#89: Where Does Google Shopping (PLA) Fit Into Your Sales Funnel? - a podcast by Terry Lin

Rick Backus, CEO of CPC Strategy joins us this week to talk about Google Shopping and Product Listing Ads (PLA). CPC Strategy has over 200 active e-commerce clients, managing over $35 million in annual advertising spends. Topics Discussed: History of comparison shopping engines and basics of Google Shopping Google Shopping vs. Adwords and the implications Hunter vs. farmer – Paid ...

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