Ep. 76 Is Your Business Worth Less Than You Think? - a podcast by John Warrillow author of Built to Sell and The Automatic Customer and the f

Bert Martinez is a best-selling author and a national radio host who has sold a dozen businesses in his career. In this episode, you’ll hear the story of Accelerator, a supplements company he sold for just under $1.6MM in 2014.

Accelerator’s main supplement was ephedra, a weight loss pill that was selling well despite a growing group of customers who were getting sick from misusing it.

Martinez started to worry that ephedra could be banned so he put his business on the market, only to realize it was worth a lot less than he thought.

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