#95: A Beginner’s Guide To Amazon PPC With Search Scientists - a podcast by Terry Lin

Amazon PPC is becoming a popular method to acquire customers with paid traffic. Michael Erickson from Search Scientists joins us this week to give a high level overview on the difference with Google Adwords/PLA, and how e-commerce store owners should get started with Amazon PPC. Topics Discussed: Background of Amazon PPC vs. Google PLA/Adwords CPC, Conversion rates, and Impressions of ...

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