Ep. 35 Playing Chicken - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

Jeff Hoffman sold Competitive Technologies, a business intelligence company serving the travel industry, to American Express in a nine-figure exit. After the Letter of Intent (LOI) was signed, American Express proposed paying part of the acquisition in an earn-out, and you’ll never guess what Hoffman did next.

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Further podcasts by John Warrillow author of Built to Sell and The Automatic Customer and the f

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