Podcasts by Brilliant Content Ideas
I am a startup founder, mother of 3, author, content marketer and singer-songwriter. This channel contains a mix of things but you can follow me on Twitter at @casmccullough.
Further podcasts by Cas McCullough
Podcast on the topic Wirtschaft
All episodes
Why Branded Content Sucks And What to Do Instead from 2015-10-11T10:46:44
Today’s brilliant content idea is to stay away from branded content, that is, content that is thinly veiled advertising, and instead create content that is focused on the needs of your ideal custom...
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Do this to make a big impact with your business from 2015-07-26T06:04:37
One of the growing entrepreneurial trends is to start a social enterprise. According to social entrepreneurship organisation Social Traders, In Australia, the number of social ventures has grown by...
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The Addictive Power of Periscope. How To Harness it For Your Business from 2015-07-09T01:03:39
If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are...
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How Content Marketing is Done in China from 2015-07-03T01:33:42
Many social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist...
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The benefits of using Podtrac to track your Podcast's performance [Episode 9] from 2015-05-31T08:04:01
Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make s...
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How to run effective, high-conversion Facebook Ads for virtually nothing from 2015-05-23T01:00:36
If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire.
In most cases businesses have done things li...
The most effective content marketing method. It might surprise you! from 2015-04-19T01:41:33
A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events were more effective than other content marketing methods in terms of a return on investment,...
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How to enhance your small business brand with Spotify from 2015-04-12T09:05:45
One of the best tools for tapping into the thoughts and feelings of the people you most want to reach is also one of the most under-utilised when it comes to content marketing. So, today I want to ...
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How to write a product launch blog post from 2015-03-17T12:30:10
One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy, and when you’re marketing some...
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How to find influencers in your niche on Twitter to get the conversation started for your business from 2015-03-13T13:22:11
One of the often overlooked factors in social media marketing is the incredible power of influencers. Influencers aren’t necessarily experts. They are just people with massive, and highly engaged f...
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Roadtest: How the Zippy Courses Plugin Can Help You Create Online Courses from 2015-03-12T22:21:31
Zippy Courses is a plugin co-created by none other than Derek Halpern from the website Social Triggers. In today's show I share my roadtest of Zippy Courses and give it an honest review. If you wan...
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How to create enticing subscriber offers that are highly relevant to the people you want to reach from 2015-03-11T22:08:46
How do you create enticing subscriber offers that are highly relevant to the people you want to reach when they all have different needs and problems? Today's brilliant content idea is to create a ...
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Why content marketing is like backing up a trailer from 2015-03-10T13:08:43
Find out why content marketing is like backing up a trailer, why your brand should be carefully and skilfully manoeuvred into position for optimal reach, engagement and sales. In this episode, the ...
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