CW 86: Strategic Communication in Sales&Marketing with Chris Watson - a podcast by Lucas McCurdy and Joshua Crisp
from 2022-01-12T01:00
Chris Watson wants to inspire listeners to think about communication more strategically. If you have ever said, “I didn’t mean it like that” or “That wasn’t what I meant” then you need to listen to this episode. He gives 3 key steps to begin strategically communicating within your organization, department, or team.
Chris explains how communication cannot just be an afterthought to your organization, but should be the emphasis. If you begin building a strategy around your communication it will lead to higher performance & increased revenue.
He introduces a model of strategic storytelling to be used in every conversation that you will participate in. This model is becoming increasingly important in the digital age because we are beginning to choose communication that doesn't require a person to be present, but instead are choosing email, video, audio, or artificial intelligence.
If you are in sales & want to increase the amount of responses you receive from prospects, then this is for you.
If you are in marketing & need to improve your messaging on your website or social media, then this is for you.
If you are a leader & want to increase engagement from your team, then this is for you.
You can see Georgia Everse WHAT/HOW/WHO model here.
If you want to learn more about working with Craft & Compel to improve your strategic communication send an email to chriswatson@craftandcompel.com.
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