Ep 223 Built to Sell News Pura Vida Acquired For $75 Million ++ - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

from 2020-02-14T15:16:52

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Griffin Thall and Paul Goodman, two Southern California friends traveling through Costa Rica on a post-college graduation trip in 2010, crossed paths with two bracelet artisans, Jorge and Joaquin, who were living in poverty.  Jorge and Joaquin made beautiful, colorful handmade bracelets that seemed to capture the essence of their journey.  Thall and Goodman asked the artisans to make 400 bracelets to take home with them.

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