Ep 384 The Inside Story Behind P&G’s Acquisition of TULA Skincare: Uncover fresh opportunities, safeguard your idea, finance your startup, choose the right acquirer, the role partners play when selling, the downside of excessive growth. - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

In 2013, Dan Reich and his partners founded TULA, a digitally native, probiotics-infused skincare line. 

Reich bootstrapped TULA to around $10 million in annual revenue when he realized he needed to replace himself as CEO. 

The company thrived under professional management, and by 2022, TULA had achieved revenue of over $100 million and received an acquisition offer from Procter & Gamble.

Further episodes of Built to Sell Radio

Further podcasts by John Warrillow author of Built to Sell and The Automatic Customer and the f

Website of John Warrillow author of Built to Sell and The Automatic Customer and the f