Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition - a podcast by Brand Positioning Doctors

Album 4 Track 6 – Derek Osgood, Founder and CEO, Ignition

Hey Brand Nerds! Join us in our virtual house as we chat with Derek Osgood, who brings over a decade of knowledge from leading and scaling marketing teams at brands like Playstation, BBVA, and Rippling. He has launched over 100 products working as a Product Marketer that have collectively generated over $1B in revenue. 

Derek shows us the importance of connecting the dots, internal marketing as much as external, and the joys of admiring a brand as a child and growing up to work for the same brand in innovative and successful ways. 

Key Takeaways: 

• As a marketer, if you aren't failing you may want to ask yourself if you're taking big enough risks.


• Marketing must have a 360 view of what is going on in both your company and the world to maximize your chances of success


• Don't get caught up in the hype of marketing and forget the importance of understanding the fundamentals of marketing
  

NOTES:
Learn more about Derek's company, Ignition
View the animated short, The Park Bench presented by Aflac 
View Rippling's Poem in Response to Gusto's Cease & Desist here

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
Instagram | Twitter 

Further episodes of Brands, Beats

Further podcasts by Brand Positioning Doctors

Website of Brand Positioning Doctors