94: Mimi Kalinda - How to effectively communicate to African Markets - a podcast by Daudi Mugabi

Mimi is the co-founder and Managing Director of Africommunications Group, a public relations and communications agency based in Johannesburg, South Africa. She is also the director of communications for the African Institute for Mathematical Sciences (AIMS), a pan-African network of centres of excellence in mathematical sciences. In this episode, Mimi shares insight from her book "Talking to Africa" on how to effectively communicate to various African countries and some of the things to look out for when crafting a message for different African cultures. We also discuss the challenges on building a pan African Communications company.

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