Dealing with change: how elite athletes adapted in lockdown - Ep16 - a podcast by PwC UK

COVID-19 has impacted everyone’s physical and mental wellbeing. And for British Athletics athletes and coaches, the lockdown has meant they’ve had to think differently about how they train, stay motivated and inspire others. Host Rowena Morris is joined by Alex Cooke, a Data Intelligence Partner at PwC, to discuss how we're using data analytics to help British Athletics athletes win more medals in more events at major championships. We also hear from two very special guests: Holly Bradshaw, a professional athlete and member of the World Class Podium Programme who holds the British record in pole vault, and Scott Simpson, a National Performance Institute senior coach in pole vault. Holly and Scott discuss how they've adapted their training following the introduction of lockdown measures and delay to the Olympics and Paralympics. They explore the role of data analytics in supporting them, and share their top tips for staying mentally and physically fit during this challenging period.

To learn more about PwC's partnership with British Athletics, visit our website: www.pwc.co.uk/britishathletics

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