Ep 364 Is Your Best Customer Hurting Your Company’s Value? With Medpoint Founder, Chuck Crumpton - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

In 2002 Chuck Crumpton started Medpoint to help businesses bring medical devices and pharmaceuticals to market. The company quickly took off after Crumpton landed a prominent blue-chip client.  

It was a blessing and a curse.

At one point, the blue-chip customer made up 83% of Medpoint’s revenue. Determined to reduce his customer concentration, Crumpton implemented a clever strategy to minimize his dependency.

The strategy worked as Crumpton successfully reduced his reliance below 50%, allowing him to sell Medpoint in 2020 for around five times EBITDA.

Further episodes of Built to Sell Radio

Further podcasts by John Warrillow author of Built to Sell and The Automatic Customer and the f

Website of John Warrillow author of Built to Sell and The Automatic Customer and the f