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60: The Levi's That Came In From the Cold from 2021-01-31T22:10:42.023393
At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Ger...
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59: The Pepski Generation from 2021-01-31T22:10:42.023393
In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it was...
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58: The House That Sears Built from 2021-01-31T22:10:42.023393
A few months ago, a listener in our Facebook group suggested we look into Sears mail-order homes for a potential episode. We loved the idea, and it turns out there’s already a fantastic story about...
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54: Will The Real Mr. Oreo Please Stand Up? from 2021-01-31T22:10:42.023393
This week, we’re teaming up with the podcast Proof from America’s Test Kitchen to bring you an Oreo story with three delicious parts. First, the longstanding rivalry between two biscuit makers that...
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53: An Essential Oils Investigation from 2021-01-31T22:10:42.023393
Young Living was one of the first major essential oils companies on the market, helping to launch an industry that is worth billions of dollars today. The company is built on the myth of its founde...
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52: The Republic of Samsung from 2021-01-31T22:10:42.023393
Samsung’s founder, his son, and his grandson turned a vegetable and dried fish shop into a global superpower and a symbol of South Korean success. But their fight to keep the company in the family ...
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51: Not All Fun and Board Games from 2021-01-31T22:10:42.023393
The original Game of Life was about reaching happy old age, not "Millionaire Acres." And Monopoly was invented by an anti-capitalist who wanted to make a point about landowning and economic inequal...
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50: Let’s Talk About Tampax from 2021-01-31T22:10:42.023393
How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as advert...
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49: Making Nathan’s Famous from 2021-01-31T22:10:42.023393
Nathan’s Famous turned the hot dog into a symbol of July 4th. But the story of how that happened says a lot more about America than just its love of a good BBQ. It’s immigrants striving for the Ame...
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48: The Fight for the McDonald’s Franchise from 2021-01-31T22:10:42.023393
In 1969, Cleveland’s Black residents boycotted McDonald’s. For weeks, the company’s leadership had been locked in a stalemate with Black activists over who should own and operate the local franchis...
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Trailer: BTYB returns on June 24 from 2021-01-31T22:10:42.023393
What happens when businesses try to do more than just sell you things? On June 24, we’re kicking off a new season of stories: about Polaroid confronting racism, Tampax taking on education, and The ...
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INTRODUCING: “Twenty Thousand Hertz” and THX from 2021-01-31T22:10:42.023393
While we finish up our new season, check out this episode from Twenty Thousand Hertz. It’s a podcast that tells the stories behind the world’s most recognizable sounds. This episode is about THX, t...
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BONUS: Where is Hidden Valley Ranch? from 2021-01-31T22:10:42.023393
In this bonus episode, we open up our customer service lines to answer a burning question from one of our listeners: Is there really a Hidden Valley? And does it have a ranch?
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BONUS: Brand Aid from 2021-01-31T22:10:42.023393
What’s the right way to sell people hamburgers, cars, or anything, really, during a global pandemic? In this bonus episode, Charlie talks to Business Insider’s Tanya Dua and Meredith Haggerty from ...
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INTRODUCING: "Proof" and the Miracle Berry from 2021-01-31T22:10:42.023393
While we work on a new season of episodes, here’s another podcast to check out: Proof, from America’s Test Kitchen. The Proof team tackles big questions about what we eat and explores the hidden st...
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47: Drinking Buddies: Jack Daniel and Nearest Green from 2021-01-31T22:10:42.023393
Jack Daniel’s is the top-selling whiskey in the world. For more than 150 years, it’s been made using time-honored methods that go back to when Jack Daniel made the whiskey himself. (Yes, he was a r...
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46: Makin' Whoopee Cushion from 2021-01-31T22:10:42.023393
April Fools' pranks come and go, but one joke item that’s stood the test of time is the whoopee cushion. Today, we trace its history from ancient Rome to now. Where did it come from? Why is it funn...
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45: Heard It Through the Grapevine from 2021-01-31T22:10:42.023393
The 1980’s TV commercials for California raisins have been called some of the best ads ever made. The claymation raisins singing and dancing to Marvin Gaye’s “I Heard It Through the Grapevine” beca...
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44: All That Jazzercise from 2021-01-31T22:10:42.023393
Since Jazzercise started over 50 years ago, hundreds of thousands of (mostly) women have come together to exercise and get fit. But if you think Jazzercise is just jazz hands and shoulder rolls, yo...
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43: A Tale of Two Spams from 2021-01-31T22:10:42.023393
In Hawaii, Spam is served at grandma’s house and in high-end restaurants. It’s beloved. But in the continental U.S., the canned pork product is often the punchline of jokes. Why does Spam have such...
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42: The Widow Clicquot from 2021-01-31T22:10:42.023393
More than two hundred years ago in Napoleonic France, the business world was walled off to women, and champagne was a luxury reserved for the ruling class. So then how did a young widow take over h...
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41: The Red (M&M) Scare from 2021-01-31T22:10:42.023393
From the mid 1970s to the mid ‘80s, red M&M’s disappeared. American consumers had become worried about the safety of red food coloring after some questionable Russian studies prompted the FDA t...
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40: The Marlboro Woman from 2021-01-31T22:10:42.023393
Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes...
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Trailer: We're back! from 2021-01-31T22:10:42.023393
Starting February 19, we’re back with new stories about the brands you *think* you know. Tune in this season to learn about the women who paved the way for Marlboro’s most famous mascot, the red sc...
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39: Scoot Over? from 2021-01-31T22:10:42.023393
About two years ago, companies like Bird and Lime deposited thousands of dockless electric scooters in San Diego. Some people loved them… and some people hated them. While city officials considered...
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38: The Coed Scouts of America from 2021-01-31T22:10:42.023393
The Boy Scouts of America (BSA) caused a stir when it reversed its “no girls allowed” rule for the Boy Scouts last year. But it turns out, this isn’t the first time the BSA has gone coed. We take a...
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37: Battle of the Brands: Leo Fender vs Les Paul from 2021-01-31T22:10:42.023393
When Leo Fender and Les Paul met, they didn’t have much in common — one was an introverted tinkerer, the other a rising star. But their electric guitars defined the sound of rock ‘n’ roll. Buddy Ho...
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Trailer: Household Name becomes Brought To You By... from 2021-01-31T22:10:42.023393
Meet our new host, Charlie Herman, and hear what’s in store next week, when we return with a brand new episode of Brought To You By… Coming up this season: a decades-long guitar battle, the first t...
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Introducing: Lost at the Smithsonian from 2021-01-31T22:10:42.023393
Household Name will be back with brand new episodes soon! But in the meantime, check out "Lost at the Smithsonian," a new podcast from Stitcher. Comedian and pop culture fanatic Aasif Mandvi gets u...
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36: A town called DISH from 2021-01-31T22:10:42.023393
When a small town in Texas changed its name to DISH, the satellite TV company gave its residents free TV for a decade. What DISH Network didn’t know was that the name change was a way for one local...
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35: You've got Enron mail! from 2021-01-31T22:10:42.023393
Enron collapsed nearly 20 years ago, but chances are something you use today was affected by emails sent by 150 of the company’s top employees. These emails — about meetings and energy markets but ...
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34: The Legend of the Atari Burial from 2021-01-31T22:10:42.023393
Was Atari’s E.T. video game the worst of all time? Did it sink the entire video game industry in the early 1980s? Did Atari really bury thousands of copies in a New Mexico desert to cover it up? We...
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Trailer: The Final Season from 2021-01-31T22:10:42.023393
On October 21, we’re back for a final season. With episodes that take us behind the Iron Curtain, 35,000 feet over the Vietnam War, and through two Cuban revolutions, we’ll hear brands ask the ques...
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33: Muzak listening, and Alexa eavesdropping from 2021-01-31T22:10:42.023393
We have two stories this week: first, the surprising history "elevator music." Turns out, Muzak was a real company. And then we reveal how much Amazon's Alexa and other smart speakers are really li...
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32: Who owns the Oakland A's? from 2021-01-31T22:10:42.023393
In the 1970s, the Oakland A’s were the most bonkers team in baseball. They had bright yellow and green uniforms, iconic handlebar mustaches, and a live donkey for a mascot. It was an eccentric owne...
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31: Bill Nye the GMO Guy from 2021-01-31T22:10:42.023393
Back in 2014, Bill Nye The Science Guy was skeptical of genetically modified foods, or GMOs. It raised some eyebrows when he abruptly changed his mind after visiting Monsanto - the huge biochemical...
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30: What does a brand sound like? from 2021-01-31T22:10:42.023393
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called soni...
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29: LaCroix, Canada Goose, and Carhartt are cool. Why? from 2021-01-31T22:10:42.023393
Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing ...
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28: Victoria's Secret is Out from 2021-01-31T22:10:42.023393
For decades, two men at Victoria's Secret have had immense power. One built the chain into a powerhouse. The other ran the Victoria's Secret Fashion Show, handpicking the models called "angels." Th...
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27: Harley-Davidson Rides to Live from 2021-01-31T22:10:42.023393
Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and befor...
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26: The Best a Woman Can Gillette from 2021-01-31T22:10:42.023393
Cristen Conger and Caroline Ervin always figured razor companies convinced women to start shaving. But when they looked into it, they discovered the question of why women shave is much more complic...
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56: Pan Am in Vietnam from 2021-01-31T22:10:42.023393
During the Vietnam War, Pan Am flew troops in and out of an active war zone on rest and recuperation trips. The flight attendants on those planes didn’t get any special training or preparation to d...
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25: The VW Beetle's Dark Past from 2021-01-31T22:10:42.023393
The Volkswagen Beetle is a symbol of peace, love, and harmony. It’s also a product of Nazi Germany. The story of how the Beetle transformed from Hitler’s car to the Love Bug involves a British army...
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24: An International Amazon Mystery from 2021-01-31T22:10:42.023393
Danielle wanted a copy of "Pride and Prejudice," so she clicked the top result on Amazon. The book that came in the mail was too big with type that was too small. The introduction was laughable. Th...
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23: Apple 1984 from 2021-01-31T22:10:42.023393
In the third quarter of Super Bowl XVIII, Apple ran a commercial that changed the Super Bowl and Apple forever. But it almost never aired. Featuring original interviews with Apple co-founder Steve ...
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22: Martha Stewart in the Middle from 2021-01-31T22:10:42.023393
Less than a decade after Martha Stewart left prison, she was in court again. It was a three-way fight between Martha, Macy's, and JCPenney that could have played out in a middle school cafeteria. A...
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21: Crocs: From Punchline to Fashion Line from 2021-01-31T22:10:42.023393
For years, Crocs were ridiculed as America’s ugliest shoes. The’ve been called “pock-faced,” “plastic hoofs,” and the “garden gnome of fashion.” But now, they're actual fashion, thanks to some help...
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20: Does Panera Care? from 2021-01-31T22:10:42.023393
What happens when a restaurant chain tries a bold experiment that tests human nature? If you ask customers to pay what they want for a sandwich, will they help others in need? PLUS: Customer Servic...
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19: Kentucky Fried Christmas from 2021-01-31T22:10:42.023393
How did Colonel Sanders and Kentucky Fried Chicken take over Christmas in Japan? PLUS: Household Name Uncut covers some Christmas decorating gone horribly wrong and the curse of the colonel.
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18: Resting Botox Face from 2021-01-31T22:10:42.023393
Look a little angry? Accused of having a “resting bitch face”? Now, there’s a drug for that: Botox. The early joke about Botox was that it froze faces. But increasingly, people are seeking a differ...
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17: Better Call Butterball from 2021-01-31T22:10:42.023393
Butterball turkey experts have been answering your burning turkey questions since 1981. This week, we hear from the turkey talkers about the wildest calls and how to pull off a “perfect” Thanksgivi...
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16: NASA Uncut from 2021-01-31T22:10:42.023393
We don’t think of most government agencies as brands, but NASA is different. This year is the space agency’s 60th anniversary, so we're diving into NASA’s brand history to bring you little-known st...
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15: The Waffle House Index from 2021-01-31T22:10:42.023393
When a disaster hits the South, chances are the local Waffle House will be back open in no time. The 24-hour breakfast chain is so good at responding to storms that FEMA uses it to determine where ...
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14: Sears: There Was More For Your Life from 2021-01-31T22:10:42.023393
Before Sears filed for bankruptcy, it was run by a reclusive billionaire who'd call into meetings from his mansion on a Florida island. It was one of the unusual ways Eddie Lampert ran the departme...
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13: Gangs? At Disneyland? from 2021-01-31T22:10:42.023393
Once upon a time, gangs roamed Disneyland in biker vests. They swarmed rides. They got in fights. Or so we thought… The real story is kind of a classic Disney fairy tale: about a princess and her m...
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12: A Wrench in Tesla from 2021-01-31T22:10:42.023393
This year, Tesla's image took a hit. The company fell behind on production targets, reports came out that it may be skipping safety tests and making mistakes on the production line, creating more w...
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11: The Amway Dream from 2021-01-31T22:10:42.023393
Amway is a multi-level marketing company: the structure is triangular, but don't call it a pyramid scheme. The Federal Trade Commission already tried and failed. Now, hundreds of MLMs like Amway ar...
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Send us your "Product Misplacement" stories! from 2021-01-31T22:10:42.023393
We’re working on a special episode for next season and want to hear about how a household name brand played a pivotal role in your life. Maybe you and your dad took a wild road trip in the family V...
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10: The Macy's Home Department from 2021-01-31T22:10:42.023393
The Macy's at Landmark Mall in Alexandria, Virginia closed its doors for good a year ago. Then, the whole mall shut down. The empty department store become a homeless shelter. And a woman who once ...
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9: The Mattress Firm Conspiracy Theory from 2021-01-31T22:10:42.023393
We go on a mission to find out why there are so many Mattress Firm stores. How do they end up next door and across the street from each other? Are the mattresses full of money? Reddit users started...
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8: The Jell-O Curse from 2021-01-31T22:10:42.023393
Allie Rowbottom's life is built on a Jell-O fortune, just like it was for the lives of her mother and her grandmother. But along with the wealth from America's most famous dessert, there came a cur...
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7: The Bodies at the Brooks Brothers from 2021-01-31T22:10:42.023393
There's a Brooks Brothers store across the street from the World Trade Center in New York. Shortly after the attacks on September 11, a young doctor named Sandeep Jauhar headed to ground zero to he...
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6: Basically Starbucks from 2021-01-31T22:10:42.023393
A Pumpkin Spice Latte from Starbucks is the perfect accessory for the "basic bitch." But why? We dive into the PSL's origin story, and trace Starbucks’ route from elitist to basic. PLUS: Product Mi...
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5: The Coca-Cola President from 2021-01-31T22:10:42.023393
Not many Presidents can say they got their start driving soda trucks around their country. Mexico’s former President Vicente Fox can, though. We find out what role Coca-Cola played in his rise to p...
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4: Trader Joe's No-Buck Chuck from 2021-01-31T22:10:42.023393
Trader Joe’s "Two-Buck Chuck" is the wine that got many of us through college. But when we found out that “Chuck” – or Charles Shaw – is a real guy, we had to know more. Turns out the real Charles ...
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3: The Last Blockbuster from 2021-01-31T22:10:42.023393
How has Blockbuster Video survived against the odds so long in Alaska, and what will its decline mean? Before the world’s last Blockbuster stores disappear forever, we pay them a visit on the last ...
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2: Donald and Ivana's Affair (with Pizza Hut) from 2021-01-31T22:10:42.023393
When Pizza Hut can’t get anyone to buy their new Stuffed Crust Pizza, help comes from an unlikely pair: Donald and Ivana Trump. We hear the behind the scenes making of this ad, and in turn, the mak...
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Household Name Trailer from 2021-01-31T22:10:42.023393
Business Insider is teaming up with Stitcher to bring you surprising stories behind the brands we all know, whether we love them or loathe them. Host Dan Bobkoff will change the way you think about...
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57: Bacardi and the Long Fight for Cuba from 2021-01-31T22:10:42.023393
Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba’s freedom, fostered an artistic community in the country, and rebuilt their business after fleeing ...
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Household Name Trailer from 2018-07-17T04:00
Business Insider is teaming up with Stitcher to bring you surprising stories behind the brands we all know, whether we love them or loathe them. Host Dan Bobkoff will change the way you think ab...
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Household Name Trailer from 2018-07-17T04:00
Business Insider is teaming up with Stitcher to bring you surprising stories behind the brands we all know, whether we love them or loathe them. Host Dan Bobkoff will change the way you think ab...
Listen