Podcasts by You Are The Brand

BYP 62 - Value Pricing with Kirk Bowman from 2015-12-23T00:30:12

One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value...

BYP 61 - Bios That Supercharge Your Guest Posts and Podcast Interviews from 2015-12-16T05:00

If you plan to make guest blogging and podcast interviews a part of your overall brand strategy, don't overlook this small but vital part of the process: your bio!

Guest need to be both p...

BYP 60 - 3 Crucial Things To Consider When Designing Your Logo from 2015-12-09T06:41:35

Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today's episode, we take a slightly deeper dive into establishing a stro...

BYP 59 - The 3 Identities of Every Personal Brand from 2015-12-02T05:00

If you've ever struggled on getting clarity regarding your brand's identity, it may have something to do with the fact that you really have three identities. That's right, three!

In today...

BYP 58 - The Antidote To Not Having Enough from 2015-11-25T05:00

Ever feel like you don't have enough time, money, know-how, connections, clients, etc.? I do, and in today's episode we cover 3 simple exercises that can help you rediscover what you have and pu...

BYP 57 - How To Get Clearer on Clarity from 2015-11-18T05:00

Gaining clarity can be one of the most frustrating parts of building a personal brand. We're constantly peppered with information that tells us we should know our ideal client, our unique sellin...

BYP 56 - Rest Is A Weapon from 2015-11-11T05:08:25

One of the greatest weapons in our creative and business arsenals is one of the least heralded: rest.

Today I share my takeaway from (of all places) the spy novels featuring Jason Bourne,...

BYP 55 - Maximizing Your Value From Live Events from 2015-11-04T05:51:56

Live events are important both for our personal and professional development. But attending any kind of event requires both a large investment of time and money, and as such it should be treated...

BYP 54 - Mastering Multiple Brand Management from 2015-10-28T04:42:47

Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related?

This episode l...

BYP 53 - Quick Start Copywriting with Ray Edwards from 2015-10-20T01:44:19

If you join me inside Ray Edwards' Copywriting Academy course, I'm prepared to offer these 3 exclusive bonuses:

1. 1-on-1 Copy Consultation - I'll look over your promotion to advise you w...

BYP 52 – What To Say When Clients Don't Pay from 2015-10-14T04:52:48

When clients don't pay you feel frustrated, out of sync, conflicted, and it's a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action yo...

BYP 51 – Stop Letting People Pick Your Brain (For Free) from 2015-10-06T12:13

If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re...

BYP 50 – Time Management Magic with Disney’s Lee Cockerell from 2015-09-29T23:25

Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is ...

BYP 49 – My One-Page Productivity Plan from 2015-09-23T04:42

Ever experience “mission drift” when it comes to your personal brand? Well, so do I. That’s why I started using this simple one-page productivity plan. This can take as little as ten minutes to ...

BYP 48 – How To Pick Your Niche from 2015-09-16T03:05

You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t...

BYP 47 – The Key To Attaining ‘Rising Star’ Status from 2015-09-09T03:01

You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert. But no matt...

BYP 46 – Interview with Bob Burg, The Go-Giver Way of Building A Personal Brand from 2015-09-02T04:12

Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership ...

BYP 45 – 83% Of Marketers Say This Is More Important Than Web Traffic from 2015-08-26T03:43

Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not...

BYP 44 – Forget Products and Services, This Is What Really Sells from 2015-08-19T02:20

It’s easy to fixate on products and services — after all, these are the drivers of cash flow in our businesses. But there are tons of products and services out there, and simply marketing yours ...

BYP 43 – So, I Quit My Day Job To Be An Entrepreneur from 2015-08-12T03:01

One of my biggest dreams in recent years has been to one day be my own boss. It’s been said that “the dream is free, but the hustle is expensive.” I’ve found that to be ever so true. If you’re l...

BYP 42 – THE Most Important Marketing Question from 2015-08-05T03:01

In this episode you will learn a simple five-word question that gives you an almost unfair advantage in boosting response and outselling your competition. This simple question is the easiest way...

BYP 41 – How I Close Over 90% Of My Client Proposals from 2015-07-29T01:49

You’ve set up your brand, built your platform, and have potential clients that want to work with you. How do you “close” the deal? What is the process by which someone contracts you? If you aren...

BYP 40 – Sales Strategies with Donald Kelly, The Sales Evangelist from 2015-07-22T03:28

Sales. It’s one of the most dreaded aspects for many people in building their personal brand. Luckily there are some great folks out there that are willing to share their sales strategies in an ...

BYP 39 – Next Level: Course, Coach, or Consultant? How To Know Which To Invest In from 2015-07-15T03:07

One of the most important things you can do to reach the next level in your personal brand business is to invest in resources. But how do you know which to spend your hard-earned dollars on? On ...

BYP 38 – Next Level: How To Connect With Rising Stars from 2015-07-08T13:46

One of the most important things you can do to reach the next level in your personal brand business is to connect with “rising stars.” Why? Because you can’t build a brand by yourself. You must ...

BYP 37 – Next Level: Never Join A Mastermind That Lacks These 3 Things from 2015-07-01T04:05

The right mastermind group can catapult your success like nothing else can. It’s almost “unfair” how quickly you can grow your influence and income by being in the right mastermind. If you’re no...

BYP 36 – Pivot: How To Turn Your Blog Into A Business (While Working Full Time) from 2015-06-24T06:10

Today we wrap up this series on making a career pivot. I share my story of how I turned my blog into a business. I’ll also mention a chance for us to work together if you want to take a look at ...

BYP 35 – Pivot: How To Price Your Services When Starting Out from 2015-06-17T03:01

I can’t wait to share today’s episode with you, where we’ll cover some ideas on pricing your products or services when you’re starting out. Now, price is always relative to other factors includi...

BYP 34 – Pivot: How To Find Your First Clients from 2015-06-10T03:01

We continue our series on making a career pivot by talking about how to find your first clients when you’re starting out. These are the same steps I used locate and communicate with my first cli...

BYP 33 – Pivot: How To Position Yourself As An Authority from 2015-06-03T19:49

We continue our series on making a career pivot by covering 3 easy-actions to establishing yourself as an authority in your new industry — even if you don’t feel like one. These are the same ste...

BYP 32 – Pivot: 3 Things Successful Personal Brands Know That Others Don’t from 2015-05-27T20:13

What do the successful personal brands do that lead to their success? Actually, I don’t think it has as much to do with “doing” as it does with “knowing” — especially early in your brand buildin...

BYP 31 – 3 Reasons Why A Podcast May Be More Important Than A Blog from 2015-05-20T13:37

Today I answer a question posed by a listener named Josh Hogancamp on why I started podcasting. I’ll tackle that within the framework of why a podcast may well be better than a blog these days. ...

BYP 30 – Caution: Do Not Violate These 5 Laws Of Marketing from 2015-05-13T04:11

Marketing your personal brand is tough enough as it is — but it’s even harder if you go against the current. These 5 “laws” of marketing will help you get more traction and results. Violate at y...

BYP 29 – 5 Marketing Lessons From Marvel’s The Avengers from 2015-05-07T18:13

For this episode, I’m repurposing some content from a blog post that was well-received earlier this week. We take a look at Marvel’s marketing behind their latest hit movie, The Avengers: Age of...

BYP 28 – 5 Takeaways From A Recent Product Launch from 2015-04-30T18:20

Do you have a product to sell? This episode gives you a behind-the-scenes look at a recent product I sold. I learned some pretty interesting things — and I’m hoping these lessons will serve as a...

BYP 27 – Two Ways To Improve Your Email Marketing In Under 5 Minutes from 2015-04-23T16:26

Many people view email marketing as a “necessary evil” but it’s actually one of my favorite things in all of marketing (I’m weird, I know). Regardless of how you feel about email marketing, one ...

BYP 26 – 3 Design Tweaks That Have Grown My Blog Readership from 2015-04-08T03:01

In this episode, I take you behind-the-scenes of my latest blog design. Several months ago I rolled out a new, more modern look. Some of these changes are helping me grow my email list and reade...

BYP 25 – 3 Steps To Handling A Public Relations Crisis from 2015-03-26T19:11

Today’s episode was created in response to a question I received: “How can I rebuild my personal brand/credibility in the community when someone in the community has lied about my character?” At...

BYP 24 – Business Partners: What To Look For from 2015-03-18T19:38

You can’t build a brand all by yourself. Eventually, you’ll need to outsource work or even bring on a business partner. But what should you look for? I share a few personal preferences I look fo...

BYP 23 – How To Use Coaching Principles To Build Your Brand With Charlie Vensel from 2015-03-11T03:01

In this episode, I interview certified life coach Charlie Vensel on how to utilize coaching principles to gain clarity in our personal and professional lives. If you’re unfamiliar with “coaching...

BYP 22 – 5 Small Actions That Led To Big Mindset Shifts from 2015-03-04T04:01

Sometimes the keys to success are obvious. But one thing I’ve learned is that it’s often the small things that lead to the biggest breakthroughs. In this episode, I share five small, unexpected ...

BYP 21 – 3 Unforgettable Acronyms I Learned At Permission To Prosper from 2015-02-25T19:15

I am fresh off my trip to Ray Edwards’ Permission to Prosper conference held in San Diego, CA. I was challenged, stretched, and encouraged … and I’ve got a few things I learned there to share wi...

BYP 20 – A Personal Brand Success Story: Cliff Ravenscraft from 2015-02-18T05:33

Cliff Ravenscraft left a successful career in insurance to make a living doing what he loves: podcasting. Cliff is now known as the “Podcast Answerman” and runs a successful personal brand busin...

BYP 19 – 7 Questions Every Personal Brand Must Absolutely Nail from 2015-02-11T04:01

We all know the importance of an elevator pitch. But what about the questions that follow? Here are 7 questions every personal brand must absolutely nail. Prepare your answers, practice your res...

BYP 18 – 4 Reasons Why You Should Rebrand (And 1 Reason You Shouldn’t) from 2015-02-04T04:01

This episode was inspired by a question left by Dayo Samuel from Audacity to Lead on rebranding. Rebranding can be tricky business, especially for personal brands because it’s a pretty labor-int...

BYP 17 – Personal Branding For Pastors with Dave Shrein from 2015-01-28T04:01

Pastors are natural content creators. Each week they spend long hours crafting messages and teaching series. Unfortunately, too much of their content is “one-and-done”, only to be heard by a liv...

BYP 16 – How To Establish Your Value (While Taking Lower Paying Clients) from 2015-01-21T04:01

Dilemma: you’ve got a few people willing to pay you … but it’s not very much money. You need to grow your experience and portfolio, but don’t want to devalue your services. I’ve got the perfect ...

BYP 15 – Initial Client Acquisition Strategies from 2015-01-14T18:30

How do you land your first clients? What do you do if you haven’t yet “established authority” … but need to get some paying work? In today’s episode I cover my initial client acquisition strateg...

BYP 14 – How To Get Client Testimonials from 2015-01-01T21:12

For this first episode of 2015, I cover how to get client testimonials. Testimonials allow you to give future clients the gift of going second.   A Quick Preview of the Podcast: I’ve used this f...

BYP 13 – Overcoming Doubt And Fear In 2015 from 2014-12-22T21:18

In today’s episode, I open up about some of the doubts and fears I have heading into 2015. I also share some of the victories from this past year, and some personal updates regarding my job and ...

BYP 12 – Visual Design 101 with Jason Clement from 2014-12-11T04:05

I’m not a designer … in fact, I’m pretty clueless when it comes to Photoshop, InDesign, or any other fancy design tools. Good news is that I know someone who does. Jason Clement (Twitter @JasonJ...

BYP 11 – The Most Important Tactic In Closing Sales from 2014-12-03T04:01

In today’s episode I cover the most important tactic in closing sales. Unfortunately, not many people do this, and it’s to their detriment! I actually think you’ll be surprised at what it is. Fi...

BYP 10 – 4 Pricing Models For Your Personal Brand from 2014-11-20T02:40

In today’s episode I cover 4 basic pricing models for your personal brand because let’s face it — if you don’t have a pricing model, you won’t profit! A Quick Preview of the Podcast: 4 pricing m...

BYP 9 – How Rebranding Helped Increase My Profits By 400% from 2014-11-13T05:29

This week I share a quick episode on what rebranding has done for me and how it has impacted my profits. This can all be traced back to a decision to “niche down” and focus on my ideal client. A...

BYP 8 – Day Job To Your Dream Job With Kary Oberbrunner from 2014-11-06T07:55

Today I interview author, speaker, and coach Kary Oberbrunner. Kary wrote one of my favorite books this year called Day Job To Dream Job. He will inspire you to continue building your personal b...

BYP 7 – Packaging and Pitching Your Products from 2014-10-30T00:59

Today we finish off our talk about the 7 steps you need to launch a profitable personal brand: packaging, pitch, and partnership. A Quick Preview of the Podcast: The final three steps to buildin...

BYP 6 – How To Launch A Profitable Personal Brand from 2014-10-21T19:17

Today we talk about the 7 steps you need to launch a profitable personal brand. I’ve done this for myself and a myriad of clients, and I give you the exact framework to follow in this episode. A...

BYP 5 – How To Position Yourself Against The Competition from 2014-10-16T03:01

Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place you...

BYP 4 – How To Create A Magnetic Lead Magnet from 2014-10-09T03:18

Today we continue in this series on “positioning” and cover what constitutes a magnetic “lead magnet” and how you can utilize it to position yourself as an authority in your space. A Quick Previ...

BYP 3 – How To Identify Your Ideal Client from 2014-10-02T03:01

Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can quickly and easily identify your ideal client. A Quick Preview of the Pod...

BYP 2 – Two Marketing Concepts You Can’t Afford To Confuse from 2014-09-25T03:01

Welcome to the second episode of the Brand You Podcast. Today we continue in this series on “positioning” and what that means for you in building your personal brand. A Quick Preview of the Podc...

BYP 1 – What To Name Your Personal Brand from 2014-09-18T03:59

Welcome to the very first episode of the Brand You Podcast. For the next few episodes, I’ll be covering the issue of positioning and what that means for you in building your personal brand. A Qu...