Be the Leader, Start with WHY - a podcast by corporate hippie (raj)

People don't buy what you do, they buy why you do it.

Practice the Golden Circle by Simon Sinek 

1. WHY - The Purpose, what is your cause? what do you believe?

2. HOW - The Process, specific actions taken to realise the 'why'

3. WHAT - The Result, what do you do, the result of why. PROOF.

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