Ep. 38 Selling Your Company vs. Selling Your Product - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

Natalie Susi started Bare Organic Mixers to supply low-cal cocktail mixers to bars and restaurants in southern California. Susi got her product into 300 locations before she decided to sell her company to a strategic acquirer in the organic foods industry. In order to maximize her take from the sale, Susi had to decide whether she was offering an acquirer the chance to buy her company or her product.

Further episodes of Built to Sell Radio

Further podcasts by John Warrillow author of Built to Sell and The Automatic Customer and the f

Website of John Warrillow author of Built to Sell and The Automatic Customer and the f