Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak - a podcast by Brand Positioning Doctors

Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak.

Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owners of Silver Dollar City, Dollywood, or the Harlem Globetrotters), Steve understands the importance of hard work and the power of joy in experiences. 

A few takeaways: 

• Theme parks and shows may be the product, but more importantly, it's about the experience that your consumers have when engaging with Herschend companies.


• It's essential to stand firm in your opinions, all while trusting your gut to lead you in the right direction.


• Be vigilant about strategy and flexible with tactics.


• As a leader, self-awareness can be your best quality for your team.

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