Ep. 63 What Do You Need From The Sale Of Your Business? - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

Of course you want an all-cash offer at a beefy multiple with no strings attached, but what do you really need from the sale of your company?

That’s a question Dr. Frank Gibson thought a lot about. He had a successful healthcare business but had stumbled on a new opportunity in a related field. He wanted to sell his company to fund the new idea and, at the same time, needed to retain the rights to some intellectual capital in his old business.

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