Level Up Ep. 5: Thought Leadership and Content Strategy with Andy Crestodina - a podcast by Lucas McCurdy and Joshua Crisp

Andy is the co-founder and Chief Marketing Officer of Orbit Media Studios. He’s spent about two decades helping companies to really get their content marketing right. James and Andy discuss what it really means to be a thought leader, and how such a person can put their growing influence to work for the benefit of others. 

Whether you lead a marketing team or not and whether you consider yourself a thought leader in your industry or not, everyone can benefit from thinking about their personal content strategy. Content, after all, is all about communication, and the ability to effectively communicate is a core tenet of leading.

“The philosophy of the content marketer is to help the person make the best buying decision. They are educators...guiding this person through the decision-making process.” 

Connect with James on LinkedIn, Instagram & Twitter.

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