#88: What Can Milkshakes Teach You About Marketing? - a podcast by Terry Lin

from 2014-03-02T11:30:24

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Damian Thompson from Linchpin joins us again this week to talk about an article called Milkshake Marketing by Professor Clayton Christensen. In the article, he advocates a framework for companies to think about their products as consumers do, through the lens of a milkshake project he once studied. Topics Discussed: Why you need to go beyond features and benefits Truly ...