How data empowers personal experiences - Ep71 - a podcast by PwC UK

Digital and data offer insight into changes around how your customers shop, their needs and expectations. And when harnessed with the right blend of creativity and innovation, there are real opportunities to forge brand loyalty. Host Rowena Daines is joined by Tom Adams, our Experience Consulting and Marketing Transformation leader and Sam Tomlinson who leads our Customer Marketing and Media Insight team to explore how brands can carve out distinctive experiences for their customers.

Further episodes of Business in Focus

Further podcasts by PwC UK

Website of PwC UK