Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge - a podcast by Brand Positioning Doctors

Album 3 Track 18 – Shannon Watkins, Chief Brand and Marketing Officer at Aflac, Co-Founder at The A Pledge

Hey Brand Nerds! We have an amazing guest in the virtual building today, sharing the importance of diversity in your circles, leading with people at the forefront, and the importance of asking yourself, "what is this going to make my consumer feel." 

We can't wait to hear your thoughts!

A few takeaways: 

• Culture. Whether at a university or a company, it is an important element to consider before joining their family.


• When making decisions around brand and product, ask yourself, "what value are you creating for your consumer?"


• The journey to finding your career path may involve working in positions that reveal your true passion and purpose in contrast with what you don't enjoy doing.


• Surrounding yourself with a diverse group allows for growth within yourself, and ultimately a well-rounded perspective.

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