Meet me in Chicago - a podcast by Transistor.fm

How to build anticipation for your product launch

• Have a mailing list! Email them consistently during development.


• The week of launch you should send the following emails:
  
  
  • Pre-launch announcement: "We're launching in a week!"
  
  
  • Day before announcement: "The launch is tomorrow. Here's how much it will cost."
  
  
  • Launch day email: "We're launched! Sign up here"
  
  
  • Day after email: "You've still got time to sign up."
  
  
  • Launch discount is ending email: "This is your last chance to register"
  
  
  
  


• Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.


• On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.

Building anticipation before you launch is the most underrated tool you have for your product launch.

Show notes

• 
  Spots.fm - “what if advertising on podcasts was as easy as advertising on Facebook?”


• 
  Taylor Otwell, creator of Laravel
  


• See you at Laracon!


• Video: Buddy Guy'Meet Me in Chicago' at the Hollywood Bowl 8-21-13.
  


• Product Hunt Ship


• BetaList


• Adam Wathan at MicroConf talk


• The Best Pizza in Chicago


• Chicago vs New York Hot Dogs


• Anthony Bourdain on Chicago


• We’re going to XOXO 2018!


• Transistor.fm


• Transistor.fm on Instagram


• Transistor.fm on Twitter


• Jon Buda is back on Twitter: @jonbuda
  


• Justin Jackson on Twitter here: @mijustin
  


• 
  Give us some love on Breaker, the podcast app for Android and iPhone.

★ Please review us in iTunes – it helps other folks find the show!

Check out these new shows on Transistor:

• Goodstuff.fm


• atU2 podcast

Thanks to our monthly supporters

• Pascal from sharpen.page


• Rewardful.com


• Greg Park


• Mitchell Davis from RecruitKit.com.au


• Marcel Fahle, wearebold.af


• Bill Condo (@mavrck)


• Ward from MemberSpace.com


• Russell Brown from Photivo.com


• Evandro Sasse


• Austin Loveless


• Michael Sitver


• Dan Buda


• Colin Gray


• Dave Giunta

Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin

★ Support this podcast on Patreon ★

Further episodes of Build Your SaaS

Further podcasts by Transistor.fm

Website of Transistor.fm