Podcasts by Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership
Brad Farris & Jill Salzman tackle the most complex small business questions of our day. "Why can't I hire competent employees?" "How do I make more money without driving myself nuts?" "How do I take over the world?"
They’ll get to the bottom of these mysteries with help from entrepreneurial geniuses, product pushers, brilliant branders and a ragtag team of moguls intent on magnifying profit. The soothsayers of success have arrived, and you don’t want to miss the priceless insights of these prophets of profit.
All wrapped up in 60 mins of 41% mediocre business advice and 54% tomfoolery. It's the ultimate business owner podcast, and self-proclaimed the most entertaining business podcast in the world.
Further podcasts by Jill Salzman and Brad Farris
Podcast on the topic Firmengründung
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Stop Doing "the thing"! from 2022-05-03T08:09:24
There's a "thing" that you are good at, likely better at than anyone else in your agency, and the more you do that "thing" the more you are holding back the growth of your agency.
Your j...
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Black. Mom. Entrepreneur. from 2020-06-16T07:00
What’s In This Episode:
It's a wild time in our lives. Jill decides to find out what it's like for Eraina Ferguson and Listen
The Paul Rudd Story from 2020-06-09T07:00
What’s In This Episode:
Jill Salzman lets you in on a little secret. (Spoiler alert: it's the best way to grow your business, mom entrepreneurs.) She shares a surprising ...
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Until we meet again... from 2020-06-02T07:00
What’s In This Episode:
Brad: Welcome to breaking down your business, episode 365. You can find the show notes of this episode of breakingdownyourbusiness.com/365.
What does it mean to re-open my business? from 2020-05-26T07:00
What’s In This Episode:
Brad: Welcome to breaking down your business episode 364. [crosstalk 00:00:10].
Jill: Hello. It's still up.
Brad: You ca...
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I'm not shouting this is how we all talk now. from 2020-05-19T07:00
What’s In This Episode:
Brad: Welcome to Breaking Down Your Business, episode 363. You can find the show notes for this episode on breakingdownyourbusiness.com/363.
How are we staying sane? from 2020-05-12T07:00
What’s In This Episode:
Brad: Welcome to Breaking Down Your Business episode 362. [crosstalk 00:00:03] You can find [inaudible 00:00:04] of this episode at breakingdownyourbusi...
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Making a plan for 2020 (Again) from 2020-05-05T07:00
What’s In This Episode:
Brad: Welcome to Breaking Down your Business episode 361.
Jill: We're still here. Welcome back.
Brad: You can check the ...
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Top 5 numbers to track from 2020-04-28T07:00
What’s In This Episode:
Brad: If you're sick and tired, and every time you think about your business it makes you go aah, that is a poor indicator of your business health.
... Listen
How can we sell right now? from 2020-04-21T07:00
What’s In This Episode:
Brad: Welcome to Breaking Down Your Business episode [inaudible 00:00:04] and we're back. You can find the show notes for this episode at breakingdownyo...
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Flying blind? At least you have your dashboard! | w/ Nathan Hirsch from 2020-04-14T07:00
What’s In This Episode:
Brad: Welcome to Breaking Down Your Business!
Jill: There he is!
Brad: Episode 358.
Jill: So exciting! Listen
Welcome to the new normal? from 2020-04-07T07:00
What’s In This Episode:
Brad: Welcome to episode 357 of Breaking Down Your Business.
Jill: Hello everybody.
Brad: There's Jill.
...
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How to find your service-market fit from 2020-03-31T07:00
What’s In This Episode:
Brad: I think a lot of people spend time with that sort of good fit. And they just think that's what business is, it's hard, you have to go out and scra...
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Partnerships for Lead Gen from 2020-03-24T07:00
What’s In This Episode:
Jill: In my industry there are a lot of assumptions and stereotypes like moms love to drink wine. I'll tell you right now, this mom does not.
Networking in an online world from 2020-03-17T07:00
What’s In This Episode:
Jill: When you talk about online networking, it sounds like we're relieving you of actual traditional face-to-face networking, which I think there's alm...
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Paid Traffic vs. "Free" | w/ Alyssa Westring from 2020-03-10T07:00
What’s In This Episode:
Brad: Welcome to Breaking Down Your Business, episode 352. You can find the show notes for this episode at breakingdownyourbusiness.com/352.
Keeping your "hook" in the water from 2020-03-03T08:00
What’s In This Episode:
Brad: I'm a big fan of podcasting.
Jill: Same.
Brad: I think podcasting is a great way to demonstrate expertise.
Don't chicken out! Be Bold! from 2020-02-25T08:00
What’s In This Episode:
Jill: If you want to play to my heartstrings, like every good story, like every good book or movie, I need you to move me emotion...
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Your customer is on a journey -- how can you join them? w/ Priscilla McKinney from 2020-02-18T08:00
What’s In This Episode:
Brad: I think a lot of people know things. There's a difference between knowing something and being able to articulate it in a wa...
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The importance of being specific. from 2020-02-11T08:00
Brad Farris: When you're aiming at the center of the target, how often do you hit the center of the target?
Jill Salzman: Every single time.
Brad Farris: You do? That's amazing. Listen
So what? Who cares? No one cares about your business. from 2020-02-04T08:00
Brad: Especially for those of you that are struggling to get leads, that there's not enough people who are calling you up looking for your business or filling out the form on your website or wha...
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How to get the most from your mastermind group from 2020-01-28T08:00
Jill: Some people do show up to Mastermind wanting to show off how far they've come, how much money they've made, and feel better by putting everyone else down.
Brad: Yep.
Brad: We...
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Whats a mastermind and how does it work? from 2020-01-21T08:00
Brad: There are definitely days when I lose a deal and I'm like, I'm never going to work again. No one's ever going to hire me. I just don't need someone to say, "Fred, you had three bad deals i...
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How to keep focus on your goals all year long from 2020-01-14T08:00
Brad: Welcome to breaking down your business, episode 345! Can you find the show notes? It's up to breakingdownyourbusiness.com/345. What are you scared of, Jill?
Jill: I'm scared to tell...
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The "Internet MBA Challenge" from 2020-01-07T08:00
Jill: I like to put myself in my customer and client's shoes-
Brad: Exactly.
Jill: ...in the way of, "What would I be interested in reading? Oh wait, something really short."
<... Listen
Making bigger promises, so you can charge more, and close more deals. from 2019-12-31T08:00
Brad: If you're not scared, like if you're not making a promise that makes you go "Jeez! Can I say that?" You're probably not making a big enough promise. Welcome to Breaking Down Your Business ...
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Should I charge by the hour, or by the project? from 2019-12-24T08:00
Brad: One of the things that I think is a difference between charging by the hour and charging by the project is that, when we charge by the project, we're charging for a result.
Brad: (s...
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How do I go about raising prices for my services? from 2019-12-17T08:00
Hi, we are trying something new this week. We are including whole transcription in the show notes. This time we used machine transcription and it got a little messy. Next time we will do better....
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How to know you're priced too high from 2019-12-10T08:00
What’s In This Episode:
We told you to always raise your prices last week... but how high is TOO high?
"Which is the bigger risk? That your prices are too high or that they're ... Listen
Why you need to ALWAYS be raising prices from 2019-12-03T08:00
Ready to raise your prices in 2020? Jill and Brad will tell you how.
"Higher-paying clients value what you do more." - Brad
Brad is a firm believer in raising your prices, and he...
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When systems go wrong... from 2019-11-26T09:00
What’s In This Episode:
Systems are great, we said. You'll love them, we said. ... except when they go wrong.
"It's almost always user error." - Brad
Sometimes systems c...
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What does it mean to have "systems" in your business? from 2019-11-19T08:00
What’s In This Episode:
What are "systems" anyway? To Jill, it means organizing what you need to do in a process that's easily replicable. And, Brad adds, they should happen without you...
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Who does what in your business from 2019-11-12T08:00
What’s In This Episode:
Business owners wear too many hats. Systems turn the insanity into sanity. They help you (theoretically) to make sure everything gets done on time.
"From... Listen
Why do you do accounting? from 2019-11-05T14:26:38
What’s In This Episode:
How do you handle the operations in your business? HR, IT, accounting... all of the foundational things. Isn't accounting the most fun part?
"Accounting... Listen
Influencer Outreach from 2019-10-29T08:00
What’s In This Episode:
Would you ever use an influencer for PR purposes?
"Who influences you as a business owner? Who influences your crowd?" - Jill
Whether you like Ki...
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What to do once you get a press placement from 2019-10-22T07:00
What’s In This Episode:
You've gotten results from your press outreach! Now what?
"Showing people that some media outlet covered you gives them perceived validation." - Jill Listen
Where to target your PR w/ Jamie Van Cuyk from 2019-10-15T07:00
How and where can you target your PR?
"People who need what you serve are already looking at [software companies]." - Brad
Why would press want to cover MY business from 2019-10-08T07:00
What’s In This Episode:
"Why would press want to cover MY business?" is a question every small business owner asks themselves.
"You're asking the wrong question." - Jill
Got press? w/ Melissa Ronda from 2019-10-01T07:00
What’s In This Episode:
Jill and Brad delve into PR!
"We all put out into the world what we actually need." - Brad
Melissa Ronda, weight loss nutritionist, calls in to d...
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Confidence to close from 2019-09-24T07:00
What’s In This Episode:
At the end of your sales meeting, how do you have the confidence to close?
"I never leave a meeting without a next step." - Brad
Brad had a perio...
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Slow sales vs. fast sales w/ Alastair McDermott from 2019-09-17T07:00
What’s In This Episode:
Are you a Type 1 or Type 2 thinker? The difference may be playing out in how you sell, too.
"There's a lot of turnover in those first few years when you ... Listen
No one wants to be sold, but we all love to buy from 2019-09-10T07:00
What’s In This Episode:
Last week, Jill and Brad discussed what a salesperson does. Today, they're talking about the sales process. Is it driven by the customer?
"As a salespers... Listen
Nothing happens until someone sells something w/ Catherine VonVanno from 2019-09-03T07:00
What’s In This Episode:
Are salespeople the best or the worst?
"If you really want to grow your business, don't keep it a secret." - Brad
Catherine VonVanno of 20Four7VA...
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All the “F’s” you need to give your clients w/ Jim Taylor from 2019-08-27T07:00
What’s In This Episode:
We spend a lot of time thinking about the "before" of clients - how to get them, what we'll do once we have them - but what happens for the "after" part?
Top 5 mistakes you're making on your website (without us even looking) from 2019-08-20T07:00
What’s In This Episode:
Every website has some common problems that need to be addressed for a better customer/user experience. Jill and Brad talk about what those are.
"When an... Listen
What is customer experience anyway? w/ Jeannie Walters from 2019-08-13T07:00
What’s In This Episode:
Brad's a little confused about what customer experience actually is, so Jill and Brad call CX guru Jeannie Walters to help him out.
"Whether you know it ... Listen
How to make your business more welcoming w/ John Livesay from 2019-08-06T07:00
What’s In This Episode:
Have you had a great experience with a brand that leaves you feeling good? For Jill, it was a follow-up email after leaving a review for blinds. For Brad, it was...
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What to do when the "kids" get unruly from 2019-07-30T07:00
What’s In This Episode:
Oh, summer. That time when all kids, everywhere, come down with the affliction known as "boredom." Jill and Brad have found some creative - and not so creative -...
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The Evolution of Your Business Is The Evolution of You from 2019-07-23T07:00
What has happened in the evolution of your business? Jill and Brad reminisce about how they felt when they first started their businesses... and what's changed.
"When you're 23, what do ... Listen
Hiring When You Are Trying to Grow from 2019-07-16T07:00
Want more info about hiring when you are trying to grow? Brad's doing a webinar, How to Win the War for Talent: Actionable Strategies to Attract and Retain Top Talent at Your Business, ...
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Don't parent your team w/ Lidia Varesco Racoma from 2019-07-09T07:00
What’s In This Episode:
Brad's back from the ConvertKit Craft + Commerce Conference, which celebrates creators across platforms. He met...
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Do kids help or hurt your business? from 2019-07-02T07:00
What’s In This Episode:
Kids take up a lot of our time and energy. So why would we choose to build our businesses at the same time? But if it's all chaos all the time, you might as well...
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Making your content last and last from 2019-06-25T07:00
What’s In This Episode:
We get a voicemail from Nedra Rezinas who talked to us on Listen
When it comes to content, go deep or go home w/ Gretchen DeVault from 2019-06-18T07:00
What’s In This Episode:
Brad hates the word "content". He thinks that whatever you put out, it's got to be of a quality that people would pay you for it (and sometimes, they do).
The value of longevity in your business from 2019-06-11T07:00
What’s In This Episode:
Anchor Advisors has gone virtual!
"A whole bunch of your competition is gone." - Brad
There are certain...
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Stages of entrepreneurial success w/ Mel McSherry from 2019-06-04T07:00
What’s In This Episode:
Wanna receive Jill or Brad's newsletters? Find Brad's at Anchor Advisors. Find Jill's at Listen
When am I diligently following up and when am I stalking? from 2019-05-28T07:00
What’s In This Episode:
Have you ever turned that corner from "diligent followup" to "annoying stalker when you're checking in on a proposal or pitch?
"I feel like if they were ... Listen
How do I build trust with prospects? w/ Nora Kerr from 2019-05-21T07:00
What’s In This Episode:
You've met someone to collaborate with. How do you decide if you want to work with them? Jill looks for people who are direct and efficient. Brad looks for punct...
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What's a mastermind group and why would I want one? w/ Tina Dietz from 2019-05-14T07:00
What’s In This Episode:
Jill's recently made some changes over at The Founding Moms, going from monthly meetups to weekly masterminds.
"I'm not even sure I know what a mastermin... Listen
Why spend the money for conferences and offline events w/ Nicole Guzman from 2019-05-07T07:00
What’s In This Episode:
What's the value of going to a conference? Brad just spent over $1000 for a ticket to a conference in Boise, not to mention airfare and accommodations. Is it wor...
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Time blocking and batching to get more done w/ Victor Garcia from 2019-04-30T07:00
What’s In This Episode:
As business owners, how do you get it all done?
"Musicians are not famous for their analytical spreadsheets." - Brad
IN-STUDIO (!!!!) guest and t...
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What do you do if you want to make more money w/ Pat Porrey from 2019-04-23T07:00
What’s In This Episode:
Today, Brad's not handing out money, but he and Jill are brainstorming ways to make business owners more of it.
"That's your moment to shine and tell the... Listen
How to build successful strategic partnerships w/ Randy Kirk from 2019-04-16T07:00
What’s In This Episode:
Jill and Brad are in a new studio, and it's much cooler. In this episode, they're talking about strategic partnerships and what they actually mean.
"Figu... Listen
Ways to grow your email list w/ Gerald Jones from 2019-04-09T07:00
What’s In This Episode:
Jill's email list is prodigious. What's that like? She's always pleasantly surprised when people respond.
"It's scary but it focuses you like nothing els... Listen
Turning the tables w/ Saul from 2019-04-02T07:00
What’s In This Episode:
Saul turns the tables on Jill and Brad.
"It's very dependent on the situation." - Jill
Saul wants to talk about virtual assistants and has the co...
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Are you a "good" manager? w/ Dr. Michelle Mazur from 2019-03-26T07:00
What’s In This Episode:
Do you remember your favorite manager? What made them so great? Jill and Brad swap stories.
"I like trial by error." - Jill
Dr. Michelle Mazur ca...
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Why do business owners hate hiring? w/ Alex Membrillo from 2019-03-19T07:00
What’s In This Episode:
It's everyone's favorite topic: hiring! But why do business owners hate hiring?
"This isn't who we are; what's going on?" - Brad
Alex Membrillo i...
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Dealing with your worst employee from 2019-03-12T07:00
What’s In This Episode:
Brad's got an employee problem. He's got a great guy, company wouldn't be what it is without him, but there are some performance issues. He's late on assignments...
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How to record 300 podcasts from 2019-03-05T08:00
What’s In This Episode:
IT'S EPISODE 300!!!!! Jill and Brad go meta and talk about the podcast on the podcast.
"This podcast has made us Debbie Downers." - Jill
When Bra...
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How to increase your creative output from 2019-02-26T08:00
What’s In This Episode:
As Jill and Brad close in on nearly 5 years of podcasting and almost 300 episodes, they reflect on how to increase your creative output.
"Here's a growth... Listen
What if you couldn't sell or retire w/ Scott Royal Smith from 2019-02-19T08:00
What’s In This Episode:
Brad's taking a page from Blair Enns of the 2Bobs podcast this week and asking, "What if you couldn't sell or retire?" They als...
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What gets measured gets rewarded from 2019-02-12T08:00
What’s In This Episode:
Jill and Brad get the most outstanding review they've ever received. And in case you've ever wondered, they've never been married and do not plan to be....
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Are you playing offense or defense? from 2019-02-05T08:00
What’s In This Episode:
Time for a big picture question: are you playing offense or defense in your business? Problems arise when we try to burn the candle at both ends. When you're on ...
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Are you full of energy or borderline burnt out? from 2019-01-29T08:00
What’s In This Episode:
Are you full of energy or borderline burnt out? If you're the latter, Brad's got a 5-day email course that he wants you to read, called 5 Days to Get Control...
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Who's got the monkey w/ Ashley Quinto Powell from 2019-01-22T08:00
What’s In This Episode:
Are you ready to go or are you kind of crawling into 2019 a little bit burnt out? If you’re the latter, Brad’s got a 5-day email course that he wants you to read...
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Working in your business vs. working on your business from 2019-01-15T08:30
What’s In This Episode:
It's a new year! Are you ready to go or are you kind of crawling into 2019 a little bit burnt out? If you're the latter, Brad's got a 5-day email course that he ...
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Plans for the New Year w/ Gresham W. Harkless Jr. from 2019-01-01T08:00
What’s In This Episode:
Happy 2019!
Jill’s got a brand new book called The Best Business Book in the World (*according to my mom)! For anecdotes, biz tricks, tech tips, ...
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When you find you are at the bottom of a hole, stop digging w/ Samantha Dench from 2018-12-25T08:00
What’s In This Episode:
Do you ever think to yourself, "I really wish I could talk to Jill or Brad for an hour about MY business?" Now you can! Sometimes you just need a little help, or...
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The WHY of Tasks from 2018-12-18T08:00
What’s In This Episode:
Jill's got a brand new book called The Best Business Book in the World (*according to my mom)! For anecdotes, biz tricks, tech tips, and tools, you can ...
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What loyalty do I owe to my suppliers? w/ Gavin Baker from 2018-12-11T08:00
What’s In This Episode:
Do you ever think to yourself, "I really wish I could talk to Jill or Brad for an hour about MY business?" Now you can! Sometimes you just need a little help, or...
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What do I do about holiday gifts w/ Jason Feifer from 2018-12-04T08:00
What’s In This Episode:
It's that time of year... How do you feel about holiday gifts? Do you love them or hate them? Jill LOVES handwritten thank-you notes because they're so thoughtfu...
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How do you decide what to do next? from 2018-11-27T08:00
What’s In This Episode:
Brad started his business because he wanted to be free. He didn't want anyone telling him what to do! And then he sits down in front of his computer and thinks, ...
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Giving Thanks from 2018-11-20T08:00
What’s In This Episode:
How do you celebrate Thanksgiving? And how does it apply to business owners? Jill looks forward to the beginning of (vegan) egg-nog season, the Macy's Day Parade...
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How to sell like Nike w/ Rachael Kay Albers from 2018-11-13T08:00
What’s In This Episode:
If you're like Jill, you love marketing but hate sales. If you have brands you really love though, do you trust them? And when you notice they are selling to you...
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What do you do for bonuses? from 2018-11-06T08:00
What’s In This Episode:
What do you do for bonuses in your business? It's the time of year when year-end bonuses become a focal point. Jill and Brad talk about that, and a listener ques...
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Finding your tribe. from 2018-10-30T07:00
What’s In This Episode:
Ever needed help finding your tribe? What does that even mean, anyway? Is it customers or colleagues?
"Your tribe are the people that need that special t... Listen
What to do when one of your team quits. from 2018-10-23T07:00
What’s In This Episode:
Jill and Brad are talking about what to do when one of your team quits! What hurts more: the ego punch or the extra work? (Brad's voting for extra work.)
How many businesses can I run at once? from 2018-10-16T07:00
What’s In This Episode:
How many businesses are too many? Have you ever thought to yourself, "How many businesses can I run at once?" If you have, listen in!
Pop culture referen... Listen
What's A Strategic Plan and Why Do You Need One? w/ Zach Ventresca from 2018-10-09T07:00
What’s In This Episode:
What do you do when your team member quits? That's the topic of discussion today. Plus, Jill and Brad get the best review ever.
It sucks when you do all t...
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Why You Can't Fix Your Team... from 2018-10-02T07:00
What’s In This Episode:
Have you ever hired someone that wasn't so great? Jill and Brad talk about the reason why you can't fix your team.
"You need to be more specific. You hav... Listen
You Need to Get Some Help! from 2018-09-25T07:00
What’s In This Episode:
On this episode, Jill and Brad talk about VAs, contractors, employees and how to hire.
"If you're doing so many things and you're doing it after so many ... Listen
How Do You Get New Clients? w/ Ari Meisel from 2018-09-18T07:00
What’s In This Episode:
What causes sales? And how do you get new clients? Jill sends lots of emails or schedules events to build momentum. Both she and Brad like to announce things fir...
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Why You Can't Have Just One Price (and what to do instead) from 2018-09-11T07:00
What’s In This Episode:
"How much does it cost to work with you?" is a question Brad hears a lot. Jill and Brad discuss this and why you can't have just one price (and what to do instea...
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How to Hire the Best People (and why it's hard) from 2018-09-04T07:00
What’s In This Episode:
Jill is hiring! What's your top-notch process for hiring the best people...
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How to Rock The Podium - Being Your Best in Front of A Crowd w/ Suze Solari from 2018-08-28T07:00
What’s In This Episode:
Does public speaking terrify you? Jill learned to speak in public thanks to the Wizard of Oz. But she's relatively comfortable in front of a crowd. Brad...
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One Secret to A Highly Engaged Email List from 2018-08-21T07:00
What’s In This Episode:
Why do you subscribe to an email list? What makes you stay? Jill and Brad let you in on a little secret to a highly engaged email list.
"I don't love em... Listen
Too Many Ideas, Not Enough Time from 2018-08-14T07:00
What’s In This Episode:
Is being an "idea person" a good thing? Saul has some listener questions.
Jill says that being an idea person is always talked about as if it's a real neg...
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How to Keep Your Team Engaged When They Want to Be Outside from 2018-08-07T07:00
What’s In This Episode:
How do you engage your team? When your team is engaged, they're getting a psychic benefit from the work. They're into it!
But even when you have the most ...
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How Do You Get Your Team on Board with New Ways of Doing Things w/ Brandon Bruce from 2018-07-31T07:00
What’s In This Episode:
How do you change things up with your business? Jill's revamping her website. Brad recently changed pricing. Change can be good, but sometimes when you don't thi...
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How Do You Measure and Improve Your Own Performance w/ Rob Dube from 2018-07-24T07:00
What’s In This Episode:
How do you measure and improve your own performance? Jill uses external measures but also uses her gut instinct. She also asks a few people what they think, beca...
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Networking vs. Building Business Relationships from 2018-07-17T07:00
What’s In This Episode:
Jill and Brad are doing things a bit differently in this episode and talking about networking vs. building business relationships. A lot of people feel like netw...
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