#70: Building Brand Equity With Kyle Duford At Chrome Industries - a podcast by Terry Lin

How does a 18-year old business continue to build brand equity, customer engagement, and financial success? Tune in to hear how Chrome Industries has grown into a household name in messenger bags and urban apparel with E-Commerce Director Kyle Duford. We discuss the importance of building a unique customer experience (online + offline) and snowballing brand equity into a business ...

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