Album 2 Track 23 – Julie Cary, Longtime CMO, most recently at Belks where she was Chief Customer Officer and twelve year run as CMO at LaQuinta Inns and Suites. Prior to LaQuinta, Julie worked in a variety of ever increasing marketing roles with Dean Foods, Gerber and Ralston-Purina. - a podcast by Brand Positioning Doctors

Hey Brand Nerds! Back at it here with a guest so accomplished, Julie intimidated DC (he doesn’t intimidate easy) with her great results! Julie shared great wisdom and fun stories with us. Highlights include:

• You can talk about your values, but you must LIVE them

• The art of balancing brand communication with humor

• “Make coming to work the best part of an employee’s day”

• Using tech to drive brand differentiation

• The Franchise Whisperer

• For marketers, think “Business people first, marketers second.”

• Try and avoid fashion debate with your daughter!


#juliecary #marketing #branding #laquinta # hostess #gerber #deanfoods #energizer

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