Podcasts by Business of Apps

#176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol from 2023-12-11T07:00

Ok, if you work in a brick-and-mortar mall you can see your customers in person daily and you even have a chance to know some of them better than others.

If you own a mobile app, you star...

#175: Enterprise app development security with Greg Ellis, General Manager, Application Security at Digital.ai from 2023-12-04T07:00

Unless you’re listening to me from Mars or some other planet, you know that today cybersecurity as important as the physical one, they both are intertwined and security breaches are being report...

#174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing&Insights at Data.ai from 2023-11-27T07:00

How was your shopping this year? How long is your Amazon 2023 Orders list by now?

Of course it wasn’t only you and it wasn’t only about Amazon (even though you may justifiably have an imp...

#173: The 2023 Customer Engagement Awards with Josh Hollander, Head of Customer Success at OneSignal from 2023-11-20T07:00

Now, of course - the reason number one why we all in business is to make money, so we can put food on our table, right? But every once in a while we’re pleasantly surprised when our efforts, our...

#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove from 2023-11-06T07:00

This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove.

There are only two months left in 2023 and the most dramatic mobile...

#171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds from 2023-10-31T07:00

October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So we decided to take a look at what mobile use...

#170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panel from 2023-10-26T07:00

This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you.

It was hosted by Carolyn Bao of AppsF...

#169: Winning attention of mobile audiences with Mark Slade, VP Brand at Digital Turbine from 2023-10-23T07:00

“May I have your attention please?” - how many times did you hear this ask?

When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, compan...

#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network from 2023-10-16T07:00

Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people's daily...

#167: Monetization tool stack best practices, Alex Kudelka, Co-Founder&CRO at Glassfy from 2023-10-09T07:00

Morning. You wake up, go to the gym (hopefully), take a shower and sit at your desk to continue to push the envelope of your app business.

You maybe at the very beginning of your app proj...

#166: State of playable ad formats and creatives with Greg Castro, VP, Global Partnerships at Mobvista from 2023-10-02T07:00

We carry this small rectangular computer in our pocket or a purse. One moment we complain about how we would like to use it less and wonder how the world span before the smartphone, the next - w...

#165: The psychology of app user acquisition with Joe Schaeppi, CEO&Co-Founder at Solsten from 2023-09-25T07:00

App User Acquisition. Gosh, this topic has been covered so heavily precisely because only via acquiring new users for the app does it becomes possible to build a sustainable app business.

#164: Fixing bad mobile ads with Jimmy Morrow, Director of Product Marketing at Moloco from 2023-09-18T07:00

Okay, let’s start with the obvious - nothing is perfect. By the time you get to your 40s, hopefully, sooner, you realize that as much as you try to do your best there is always a margin for erro...

#163: The challenges of a mobile game player support with Eric Vermillion, CEO of Helpshift from 2023-09-11T07:00

We all like it when things go smoothly and prefer it to stay that way but the Universe is messy so people’s experience with mobile apps and mobile games can be too.

As much as app develop...

#162: Generative AI in mobile ad campaigns with Levi Matkins, CEO of LifeStreet from 2023-09-04T07:01

ChatGPT from OpenAI, Bard from Google, Llama from Meta, and a decent number of smaller players are firing on all cylinders to power the Generative AI revolution that took off late last year.

#161: Building apps for a billion users with Rajesh Janakiraman, Engineering Manager at Gmail Android at Google from 2023-08-28T07:00

One of the things that set mobile apps apart from desktop software is the scale. Since 2008, when the mobile app stores were launched, and on, scale has been a crucial ingredient for any iOS or ...

#160: App onboarding: solving the endless choice problem with Chris Dalla Riva, Senior Product Manager at Audiomack from 2023-08-21T07:00

Frictions. “The resistance that one surface or object encounters when moving over another” - this is the dictionary definition of what friction means in science. When you ask a mobile app develo...

#159: Web-to-app user acquisition war stories with Andrew Tsui, former Director of Product at K Health from 2023-08-14T07:00

A long-long time ago, 16 years ago to be precise, there was the world before Mobile - the time when if you wanted to read the news, watch movies, pay your bills, plan your next trip and so on yo...

#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus from 2023-08-07T07:00

I don’t think anybody in the app industry would argue with the fact that growth is what occupies app marketers’ and developers’ minds all the time. From Monday to Friday and, unfortunately quite...

#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media from 2023-07-31T07:00

In this episode, we’ll be discussing how ChatGPT can help you create more effective digital marketing campaigns.

We’ll be exploring the latest advancements in language models and machine ...

#156: The art&science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs from 2023-07-24T07:00

Think about it - whatever product or service you offer on a market your success always hinges on how well you know the people you sell your product to. There is just no other way around it - eit...

#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd from 2023-07-17T07:00

PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launching a product, in our today’s conversation, a mob...

#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust from 2023-07-10T07:00

Here is a question you may not expect - do you remember yourself when you were 15? And the tough one for all parents - do you remember your kids when they’re 15? Today we’ll be talking about the...

#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist from 2023-06-26T07:00

Remember your first day in the office at your first job? Now switch mentally to today, think about what your work on a project looks like now. What’s the difference? Why do you feel way more con...

#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder&CEO at Perceptycs from 2023-06-19T07:00

There are roughly 5 million mobile apps between iOS and Android (roughly speaking - the population of Norway) and of course every single of those apps has its own purpose and they collectively h...

#151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy from 2023-06-12T07:00

Six months ago, ChatGPT sounded like yet another high-tech gibberish for people who were in the know, today well more than 100 million people around the world use this cutting-edge Generative AI...

#35: TikTok audiences with Andre Kempe, Founder at Admiral Media from 2023-06-07T18:12:47

Are you on TikTok? Who isn’t on TikTok? Although it’s popular with younger audiences, it is possible to attract multiple generations with TikTok’s advertising platform.

The story of early...

#34: Privacy&data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony from 2023-06-07T18:08:48

Do you take your smartphone for granted? Even though you’ve had it for years and use it every day? What personal and private data is collected about you and the apps you use?

For the last...

#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex from 2023-06-07T18:04:51

To make an app business sustainable, app marketers need to have a robust strategy to secure their apps growth. When app growth slows down, should marketers try advertising on a new channel? If y...

#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich from 2023-06-07T15:37:21

Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4%...

#149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude from 2023-06-05T18:38:17

When you are looking for a new car to buy, chances are you may check how long it takes for your future ride to accelerate from 0 to 60 miles per hour (for non-American listeners I mean 100 km/ho...

#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb] from 2023-05-29T07:00

This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with M...

#148: The story of Dorothy Perkins mobile’s growth with Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins from 2023-05-15T07:00

The retail market, and fashion in particular, has been going through some dramatic changes. The impact of COVID-19 on fashion brands was huge - people were forced to start using mobile apps to buy ...

#147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco from 2023-05-08T07:00

First-party data. Spoiler alert - we aren’t gonna be talking about what data you can collect from your first party in college or your political affiliation.

No - today the topic on the t...

#146: ASO with ChatGPT with Thomas Kriebernegg, CEO&Co-founder of App Radar from 2023-05-01T07:00

ChatGPT. By now this AI tool’s name is so familiar to you, it took only a few months for the OpenAI breakthrough Artificial Intelligence tool to touch so many business and non-business related area...

#145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular from 2023-04-24T07:00

It was late March 2018, a pretty unassuming day. Except this is when Apple launched its SKAdNetwork. I bet back then many people weren’t sure what letters in this acronym should and shouldn’t be...

#144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction from 2023-04-10T07:00

If you are an app marketer, one of the ways you can slice the app marketing pie is to cut it into paid and free parts. Of course, when you think about the free part, App Store Optimization comes...

#143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing&UA Lead at Fabulous from 2023-04-03T07:00

For more than a century scientists have been trying to pin down what sets us humans apart from the rest of the animal kingdom. The most prominent feature that seems to be doing the job is collec...

#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital from 2023-03-27T07:00

Generative AI ChatGPT and leveraging the power of AI for app analytics. Following this new trend, app marketers don’t want to be left behind and actively explore what this new flavor of artificial ...

#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak from 2023-03-20T07:00

Stores. We all visit several times a week a grocery store, once a week we may check out what’s cool in a nearby mall but what store do we check sometimes a couple of times a day? Right - it’s eithe...

#140: Boosting app engagement with product-led growth principles with Esther Trapadoux, Growth Marketing at Amplitude from 2023-03-13T07:00

One of the pillars of mobile app growth is App Engagement. Month after month, year after year this is the never-ending challenge for every app marketer or mobile product manager out there. This is ...

#139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal from 2023-02-27T07:00

Look around, wherever you’re listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. S...

#138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai from 2023-02-20T07:00

Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monetization strategy building, to share tips and...

#137: The Future of App Attribution with Mateusz Bochenczak, Apps&Mobile Gaming Measurement at Appsflyer from 2023-02-13T07:00

One of the biggest causes of our fears and worries is uncertainty.

Ask any app marketer “What’s on your mind more than anything else?” and chances are you will hear something like “how w...

#136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio from 2023-02-06T07:00

When you think about the Internet, what words come to your mind? Essential, cross-cultural, crucial for governance, and the word free would pop up as well. Yes - we pay for many online services,...

#135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant from 2023-01-30T07:00

Today I’d like to continue the Influencer marketing theme, covering with Marion running an Influencer marketing campaign. Now previously on this podcast, we covered this topic conceptually multipl...

#134: What makes Influencer marketing tick in 2023 with Jennifer Sudo, Managing Partner at M&C Saatchi Performance from 2023-01-23T07:00

We’ve just passed the holiday season, perhaps some people are still under the impression from the gifts that they got this Christmas.

Hence my question - how do you decide what to buy? Listen

#133: Hardcore and mid-core gaming apps marketing with Kate Lovejoy, COO, Retargeting at Adikteev from 2023-01-16T07:00

This is the first episode we record in 2023, so Happy New Year everybody!

It was another turbulent one, to put it mildly, and so let’s talk about something light - like games.

Sp...

#132: Improving Your App Subscription Funnels with Jeff Grang, Co-founder and CPO at Purchasely from 2023-01-09T07:00

Apple launched subscriptions on the app store back in February 2011. Today, when you think about what apps are powered by this business model, it’s obvious that it’s way more than paying to str...

#131: What does Augmented Reality have to offer to app marketing with Doddz, the top Augmented Reality artist from 2022-12-16T07:00

In every technology, and mobile is not exception, there are transitional moments when a new tech comes in that drastically change the game.

For mobile Augmented Reality is that technolog...

#130: Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media&Admiral Studio from 2022-11-28T14:33

Something tells me that among people who listen to this show there are some who do remember how a dial-up modem should sound like when you’re connecting to the Internet. These people witnessed t...

#129: Creating a profitable growth strategy for Subscription Apps with Alexander Guerra, Head of Monetization from baz SuperApp from 2022-11-21T07:00

Back in the day, when app developers made money selling copies of their apps, a growth strategy was important, then in-purchases came along and the necessity to retain app users, by having a sol...

#128: Building user research based app monetization strategy with Jenny Kay Pollock, Lead Subscription Monetization Manager at Together Labs from 2022-11-14T07:00

I remember a few years ago there was an app industry-wide research conducted with tens of thousands of app developers to reveal what it was like for them to be a part of the mobile app ecosystem...

#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product&Market Strategy at Branch from 2022-11-07T07:00

Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly.

For th...

#126: Consumer Subscription Apps: opportunities&challenges with Eric Crowley, Partner at GP Bullhound from 2022-10-31T15:48

On this podcast, we had app marketers, developers, advertisers, and experts in various areas of the app industry. All these people shared their expertise, gave their take on challenging question...

#125: A 30-day App Customer Retention challenge with Jennie Lewis, Senior Manager, Customer Insights at Airship from 2022-10-24T18:43

Imagine you have your bakery shop. I’m sorry if you’re listening to this episode before your lunch but it will help me to make the point :-) Anyway, you see people coming through the door every ...

#124: Getting your mobile app to greater heights with Dr. J. Gonzalo, VP, Consumer Mobile Services, Europe&P. Gauden, Head of WEU Ecosystem Marketin... from 2022-10-11T17:43

On one hand, you know how deep mobile has penetrated our lives, how universal it is, so you realize the potential of your app project. On the other, the same reasoning drives so many competitors...

#123: Leveraging mobile games ad tech for non-gaming apps with Andrey Kazakov, Vice President of Demand at AppLovin from 2022-10-03T07:00

You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other.

Usually, it happens when you take a holisti...

#122: App Marketing for Black Friday&Cyber Monday with Jason Smith, VP of Sales (UK&Europe) at MoEngage from 2022-09-26T07:00

When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work.

In fact, I’m ...

#121: Untapping app growth with great ad creatives with Dan Greenberg, Chief Design Officer at ironSource from 2022-09-19T07:00

You’ve seen these great videos from Apple they tend to start with the WWDC event every summer, right?

Both indie app developers and big app powerhouses get a chance to share a bit of the...

#120: 2022 Mobile App Experiences Gap Survey with Corey Gault, Senior Director of Corporate Communications at Airship from 2022-09-12T07:00

Think about it, from the time you wake up in the morning to the moment you fall asleep at night you use tools. Please, don’t picture necessarily a hammer or a screwdriver as a tool, I mean tools...

#119: LTV in Mobile with Levi Matkins, CEO of LifeStreet from 2022-08-22T07:00

At the heart of any sustainable business is knowing how much money you actually make with each client. When you launch a mobile app project, your hope is to sustain this business for years to come,...

#118: What an app and the Black Mirror movie have in common? with Emily Tate, Managing Director at Mind the Product from 2022-08-15T07:00

At this very moment, somewhere on the planet app development teams are working on new mobile apps. Some of them are thinking through features of those apps, others are ready to launch them on an a...

#117: App Subscriptions Best Practices with Tobias Boerner, Co-Founder at Admiral Studio from 2022-08-08T07:00

It’s been a while since we talked on this podcast about App Subscriptions - the latest business model for mobile apps that powers revenue generation for so many apps today.

It all starte...

#116: An App Launch: Expectations vs. Reality with Amrick Chauhan, Lead Product Manager at Which? from 2022-08-01T07:00

Expectations versus reality. This theme is as old as this world. In so many walks of life, we set our expectations high, we’re driven by optimism, which on itself is a great quality but sometime...

#115: Chasing app users’ rapidly changing interests with Fabien-Pierre Nicolas, Advisor at SmartNews from 2022-07-25T18:08

If you app marketer, one of the things at your job that rises your pulse and eyebrows is the mobile churn. This is the KPI that measures the percentage of users who have abandoned your app, the ...

#114: Does Connected TV become the next big thing in UA? with Arthur Querou, CEO at Vibe from 2022-07-11T23:08

Let me ask you something, do you watch TV? Sem Nexus, Apptweak Depending on your age, when you hear a question like this, you may get a mental picture of a TV set or your Roku box, your Apple TV, ...

#113: How Lose It! hit 2 million monthly active users with Erin Webster-Shaller, VP Marketing at Loose it! from 2022-07-04T07:00

Ok, a quick experiment - try to recall apps on your smartphone, that you’ve been using since the inception of the App Store?

And now, I am not talking about the native iOS apps, no-no, a...

#112: How to hack TikTok with Mike Cimmarrusti, Co-Founder&CEO of Realize from 2022-06-27T07:00

By this time you’ve heard about TikTok countless times, on some occasions, you heard about it from your children, and on others when tech pundits were arguing that TikTok is the first solid riva...

#111: Push Notifications with Nicole J Castillo, Senior Director, Mobile Products at NewsCorp from 2022-06-20T17:29

How do you get your app users’ attention and communicate something to them?

Well, if you could just be next to them, if you could just live in their neighborhood that would be easy to do....

#110: Making social media campaign go viral with Jonathan Maxim, CEO at HeyPal from 2022-06-13T07:00

Every app marketer would love for their app marketing campaign to go viral. Spending less by getting your potential users’ attention to spread the message about your app is pure gold.

To...

#109: Solving the AdTech Maze to make UA manager life easier with Ankit Rawal, VP - International Sales&Marketing at Affle’s MAAS from 2022-06-06T07:00

Every person on this planet who needs to get up on a Monday morning to tune in his brain to work and, basically, it never stops till Friday evening, would agree that it is tough.

Now, if...

#108: How to market apps via Influencers with Nadia Bubennikova, Head of agency at BuzzGuru from 2022-05-30T07:00

So it’s Monday morning, you’re sitting at your desk, taking a sip from your coffee mug and go like “Ok, I know my app’s user base isn’t growing as I planned. That’s obvious. I need to try anothe...

#107: Apps and brands with Charlie Cooke, Head of Growth at Sidekick by Sorted Food from 2022-05-23T07:00

Let’s make a quick mental experiment. When I say brand, what pops up in your mind? Apple? Nike? Tesla? That’s right - all those are brands, in fact if you think about it you can easily count lik...

#106: How we gained 200M+ downloads with Anton Volovyk, COO at Reface from 2022-05-16T07:00

Since the inception of the iPhone and its innovative App Store, we heard many success stories of apps that grabbed so many people’s attention because of their novelty, practical application or j...

#105: How we bootstrapped to 1 million users with Ania Wysocka, Founder At Rootd from 2022-05-09T07:00

Anxiety. If this word doesn’t tell you anything, lucky you. So many people on this planet are familiar with anxiety. Essentially, it is a fear of what is about to come, it’s a dread over somethi...

#104: State of Mobile Messaging 2022: Insights from 100B messages with Josh Wetzel, CRO at OneSignal from 2022-05-02T07:00

According to Statista, in 2021, daily, emails alone were sent a whopping 320 billion times. Emails - the first kind of digital messaging that was adopted at mid-90s and by now they exist almost ...

#103: Driving app installs with TikTok Ads with Ryan Thorpe, CMO at Reflectly from 2022-04-25T07:00

Alright, so you’re looking at the number of daily and monthly active users for your app and wonder “is there a new app marketing channel I am missing?” You’ve heard about TikTok, you know that t...

#102: The Mobile Growth Stack 2022 with Andy Carvell, Partner at Phiture from 2022-04-18T06:00:49

No matter what it’s about, if you are serious about building something, like building a house / car / space ship or your mobile app product, you need a plan or what we call in IT – a stack.  ...

#101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev&Matej Lancaric, Marketing Consultant from 2022-04-11T06:00:09

Ok, what are your options today when it comes to marketing your app?  I can tell you from a point of view of a guy who was in app marketing back in 2010-2015 time frame, the portfolio of app market...

#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired from 2022-04-04T06:00:09

This week is a special one – the Business Of Apps podcast has reached the episode #100. For this special occasion we’ve invited Gessica Bicego, one of the most well known mobile app marketers...

#99: Are we living through the App-ocalypse? with Brett Orlanski, SVP Product and Sales at Bango from 2022-03-28T06:00:46

In every industry there are periods of slow gradual changes and very rapid ones, when companies have to adopt quickly and deal with the consequences of those changes to keep their business afloat. ...

#98: The State of Mobile 2022 with Lexi Sydow, Head of Insights at Data.ai from 2022-03-21T07:00:27

Earlier on this year, data.ai, perhaps you still better know them as App Annie, published the State of Mobile 2022 report which is the ultimate bird-view on the app industry. Take any field, any ma...

#97: TikTok: the impact on ad business and influencers with Sheyda D, Co-Founder and CTO at ViralMoment from 2022-02-21T07:00:36

On one hand, ask your teenage daughter how her girlfriends spend time, quite often including school time, and she will tell you “well, they are fooling around with TikTok”.  On the other hand, ask ...

#96: What your consumers want: their expectations and preferences with Jason Smith, VP of Sales (UK&Europe) at MoEngage from 2022-02-14T07:00:38

There is a good, very well-established principle in marketing – know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing...

#95: Mobile App Onboarding: how to get it right with Marissa Hsu, Senior Designer at Phiture from 2022-02-07T07:00:04

Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a ticket on a cruise ship, that long process of staying ...

#94: In-App Purchases: are they here to stay? with Jens-Fabian Goetzmann, Head of Product at RevenueCat from 2022-01-31T07:00:09

Ok, here is the thing –  even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. These days, a big chunk of this coverage is ded...

#93: The impact of creativity on Paid Social with Natalie Rozenblat and Isabella Zulli at Phiture from 2022-01-24T07:00:42

Alright, every once in a while I like to begin an episode with a question to the audience – what do you do every morning? You brush your teeth, at least I hope so, have your breakfast, take a...

#92: App Monetization in 2021 and beyond with Linda Ouyang, CRO, Fyber–a Digital Turbine company from 2021-12-20T07:00:17

Today, there are about 27 million app developers worldwide, it’s a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android. If you ever watched the...

#91: Flow Lab app: the story of the 15x growth with Clarize Marais, Head of Marketing at Flow Lab from 2021-12-13T07:00:38

Have you ever had this feeling when you’re working on something, you’re focused on relevant information only, you know exactly what you’re supposed to be doing the next moment? This feeling may las...

#90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge from 2021-12-06T07:00:11

Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right – the app retargeting is doomed”. I think you shouldn’t...

#89: The big transitions in the app industry with Patrick Mareuil, Managing Director EMEA at Airship from 2021-11-29T07:00

To say that we live in the time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many changes were caused or accelerated by COVID-...

#88: App User Privacy with Martje Abeldt, Chief RevX Officer from 2021-11-22T07:00:10

When you buy any digital product or service, you have two options. You pay for it or get it for “free.” Both have pros and cons, but the free option is intertwined with what we call in a society &#...

#87: Effective app design: 4 pillars with Ritam Gandhi, Founder at Studio Graphene from 2021-11-15T07:00:55

What does it take to create a mobile app to succeed on a highly competitive e-commerce market?  Do you remember a few years ago we used to hear this catchy phrase “Yep, there is an app for that!”. ...

#86: Post iOS 14.5 app marketing budgets with Guido Crego, VP of Product at Jampp from 2021-11-01T07:00:41

 iOS 14.5. If you aren’t in the app marketing industry, this version number of the Apple’s mobile operating system won’t tell about the whole drama associated with it. It is just what the Settings ...

#85: App Lifecycle marketing with Fouad Saeidi, CEO at App Growth Network from 2021-10-25T06:00:35

As you’re reading these lines, around the world dozens and dozens of app marketing teams work on brainstorming new ideas to give their app a leg up on competition. They crunch data from app a...

#84: Stories in your app with Aykut Bal, Head of Business at Storyly from 2021-10-18T06:00:11

One of the pillars of the app marketing are formats – how information about apps is packed and presented to people on various advertising platforms. It’s one thing when it’s about...

#83: Catapulting app growth with Apple Search Ads with Yusuf Barutcu, Director of Business Development of SearchAds.com from 2021-10-11T05:00:12

Every app marketer is on a quest to acquire more users for her or his app. Today’s app marketing toolbox consists of such well time-proven tools as App Store Optimization, Paid User Acquisition via...

#83: Catapulting app growth with Apple Search Ads with Yusuf Barutcu, Director of Business Development of SearchAds.com from 2021-10-11T05:00:12

Every app marketer is on a quest to acquire more users for her or his app. Today’s app marketing toolbox consists of such well time-proven tools as App Store Optimization, Paid User Acquisition via...

#82: iOS 15 implications for ASO with David Bell, CEO of Gummicube from 2021-10-04T07:00:45

Year in, year out Apple has been improving its mobile operating system that every iPhone runs on – the iOS. This year its 15th version has just hit the market. In some years, Apple’s focus is...

#81: Building apps for businesses to survive COVID-19 with Nick Swenson, Managing Partner at Swenson He from 2021-09-29T06:00:42

We are more than a year and a half into this pandemic and, aside from the multiple challenges it’s brought into our lives, there is this one – are you ready to volunteer to help others, provi...

#80: 2021 Influencer Compensation report with Joe Sinkwitz, Co-founder and CEO at Intellifluence from 2021-09-20T10:46:05

  One of the biggest differences in a life of a marketer, from let’s say, 10 years ago is that today a big chunk, of not entire, marketing campaign that she or he runs for a brand’s prod...

#79: Yubo: building a social network differently with Sacha Lazimi, CEO at Yubo from 2021-09-13T06:00:11

  Even if you aren’t a tech pundit, who has been following all stories about social media companies, inevitably you stumble upon a breaking story about Facebook, Instagram, YouTube, TikTok that tal...

#78 :The opportunity for consumer subscription apps with Nico Wittenborn, Investor at Adjacent from 2021-09-06T06:00:32

On the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention – SAAS (stands for Software As a Service) and App Subscription...

#77 : How to make more of your Search Ads targeting campaigns with Simon Thillay, Head of ASO at AppTweak from 2021-08-16T06:00

At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both – App Store Optimization to get native traffic and run paid search, among many p...

#76 : Can ASO work hand in hand with performance marketing with Anton Tatarynovich, Senior ASO Consultant at Phiture from 2021-08-02T06:00

ASO (aka App Store Optimization) has been an app marketing service for a quite a while. Soon after the Apple’s App Store was launched back in 2008, people began to wonder how to get more downloads ...

#75 : How Rapchat got to 7 million with Seth Miller, founder and CEO at Rapchat from 2021-07-26T06:00

Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than just listen, like create and write music? Our tod...

#74 : Driving Growth with Engagement and Retention strategies with Nicole Chin, growth at Mindvalley from 2021-07-19T06:00

  The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances are they will drag you into a conversation ab...

#73: User Acquisition via Influencer Marketing with Lucia Aguilar, Founder at TATAM.digital from 2021-07-12T09:16:48

It’s mostly certain that many of you may being following so-called influencers on social media. You may follow Kim Kardasian or The Rock on Instagram or one of the came-out-of-nowhere girl or guy o...

#72: WWDC 2021 implications for iOS developers with Justin Welter, VP of Brand Performance and BD at AdColony from 2021-06-21T09:57:11

Every June, software developers around the world eagerly wait for Apple to release what it has in store for them. Usually, it’s technical iOS and marketing application updates.  Today’s guest ...

#71: What does make an app a hit? with Sean Casto, CEO of PreApps from 2021-06-14T06:00

In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short ...

#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG from 2021-06-07T10:06:20

Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry.   Today’s guest is Luca Mastrorocco...

#69: App Stores Trends in 2021 with Ariel Michaeli, CEO at AppFigures from 2021-05-31T05:00

Most of us wake up in the morning, check the weather, then the traffic on the way to work,  unless your office isn’t your desk, sitting next to your bed, and of course, catch up on social media. Th...

#68: App Growth story in 2021: FishBrain with Lisa Kennelly, CMO at FishBrain from 2021-05-17T09:22:42

What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and trying new user acquisition channels. Instead, ...

#67: Managing the UK’s largest under 5’s app portfolio with Ian Irving, Senior SEO & ASO Specialist in BBC from 2021-05-10T07:00

If you live in the United Kingdom and have kids under 5 years old, then there’s a big chance that they play with apps on their tablet developed by the British Broadcasting Corporation (BBC).  Today...

#66: Growing an app with a mission with Aleksandra Reinert, Growth Marketing at Olio from 2021-05-03T06:00

Silicon Valley entrepreneurs are known for chasing small ideas with big money, but what about chasing big ideas with big money?  Today’s guest is Aleksandra Reinert, Growth Marketing at OLIO, a Lon...

#65: How we 5x our growth in 10 months with Jimmy Davis, Head of Acquisition & CRM at Fiit from 2021-04-26T07:55

Do you exercise? At home or at the gym? Most of us have changed our behaviors and switched to digital fitness to stay in shape – especially because of the COVID lockdown. Today’s guest is Jim...

#64: What makes TikTok tick? with Oliver Yonchev, Managing Director at Social Chain from 2021-04-19T07:00

On this week episode we continue our coversation about TikTok and this time we’re taking a close look at factors that have been fueling its exponential growth within just a couple years.  Tod...

#63: TikTok marketing for brands: best practices with Evan Horowitz, CEO at Movers+Shakers from 2021-04-12T07:00

With more than 500,000 brands worldwide in more than 2,000 product categories, they are all competing for your attention. To meet the demand of reaching out to more people, new marketing channels t...

#62: How to grow your app during pandemic with Grzegorz Garczy?ski, Director of Global Performance Marketing at Booksy from 2021-04-05T09:00

It’s been a second year as the whole world has been dealing with the COVID-19 pandemic. Obviously, mobile app businesses are being impacted by this pandemic as well, for many app onwers it ha...

#62: How to grow your app during the pandemic with Grzegorz Garczy?ski, Director of Global Performance Marketing at Booksy from 2021-04-05T09:00

It’s been a second year as the whole world has been dealing with the COVID-19 pandemic. Obviously, mobile app businesses are being impacted by this pandemic as well, for many app onwers it ha...

#61: How to balance a growth strategy for the short and long term with Jess Overton, Director of Demand at ironSource from 2021-03-29T07:00

When marketers run mobile advertising ad campaigns, just like with any business, or any situation in our life for that matter,  they need to make short and long-term decisions. Psychologically we’r...

#60: The State of Mobile 2021 with Amir Ghodrati, Director, Market Insights at App Annie from 2021-03-22T07:00

We’re in the second year of the COVID-19 pandemic, it influenced every single area of our live, including mobile, of course. To get a bird-eye view on the mobile app ecosystem, we invited the...

#59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey from 2021-03-15T07:00

Growing the app’s user base is what on an app marketer’s mind from Monday till Friday and possibly on weekends as well. Going international is one of the ways to expand an app’s u...

#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo from 2021-03-08T07:00

How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search. The other route – online ads in your I...

#57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic from 2021-03-01T07:00

Fact – people are tired of ads, especially on mobile. Because of such a variety of options they’re bombarded in their Instagram / Facebook feeds, inside apps, on websites and of course ...

#56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel from 2021-02-22T07:00

Mobile app growth and how to achieve it are in the center of any well-thought app marketing strategy. You may power your app growth with paid marketing or the product itself may lead its growth. Ev...

#55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero from 2021-02-15T07:00

On this episode we’re talking about app users retention – one of the hardest nut to crack for any app marketer. The method to crack this nut we’re suggesting is out-of-the-box thi...

#54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops from 2021-02-08T07:00

Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple’s App Store and Google Play store. After years of fierc...

#53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish from 2021-02-01T07:00

Ask a professional app marketer “what is in your marketing toolbox?” and he’ll tell you – App Store Optimization, Paid User Acquisition, Influencer Marketing, PR, podcasts, ...

#52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC from 2021-01-25T07:00

A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it’s being neglected and it leads to an app project failure. In this...

#51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie from 2021-01-18T07:00

How old were you when you got your first smartphone? These days, 98% of the Generation Z demographic have a smartphone and owned their first one by the age of 10. Why? Apps.  Today’s guest is Lexi ...

#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE from 2021-01-11T07:00

How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Ch...

#49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data from 2020-12-14T07:00

App data – how much does this notion actually tell you? It’s been one of the most popular catch phrases but it seems its popularity doesn’t really match its comprehension.  For th...

#48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard from 2020-12-07T07:00

Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It’s been growing fast – fraudsters keep inventing more sophisticated ways ...

#47: App growth in 2020: Stitcher with Julie Booth, Growth Marketing Manager at Stitcher from 2020-11-30T08:00

Do you listen podcasts? Since they emerged as a new medium on iTunes in early 2000, they’ve grown to a huge source of information for people about pretty much anything you can think of. Last year a...

#46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX from 2020-11-23T08:00

It’s undeniable – when it comes to mobile advertising, performance – is what you’re looking from your online advertising partner first and foremost. Nobody would argue with that. But th...

#45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio from 2020-11-16T08:18

Paid social campaigns is what our today’s guest app marketer Hannah Parvaz is well known and praised for. Over the years, she was multiple time in charge of an app growth from a pre-launch to...

#44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group from 2020-11-09T08:00

An app growth is always on the radar of every app developer or a brand. Eavesdrop any app marketing team brainstorming session and you’ll hear them avidly discussing  how to gain more loyal a...

#43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat from 2020-11-02T08:00:50

App Subscriptions – right now they feel so familiar and ubiquitous.  Need some examples?  Do you watch movies on Netflix? Listen to music on Spotify? Get things delivered by Amazon Prime? Man...

#42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital from 2020-10-26T08:00

Do you know who are Influencers? Do you know that app user acquisition with Influencers is one of the app marketing techniques that help brands to connect their apps with tens of thousands of users...

#41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit from 2020-10-19T09:00

App marketing is not a sprint, but a marathon. You are on a constant quest to find new channels to reach your app users. Most of us know about Facebook, Google, and Apple ads, but what do you know ...

#40: App Success in 2020 with Darius Mora CMO at Reflectly from 2020-10-12T09:00:12

Question to you – as an app marketer – how do you deal with stress and anxiety in everyday life to set yourself up for success? Listen to music, read a book, open a favorite app or jour...

#39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic from 2020-10-05T10:00

App retention has been one of the most heated app marketing topics.  Let’s put it this way. What would you say if people buy your masterpiece but only to get through a few pages or the first ...

#38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics from 2020-09-28T09:00

Conversations between app marketers often focus on user acquisition (UA) and if you happen to be listening to savvy app marketers, you may listen them discussing a conundrum – when it comes t...

#37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie from 2020-09-21T09:00

With so many games available in app stores, people can play them anytime and anywhere. Both Apple’s iOS App Store and Google Play store from Google don’t provide mobile games classifica...

#36: How to increase app retention with Darren Last, Digital Transformation Consultant at Shell from 2020-09-14T09:00

Retain or not retain? That’s the question when it comes to app retention -the most important metric that app marketers and publishers  focus on today. Generally speaking, on average it costs up to ...