Album 2 Track 24 – Wayne Hickey, EVP of Global Tech Practice at Weber Shandwick, previously GM Head of Bay Area at Edelman. Wayne has worked with a litany of tech clients including Adobe, Gearbox Entertainment, HP, IBM, Juniper, Microsoft, PayPal, Riot Games and a lot more. - a podcast by Brand Positioning Doctors

Hey Brand Nerds! We have our first PR/Comms centric guest in the BB&B virtual house today and with Wayne’s tech and entertainment background, no one better than Wayne to sit and talk with us at our intersection of brand, tech and culture!! Lots to soak up and learn from Wayne including these highlights:

• Find a great partner you can have as a sounding board for your career
• Dig into the “why”
• In your career, optics really matter
• Only stupid question is the one you ask more than once
• Find that perfect balance of fear and fearless- when you are fearless, the universe rises to meet you
• Can’t have tech for tech’s sake
• Tech founders bring EVERYONE into the room

#brandbeats&bytes #waynehickey #marketing #pr #comms #webershandwick #edelman #xbox #microsoft

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