Podcasts by Building a DTC Brand
A media buyer by day, host Matt Lady is building a Direct to Consumer (DTC) clothing brand, and in each episode, shares his experience as he builds the brand, Civitas, from the ground up with no prior brand building and operating experience.
Further podcasts by Matt Lady
Podcast on the topic Firmengründung
All episodes
A Week From Launch, and a Typo from 2020-09-08T09:00
A week away from launch, everything is starting to fall into place. But this doesn't mean everything is going perfectly, and Civitas founder Matt Lady shares some mistakes he's made, and what th...
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Product Arrives, Launch Nears, Money Squeezes from 2020-09-01T09:00
As the launch date for Civitas comes closer and closer, media buyer turned DTC brand owner Matt Lady starts to feel the squeeze of freelancing and launching a business as his capital starts to d...
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The Motivation Behind the Brand from 2020-08-25T09:00
As the journey to the launch of Civitas continues, media buyer turned DTC brand founder Matt Lady shares his personal story and motivation that led him to creating this new t-shirt brand from sc...
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Perfecting the Customer Experience from 2020-08-18T09:00
In this weeks episode, Matt continues to share his journey in perfecting the customer experience at Civitas, including the packaging experience, customer experience with shipping, and how to con...
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Attention to Detail from 2020-08-11T10:00
Civitas founder Matt Lady continues to share his journey building a Direct To Consumer t-shirt company as Civitas approaches its launch. For the month of July, Matt found himself focusing on the...
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Making Ideas Come To Life from 2020-08-04T10:00
Media buyer turned brand owner and operator continues sharing the vulnerabilities, struggles, and insecurities as he builds a brand new Direct-to-Consumer graphic t-shirt company, Civitas. In th...
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A Itch That Needed To Be Scratched from 2020-08-04T10:00
Matt Lady, a freelance media buyer, had an itch he needed to scratch. The result is Civitas, a Direct-to-Consumer graphic t-shirt company. In this first episode of the Building A DTC Brand Podca...
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