The rise of the online shopper - Ep24 - a podcast by PwC UK

Black Friday has become a significant event in the retail calendar over recent years. For many people, it’s the biggest opportunity of the year to bag a bargain - even overtaking the Boxing Day sales in recent years. So it’s a big deal for retailers, who use Black Friday to drive sales and clear excess stock. Retail experts Lisa Hooker and Jac Windsor join host Paul Lenarduzzi for this episode, discussing how recent COVID-19 restrictions have impacted consumer behaviour ahead of this year’s Black Friday on the 27th November. We also share practical tips to help businesses respond to these trends in the lead into the festive period and those all-important Christmas sales.

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