Ep 336 James Ashford - The Inside Story Behind Sage’s 8 Figure Acquisition of a 12 Employee Company - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

from 2022-05-06T12:00

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In 2016, James Ashford took what little was left after his business failed and invested £4,000 in developing proposal software for accountants which he named GoProposal. By 2020, GoProposal was a slick application with £1.5 million in revenue and hundreds of accountants using it. That’s when Ashford agreed to be acquired for a healthy 8-figure sum.

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