Ep. 41 The Fishing Trip - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

When John Bowen received a $37
million offer to buy his business, he thought it was too good to be
true.

As it turns out, it was.

Bowen had received a non-binding
letter of intent from a global bank, who made their bid with no
actual intent to buy his business. Bowen came to believe their
offer was a decoy designed to disguise their real objective: to
understand Bowen’s strategy so they could compete better with him.
Bowen got wise to their strategy and ended up selling his business
to another buyer, Assante Wealth Management, for $25
million.

Bowen reveals his three strategies
for evaluating the authenticity of an offer to buy your business
during our interview"s1">.

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