Album 2 Track 20 – Patti Newcomer, VP of Marketing at Intuit, with great business conversation and more importantly a “keepin’ it real” discussion about race - a podcast by Brand Positioning Doctors

Prior to Intuit, Patti previous roles were SVP/CMO of WorldPay, SVP- Marketing Director at Wachovia, VP Brand Marketing at Capital One and Section Lead at P&G.

Hey Brand Nerds! Bluntly, we had to take a little pause after the events of George Floyd happened Memorial Day weekend. We are now back with a wonderful guest, who dropped many jew-alls (as DC likes to say) both for marketing and for life. Here are some the work highlights:

• Tyranny of the denominator
• Don’t get lost in the activity, focus on driving growth and outcome
• As a marketer, starting at a wonderful company such as P&G can set up your entire career
• There would be no premium brands if all decisions were rational
• Make an impact!
• Delegating vs. Empowering
• Leaning into AI for marketers

Additionally, we really do appreciate Patti bringing her full self into our very real conversation about race with the George Floyd murder as the impetus to the discussion and how this is shaping all of us now and going forward.

#pattinewcomer #marketing #branding #thecmoclub # thecmoclubsummit #intuit #p&g #fightracism #blacklivesmatter

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