CW 90: Strategic Communication in Sales&Marketing with Chris Watson - a podcast by Lucas McCurdy and Joshua Crisp
from 2022-02-09T01:00
How do you motivate your salespeople to perform at a high level? The answer might sound too simple, but it is because we have been conditioned to think we are great communicators.
In order to motivate, inspire, & support your people, you must begin to understand how they are motivated, what future they desire, & what makes them feel most appreciated.
In this episode, Chris Watson details a framework that every sales leader can utilize when motivating their salespeople to increase or maintain their performance.
Chris discusses the importance of every leader knowing that not every salesperson is motivated by the same thing, money. He explains that salespeople are conditioned to say they want to make more money, but that it is typically just the surface level reason to perform.
The best part about this episode is that this framework can be used with anyone & everyone.
Grab a pen & learn how to communicate strategically.
Connect with Chris Watson.
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Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.
Produced by Solinity Marketing.
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