CW Ep. 44: Sales&Marketing with Christy Cunningham - a podcast by Lucas McCurdy and Joshua Crisp
from 2021-03-24T01:00
Discounts, Incentives, and Concessions, Oh My! In this uber-competitive senior living environment, the hunger for occupancy is creating pressure to offer different forms of incentives to win move-ins. In this episode, Christy Cunningham points out that where this short-sighted strategy may be necessary, leaders should consider the bigger picture of their value proposition and positioning to achieve sustained occupancy growth.
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Further episodes of Bridge the Gap: The Senior Living Podcast
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