Black History Month 2021 Remix 1 – Celebrating African American Marketing Leaders - Steve Horn (Album 2 Track 28), CMO at College of Health Care Professions, Former CMO at Coca-Cola Enterprises. - a podcast by Brand Positioning Doctors
from 2021-02-11T16:49:30
Stephen Horn, CMO at College of Health Care Professions, previously CMO at Coca-Cola Enterprises, Worldspace Satellite Radio, Tom Joyner Online Education and Eastbay and prior to that increasing marketing responsibility at Fortune 50 companies such as Coca-Cola, Pepsi, Citibank and Kraft.
Hey Brand Nerds! We have an uber successful marketer in the BB&B virtual house today!! Steve also happens to be DC’s mentor and as far as we know, the only elite marketing executive to work at Coca-Cola, Pepsi and then back to Coca-Cola. Lots to enjoy and soak up from Horn throughout his wonderful career including these highlights:
- As a leader, be mindful of building a diverse and super talented team around you
- Great leaders get great work done by other people
- Let the game come to you and then engage
- As a marketer, trust your instincts fully
- Be a proficient internal seller backed by real data
- Roger Enrico- Make small change to big things
- Authenticity is the foundation to all marketing that really resonates
- Know who you are, and find your way in your career through your passions
#stevehorn #marketing #branding #cocacola #pepsi #chcp #tomjoyner #eastbay
Further episodes of Brands, Beats
Further podcasts by Brand Positioning Doctors
Website of Brand Positioning Doctors