REMIX: Album 1 Track 2 - Scott Hargrove, CMO @CPK - Maniacally focus on core customers or pay dearly! - a podcast by Brand Positioning Doctors

Scott Hargrove, EVP and CMO @ California Pizza Kitchen, formerly at Snap, World Surf League, Coca-Cola

Many highly accomplished, smart marketers confuse ‘volume’ with ‘positioning.’ These terms are related but are not the same thing. Scott eloquently and honestly recounts a valuable lesson where he learned a NARROW positioning can result in HUGE sales volume and a huge, diverse customer base. A counter intuitive principle when not understood and respected kills brands and businesses. Scott is the ultimate marketing decathlete who drops jewel after jewel to your brains delight.

Further episodes of Brands, Beats

Further podcasts by Brand Positioning Doctors

Website of Brand Positioning Doctors