 2017-03-21T05:25:13
This week's episode of the Brand Storytelling podcast delves into the influence of language in the way everyday audience behaviour is shaped.
Discussing the constructio...
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EPISODE #111: Going Beyond Your Brand Through Content Marketing - With Founder Of MiGoals, Adam Jelic from 2017-03-14T02:49:24
This week's episode of the Brand Storytelling podcast sees Rakhal partner up with founder of popular stationery label MiGoals, Adam Jelic, for a discussion on selling a solution, not a product...
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How Omny Studio Enables Podcasters To Monetize Their Content from 2017-03-06T00:32:32
On the Brand Storytelling podcast, we talk with the CEO of Omny Studio Sharon Taylor about how the podcasting industry is starting to monetise. With the market for ads expected to exceed $200 mi...
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EP#109 - How The Gig Economy Is Developing In 2017 With FreeeUp Founder, Nathan Hirsch from 2017-02-27T00:14:02
On this week's episode of the Brand Storytelling podcast, Rakhal is joined by FreeeUp Founder, Nathan Hirsch to talk about the emergence of the gig economy and how brands like his help freelan...
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EP#108 - How Collective Campus Is Helping Brands Grow In 2017 - With Steve Glaveski from 2017-02-20T03:27:06
Brand innovation is set to take another giant leap in 2017 as we continue to build upon the strides made in previous years. Augmented reality, 3D technology, on-demand television and new gaming ...
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EP#106 - How Explainify Simplifies Brand Storytelling To Generate Leads - With Eric HInson, Explainify from 2017-02-13T00:46:09
On this week's Brand Storytelling podcast, we are joined by the founder of Explainify, Eric Hinson to discuss how they turn complex information into engaging video content.
Brands can oft...
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EP#105 - How To Move Your Storytelling Beyond The Brand - With Ben Shipley, Spectrum Group from 2017-02-07T00:10:01
On the Brand Storytelling podcast, we are joined by Ben Shipley, Managing Director at Spectrum Group. We talk with Ben about how brands can start to reinvent their storytelling and create an aut...
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EP#104 - How To Build Your Content Strategy With Influencer Marketing - With Trevor Young from 2017-01-30T01:27:50
On the Brand Storytelling podcast, we talk with the PR Warrior, Trevor Young about the role influencer marketing is now playing in content strategies. As brands seek to distribute their content ...
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EP# 103 - The Rise Of Video Marketing In 2017 from 2017-01-23T04:27:55
On the Brand Storytelling podcast, we talk with Chris Wolski, Product Marketing Manager at Klipfolio, about how 2017 could be the year of video marketing. Chris talks with Rakhal about his exp...
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EP# 102 - Finding A New Path To Your Audience In 2017 - With Marc Stoiber, Your Ultimate Speech from 2017-01-16T01:17:01
On the Brand Storytelling podcast, we talk with Marc Stoiber, CEO and Founder of Your Ultimate Speech and author of The DIY Brand Build Guide. We chat about exploring new and creative paths to...
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EP#101 - Finding The Right Fit For Your Content - With Dan Foley, Tailored Ink from 2017-01-09T04:38:25
On the Brand Storytelling podcast, we talk with Dan Foley, co-founder and CEO of Tailored Ink about how to find the right fit for your content marketing. The rise of SEO, Google analytical too...
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EP#100 - We Celebrate Our 100th Episode With A Special Guest! from 2017-01-02T21:30
We hit the ton! This episode marks our 100th episode of the Brand Storytelling podcast and to celebrate we have brought on a special guest.
Thanks for tuning in and we ...
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EP#99 - Making Our Marketing New Year's Resolutions With Bob Jenkins, Leadpages from 2016-12-25T21:30
We make our marketing New Year's resolutions with Bob Jenkins from Leadpages and outline the goals we want to achieve heading into 2017.
For many people the common res...
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EP#98 - Brand Storytelling Holiday Special: Brian Smith, UGG Founder from 2016-12-19T04:24:40
On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name.
Rakhal...
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EP#97 - The Purpose Of Brand Storytelling - With Park Howell, The Business Of Story Podcast from 2016-12-12T21:30:10
On the Brand Storytelling podcast, we are joined professional brand storyteller, Park Howell. Park is the host of the popular podcast, Business of Story and is the founder of Park&Co, a ma...
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EP# 96 - Content Marketing In Australia 2016 - With ADMA CEO Jodie Sangster from 2016-12-04T23:09:15
On the Brand Storytelling podcast, we are joined by the CEO of the Association for Data-Driven Marketing and Advertising (ADMA) CEO, Jodie Sangster. Jodie recently collaborated with Joe Pulliz...
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EP#95 - Newsjacking - A Content Marketing Masterclass - With Jon Burkhart from 2016-11-28T22:54:05
On the Brand Storytelling podcast, we are joined by the founder of TBC Global, Jon Burkhart. Jon is a regular speaker at SXSW Interactivewhere he also acts as an advisor. He co-authored 'Newsj...
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EP#94 - The Evolving Technology That Will Make Us Better Content Marketers - With Deloitte Digital Founder, Pete Williams from 2016-11-21T06:24:49
On the Brand Storytelling podcast, we are joined by Pete Williams from Deloitte Digital Australia to talk about the new technology and innovations content marketers can use in their brand strate...
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EP#93 - Building Your Brand Reputation With Uberflip Founder Randy Frisch from 2016-11-14T04:14:21
On the Brand Storytelling podcast, we talk to Uberflip co-founder and COO Randy Frisch about the need for brands to build online reputations and keep in touch with their audiences. We also tal...
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EP#92 - The Biggest Challenges In Content Marketing (and How To Solve Them) - With Michael Brenner from 2016-11-06T23:49:35
On the Brand Storytelling podcast this week, we chat with the CEO of the Marketing Insider Group, Michael Brenner. We talk about the biggest challenges facing content marketers and the techniq...
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EP#91 - How Movember Uses Emotional Content To Tell Their Story - With Adam Garone from 2016-10-31T03:37:20
On the Brand Storytelling podcast, we are joined by Movember co-founder Adam Garone who is a keynote speaker at the World Marketing & Sales Forum this year in Melbourne. In the episode we di...
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EP#90 - How To Think Like A Startup: Create Content That Punches Above It's Weight - With David Fastuca from 2016-10-24T05:30:45
On the Brand Storytelling podcast this week, we are joined by Locomote co-founder and host of the Locomote podcast, Passion Never fails, David Fastuca.
David started Locomote with h...
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EP#89 - What Makes The Perfect Marketer? - With Joe Koufman from 2016-10-13T00:43:48
On the Brand Storytelling podcast, we are joined by Joe Koufman, CEO and founder of AgencySparks, a matchmaker for brands and specialist marketing agencies. On the show, we dive into the quest...
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EP#88 - Future Pacing: The Colliding Worlds Of Journalism And Branded Content from 2016-10-10T03:36:42
On the Brand Storytelling podcast, CEO & Co-Managing Partner of Brain+Trust Partners Scott Monty stops by to chat about the intersection of journalism and branded content. We also talk about...
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EP#87 - How The Tourism Industry Uses Content Marketing To Sell The Dream from 2016-10-04T00:17:47
On the Brand Storytelling podcast, we are joined by the executive director of marketing for Tourism Tasmania, Guy Taylor. We talk about how countries and states sell the dream and attract tour...
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EP#86 - Content Strategy Forum 2016 Preview from 2016-09-25T23:20:21
On the Brand Storytelling podcast, we preview the upcoming Content Strategy Forum with Lennie Beattie from Content Ark. The event brings together the best minds in content strategy to explore ...
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EP#85 - Developing Your Audience Personas With Storytelling from 2016-09-19T03:44:12
On the Brand Storytelling podcast, we are joined by the biggest name in content marketing in Brazil, Cassio Politi. Cassio was named the content marketer of the year in 2015 and authored the fir...
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EP#84 - Content Marketing World 2016 With Joe Pulizzi from 2016-09-12T01:29:05
On the Brand Storytelling podcast this week, Joe Pulizzi, the founder of the Content Marketing Institute joins the show to talk about the build up to another year, predictions for the industry...
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EP#83 - Content Marketing Masterclass 2 -'Authority Content'With David Jenyns from 2016-09-05T04:55:26
On the Brand Storytelling podcast this week, Rakhal is joined by author of Authority Content David Jenyns who gives another masterclass in content marketing and how to hold an audience's atten...
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EP#82 - Content Marketing Masterclass: Building Your Audience With A Successful Strategy from 2016-08-28T22:59:47
On a special edition of the Brand Storytelling podcast, the PR warrior Trevor Young takes us on a content marketing masterclass ahead of his #digitalks event - How to build reputation and trus...
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EP#81 - What Big Brands Can Learn From Entrepreneurs from 2016-08-22T01:07:33
On the Brand Storytelling podcast this week, we are joined by Jonathan Chan from Foundr magazine, a resource to inspire the next generation of young entrepreneurs.
Jonathan talks with Ra...
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EP#80 - How Content Marketing Drives A PR Strategy from 2016-08-16T00:37:21
We talk to Bec Derrington about wok at SourceBottle and Influence HUB, how it has become the tinder for journalists, her earlier days in the PR world and finding that perfect blend of public r...
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EP#79 - The New Publishing Trends For Hearst-Bauer Media from 2016-08-09T01:17:52
On the Brand Storytelling podcast this week, we celebrate Australia's premier journalism and storytelling festival,Storyology. GM of Hearst-Bauer Media, Marina Go joins Rakhal Ebeli to talk ab...
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Making Your Content Go Viral With Jonathan Creek from 2016-08-01T11:51:33
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Consumer-To-Consumer Marketing To Build Your Brand-MariaElenaDuron from 2016-08-01T11:50:49
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Capture Attention With Creativity, Jordana Borensztajn from 2016-08-01T11:50:22
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5 Ways To Make Your Blog Attract Millions With Jeff Bullas from 2016-08-01T11:50:08
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How To Create Meaningful Content With Zaid Al-Zaidy from 2016-08-01T11:49:58
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How To Start A Podcast- Why You Need Journalists, Editors and Storytellers With Richard Davies from 2016-08-01T11:49:31
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Building and Protecting Your Online Reputation With Nicole Matejic from 2016-08-01T11:48:44
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BS_22_Brand Publishing Tips and Strategies With Martin Wanless from 2016-08-01T11:48:21
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Ross Quintana- Building Your Tribe For Successful Brand Storytelling from 2016-08-01T11:48:10
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Joe Pulizzi- Why Brands Must Be Good Storytellers from 2016-08-01T11:47:26
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Robert Rose- What Is The Experience Marketing Era? from 2016-08-01T11:46:59
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Sean Callanan On Sports Marketing&Connecting With Fans from 2016-08-01T11:45:28
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Brand Storytelling 78: How Cricket Australia Uses Content To Engage Its Audience from 2016-08-01T00:06:10
Newsmodo founder and CEO Rakhal Ebeli has Cricket Austalia's Head of Digital, Finn Bradshaw in the hot seat talking about his roles past and present, digital platforms and the Cricket Australi...
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Brand Storytelling #77 - How To Become A Brand Innovator With Inbound Marketing - With Ryan Bonnici from 2016-07-25T06:12:36
We talk to Ryan Bonnici from Hubspot about what it takes to become a brand innovator and how inbound marketing has helped brands engage audiences. We also chat about the recent changes at Hubs...
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Brand Storytelling #76 - How Podcasts Help Brands Tell Their Story - With Andrew Chugg from 2016-07-19T00:10:14
On the Brand Storytelling podcast this week, Andrew Chugg from Panoply drops in to discuss the future of the podcasting world and how brands are building their personal audio platforms.
P...
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Brand Storytelling #75 - How To Manage A Celebrity Brand - With Max Markson from 2016-07-10T23:20:26
In this episode of Brand Storytelling, Rakhal talks to PR identity Max Markson about how the role of the public relations manager has become more demanding in recent times. We go in depth abou...
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Brand Storytelling #74 - The Importance Of Brands In The Social Media Sphere - With Gavin Heaton from 2016-07-04T01:16:31
On the Brand Storytelling podcast this week, we are joined by Gavin Heaton from Disruptive Media. Gavin, a.k.a the Servant of Chaos, shared his experiences on working with various projects to ...
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Brand Storytelling #73 - How To Engage Your Audience With Creative Storytelling - With Shawn Callahan from 2016-06-26T23:20:34
In this week's episode of Brand Storytelling, Rakhal is joined by Anecdote founder and director, Shawn Callahan. We talk about his favorite stories and how he helps brands tell a story worth t...
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Brand Storytelling #72 - How To Apply Humour To Your Branded Content- With Dan Ilic from 2016-06-19T23:23:02
We are joined by actor, brand ambassador and comedian, Dan Ilic, about his upcoming work, his experiences with broadcasters both home and abroad and the shifting branded content landscape.
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Brand Storytelling #71 - How To Channel Your Content Through Social Media - With Neal Schaffer from 2016-06-14T00:09
We are joined by social media guru and CEO of Maximize Your Social, Neal Schaffer. We talked about the rise of the Snapchat business model, the amount of content travelling through social medi...
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Brand Storytelling #70 - How To Grow Your Brand's Audience - Mark Masters from 2016-06-06T01:14:41
We have Mark Masters from the ID Group on the show as we talk about how brands are growing and maintaining their audience. We also talk about Mark's passion for Bournemouth AFC, the genius beh...
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Brand Storytelling #69 - Leadership At The World Business Forum - With John Mattone from 2016-05-29T23:36:07
We sat down with keynote speaker, John Mattone, at the World Business Forum and talked about his education, career advice and how the theme of leadership will play a role in the future.
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Brand Storytelling #68 - Start Building Your Personal Brand - With Helen Ahrens from 2016-05-22T22:53:53
We talk to Helen Ahrens about her role at Good Things Marketing, her favourite social media tools and how she has built her personal brand.
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Brand Storytelling #67 - How Brands Are Using Storydoing To Their Advantage - With Dan Gregory from 2016-05-15T23:06:38
We talk to Dan Gregory about his role at the Impossible Institute and how brands such as Red Bull, Sonos, and Tom Shoes are using 'storydoing' to engage their audiences.
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Brand Storytelling #66 -How To Develop Your Brands Problem Solving Skills - With Zora Artis from 2016-05-09T00:16:11
We talk to Zora Artis about her career as a consultant and how she has solved problems with a content marketing approach. All this and more on the Brand Storytelling podcast!
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Brand Storytelling #65 - The Intersection Of PR, Marketing And Content - With Trevor Young from 2016-05-02T22:00
We are joined by the PR warrior, Trevor Young to discuss the
relationship between content, public relations, and marketing.Where
do the intersect? How do they see each other through their
resp...
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Brand Storytelling #64 - How Journalism Is Changing Course In 2016 - With Jason Whittaker from 2016-04-27T05:29:25
We are joined by The Mandarin managing editor and former
freelance journalist, Jason Whittaker. We talk to Jason about how
he got started in journalism, how he has seen it change over his
care...
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Brand Storytelling #63 - How Brands Break Through The Noise To Tell Their Story With Data-driven Marketing - With Stuart Leo from 2016-04-17T23:30:30
We are joined by founder and managing director of Blirt, Stuart Leo. Blirt are Australia's leading CX experts who create compelling customer experiences to engage a new generation and build br...
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Brand Storytelling #62 - How To Use Content To Increase Traffic To Your Brand - With Jeff Bullas from 2016-04-11T00:16:51
We are joined by founder of Jeffbullas.com, Jeff Bullas. We talk to Jeff about his highly influential blog, social media vs. SEO and how brands can start driving more content towards their con...
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Brand Storytelling #61 - How Brands Are Adding Creative Thinking And Innovation To Their Storytelling from 2016-04-04T01:32:46
We are joined by PR specialist Amanda Fry from Holysmoke! Creative Communications. We will be talking about creative innovation, and how brands are thinking outside the box when it comes to te...
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Brand Storytelling #60 - How To Create Content For The Millennial Audience - With Neil Ackland from 2016-03-28T09:50:12
We are joined by Junkee CEO and founder, Neil Ackland. We talk about the impact the millennial audience has on content marketing and how they are consuming it in 2016.
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Brand Storytelling #59 - How Content Marketing Is Driving Growth In Higher Education - With Barbara Serra from 2016-03-21T20:00
We are joined by Barbera Serra, Marketing and Communications Coordinator at Deakin University. She tells us how content marketing has helped drive growth and student acquisition in an increasi...
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Brand Storytelling #58 - Freelancing In The Digital Age - With Mark Howard from 2016-03-14T21:31:04
We speak to one of Newsmodo's featured freelancers, Mark Howard.
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Brand Storytelling #57 - How To Plan Your Written Content - With Lachlan Searle from 2016-03-07T21:00
Newsmodo's Content Editor Lachlan Seale joins the podcast to discuss the content creating process, what brands should consider before commissioning content, and the importance of using an edi...
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Brand Storytelling #56 - The 4 Biggest Things Changing Your Content Strategy -With Robert Rose from 2016-02-29T21:00
Robert Rose joins us to discuss the latest changes and trends that will affect your content strategy.
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Brand Storytelling #55 - The Future Of Global Journalism With Lea Hellmeuller from 2016-02-23T00:43:46
How has globalisation changed the work of journalists? What is it like to be a freelancer? How do brands and publishers work with and integrate freelancers into their business models? We talk ...
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Brand Storytelling #54 - The Place Of Content Within Your Marketing Plan ~ With Darren Woolley from 2016-02-15T21:00
We talk to Darren Woolley, Founder of TrinityP3 and Chair of the Australian Marketing Institute.
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Brand Storytelling #53 - The Content Slog With Arnie Kuenn from 2016-02-08T22:39:08
We talk to Arnie Kuenn about the Content Slog, or what is known as a Hype Cycle. Find out what this means for brands doing content, and how you can actually come out on top if you persist.
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Brand Storytelling #52 Challenges For Australian Content Marketers With Jonathan Crossfield from 2016-02-01T21:00
We ask Jonathan Crossfield about his predictions for 2016 and also take a look at some of the major statistics in the CMI's latest report on Australian content marketing.
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Brand Storytelling #51 - Influencer Marketing And Quality Content from 2016-01-26T00:40:09
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Brand Storytelling #50 - Content Marketing In 2016 With Joe Pulizzi from 2016-01-18T21:59:21
Get to know the Godfather of content marketing, Joe Pulizzi. Hear his predictions for 2016 and how he fell in love with the Star Wars empire!
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Brand Storytelling #49 Content Marketing Myths That Ruin Business, Russ Ruffino from 2016-01-04T23:30:19
We explore content marketing myths that ruin business and find out what is the single biggest mistake brands are making from Russ Ruffino. Plus, learn what you should be doing with your market...
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Brand Storytelling #48 All Things Content Marketing Year-End Review, Trevor Young from 2015-12-28T23:00:51
Content Marketing and brand storytelling lead the way in the marketing space in 2015. We, along with the PR Warrior, Trevor Young, review what worked and which strategies and platforms you sho...
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Brand Storytelling #47 Harnessing The Power Of Stakeholders To Create Brand Stories, Amy Laski from 2015-12-21T23:00:23
Inbound content marketing requires buy-in from top level management. Amy Laski shares hot to harness the power of stakeholders to tell great brand stories. Listen
Brand Storytelling #46 How Startups Can Win With Content Marketing, Josh Rowe from 2015-12-14T23:00:59
Josh Rowe gives tips on how startups can win with content marketing. He shares important tips on creating strategies that give brands a big boost in business even with very small budgets. New...
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Brand Storytelling #45 The Value Of Content Marketing: Explaining&Selling The Concept, Sarah Mitchell from 2015-12-07T23:00:27
Understanding content marketing ROI. Why it's important and KPI's to prove the value of investment in content, particularly to sell the concept to C-Suite bosses. Sarah Mitchell gives her top ti...
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Brand Storytelling #44 Creating Cognitively Sticky Brand Stories, Brynn Winegard from 2015-11-30T23:00:12
Every brand wants to be memorable but many are easily forgotten by consumers. Brynn Winegard shares how to create cognitively sticky brand messages that consumers won't ignore. Newsmodo.com <...
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Brand Storytelling #43 How To Grow Your Email List Using Meaningful Content, Larry G. Maguire from 2015-11-23T23:00:48
The email list is often considered to be the most important list because you own it and have direct access to potential customers. In this episode learn how to build your email listing usi...
Brand Storytelling #42 Becoming A Career Storyteller, Christoph Trappe from 2015-11-16T23:00:18
What is a career storyteller and how can a storyteller help your brand? Christoph Trappe is a digital strategist. He shares tips on authentic brand storytelling. ne...
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Brand Storytelling #41 Finding Your Area Of Authority, Melanie Deziel from 2015-11-09T23:00:40
Reaching your core audience requires defining your area of authority so that you can talk effectively to that audience. Melanie Deziel, Director of Creative Strategy for Time Inc., shares her ...
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Brand Storytelling #40 Growing Your Business With Inbound Marketing, Ryan Bonnici from 2015-11-02T11:00:12
Companies are three times as likely to see higher ROI through inbound marketing campaigns. Marketing Director of HubSpot, Ryan Bonnici, shares his tops tips to grow your business using inbound e...
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Brand Storytelling #39 How To Build Your Online Presence&Digital Footprint, Samantha Riley from 2015-10-26T22:00:36
Entrepreneur, Samantha Riley built & sold several businesses. She made her first million at age 19. She shares how to build collaborative relationships and your online presence to create a...
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Brand Storytelling #38 Andrew Davis On Creating Moments Of Inspiration from 2015-10-19T22:00:33
Andrew Davis, author of Town Inc, shares how brands can own the consumer journey by creating moments of inspiration & triggering customers to want what you're selling. Find out what inspir...
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Brand Storytelling #37 How To Write Blog Posts That Drive Traffic To Your Website, Susannah Birch from 2015-10-12T22:00:11
Online writer, Susannah Birch, has 30 Websites and 500,000 views across them. She's learned to monetize them and find the simplest way to write blog posts that drive traffic to websites. Get h...
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Brand Storytelling #36: How To Inspire Audiences, Hire Employees&Create Corporate Culture With Storytelling, Bryan Adams from 2015-10-05T22:00:55
Bryan Adams heads up a digital marketing agency, Ph.Creative. Find out how brand storytelling can help you inspire audiences, hire employees, and create corporate culture. Plus find out the bi...
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Brand Storytelling #35 How To Increase Traffic To Your Webinar Using Content Marketing, Robert Coorey from 2015-09-28T22:30:31
Robert Coorey is well-known for nearly breaking a world record for attendance on a Webinar. Hear how he did it and learn his strategy that can help increase traffic to your Webinars using cont...
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Brand Storytelling #34 Telling Your Brand Story With Blogging With Lynn Serafinn from 2015-09-21T22:00:34
The new paradigm in marketing is blogging. Social media expert, Lynn Serafinn, shares how blogging creates a human connection, making it more like "farming" by creating a self-seedi...
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Brand Storytelling #33 Tips To Prepare You For The Future Of Marketing With Darren Woolley from 2015-09-14T22:00:34
From outbound marketing to inbound marketing, Darren Woolley shares his story about how he increased traffic to his Website and doubled the size of his business. He shares tips on t...
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Brand Storytelling #32 Content Journey&Influencer Marketing With Jules Lund from 2015-09-07T22:30:37
A merging of technology, social media, and influencers is creating an opportunity for brands to amplify their content using influencer marketing. Jules Lund shares key insights on the content ...
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Brand Storytelling #31 Four Reasons Brands Should Hire Journalist With Angela Tague from 2015-08-31T22:30:36
Major Brands are hiring journalists and even building their own newsrooms to crank out content that's newsworthy and appealing to their target audience. Find out four reasons why jo...
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Amanda Gome- How To Build a Brand Newsroom from 2015-08-01T15:39:54
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Tony Lee- Making Your Content Go Viral from 2015-08-01T15:30:05
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David Jenyns How The Rules Of SEO Have Changed&Why Content Creation Is A Must from 2015-08-01T15:11:47
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Trevor Young What Content Marketing Can Do For Your Brand from 2015-08-01T15:05:16
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Tim Burrowes On The Mumbrella Story&The Danger of Not Paying Journalists Enough from 2015-08-01T11:44:34
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Social Media Challenges Conquered, Guest Robert Caruso from 2015-08-01T11:44:14
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Jonathan Crossfield, Think Like A Publisher and Use A Long-Term Content Marketing Strategy from 2015-08-01T11:43:01
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Richard Sink Shares SlideShare Strategies To Reach B2B Community from 2015-08-01T11:42:42
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Tim Reid On How Podcasting Changed His Career&What It Can Do For Your Brand from 2015-08-01T11:42:30
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How To Increase Your Twitter Followers With Gary Loper from 2015-08-01T11:42:12
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Greg Savage Shares Key Tips To Building A Social Audience For Your Brand from 2015-08-01T11:40:36
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Ayal Steiner Shares Amplification Strategies To Get Content Seen By Your Target Audience from 2015-08-01T11:40:23
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Build An Epic Business With Power Stories, Valerie Khoo from 2015-08-01T11:40:12
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Andrew Griffiths- Recipe For Small Business Storytelling&Success from 2015-08-01T11:39:58
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Simon Crerar- Tell Emotional Stories To Make Your Content Go Viral from 2015-08-01T11:37:38
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Kath Walters- How You Become The Media With Content Marketing from 2015-08-01T11:37:19
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Felix Krueger Shares Content Marketing Strategies To Grow A Successful Brand from 2015-08-01T11:36:07
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Arnie Kuenn- Content Marketing Is The Great Equalizer For Brands from 2015-01-01T11:41:56
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