Ep 368 How This Service Business Sold for Over 4-Times Revenue with Kelby Zorgdrager - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

In 2006 Kelby Zorgdrager started DevelopIntelligence, an outsourced training provider that helps programmers develop new skills and adapt to ever-changing technologies.

The business snowballed as Zorgdrager onboarded most Fortune 500 giants in his space. However, Zorgdrager had a problem. The company was too dependent on him.

To ensure the business could succeed without him, Zorgdrager implemented a four-step system to replace himself as the rainmaker of his company.

The strategy worked. By 2020 Zorgdrager had grown the business to $12.1 million in revenue, which piqued the interest of some acquirers. A year later, Zorgdrager signed an acquisition offer from Pluralsight in a deal valued at $48.9 million.

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Further podcasts by John Warrillow author of Built to Sell and The Automatic Customer and the f

Website of John Warrillow author of Built to Sell and The Automatic Customer and the f