Business Machine 026 - Esther Kiss of Born To Influence - a podcast by Brian Town
from 2016-03-29T14:26:31
Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. She is also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and publicity strategies.
Mission
Esther’s helps experts, coaches, consultants, and entrepreneurs by getting them in front of the right target audience. Depending on their marketing strategy she uses online media as well as tv spots, radio, and interviews. She also helps her clients with their media marketing strategy giving them more time, energy, and money.
Learning From Our Mistakes
An early mistake Esther learned from was the importance of a strategy. This led to procrastination and underestimating what it will take to produce and market properly as well as going too far without ever launching.
Recommendations
Quote: “I have been up against tough competition all my life. I wouldn't know how to get along without it.”
Book: You Inc. by Harry Beckwith
Eat With: Oprah Winfrey
App/ Tech: Streak
Contact:
(323) 770 3530
Text Influence to 33444 for frequently asked podcast questions
Further episodes of Business Machine
Further podcasts by Brian Town
Website of Brian Town