Podcasts by Business of Craft

Business of Craft

The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.

Further podcasts by Leanne Pressly, CEO Stitchcraft Marketing

Podcast on the topic Marketing

All episodes

Business of Craft
Business of Craft Wendy Batten on Coaching Creative Retailers and Entrepreneurs from 2023-12-01T05:00

Today I’m excited to welcome our guest, Wendy Batten, also known as the Retailer’s Mentor. She is a coach, consultant and host of the podcast,  “Creative Shop Talk” She also runs a mem...

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Business of Craft
Business of Craft Meagan Rodgers SEO and Search from 2023-11-15T05:00

Meagan Rodgers is an Account Manager at the agency with mad skills in the area of writing for SEO. She is a lifelong writer and former educator with a PhD in Engl...

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Business of Craft
Business of Craft Carly Brush on Live Selling from 2023-11-01T04:00

Today my guest is Carly Brush, she is the General Manager of Arts and Handmade at Whatnot, a new live selling platform. Carly is an expert in live selling and she's here to share her i...

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Business of Craft
Business of Craft Insights in Influencer Marketing with Anneliese Johnson from 2023-10-15T04:05

Today's guest is Anneliese Johnson. Anneliese is on-half of the mother-daughter design duo behind Eye Candy Quilts, which focuses on quilt pattern and fabric design. Anneliese also has experienc...

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Business of Craft
Business of Craft Being Creative and Business Savvy with Jeffrey Madoff from 2023-10-01T04:05

Today's guest is Jeffrey Madoff, an accomplished director, writer, and educator who has spent over four decades working in the creative industry. He is the founder of Madoff Production...

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Business of Craft
Business of Craft Craft Retailer Research Results with Anneliese Johnson from 2023-09-15T04:05

Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and te...

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Business of Craft
Business of Craft AI + ChatGPT with Lori Highby from 2023-06-15T04:00

Today my guest is Lori Highby. Lori Highby is an accomplished entrepreneur and a marketing expert with over 20 years of experience in the industry. As the founder and CEO of Keystone C...

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Business of Craft
Business of Craft Creativity and Wonder with Jennifer Keltner from 2023-06-01T04:00

My guest today Jennifer Keltner has been a maker of things from a very early age. Her first truly independent crafting involved melting crayons in an Easy-Bake Oven. She’s passionate a...

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Business of Craft
Business of Craft Creating Community through Podcasting with Meg Goodman from 2023-05-15T04:00

Our guest today, Meg Goodman, is an award-winning podcast host and producer, and the founder and CEO of Flint Rock LLC an audio production company. Early in her career, she entered the...

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Business of Craft
Business of Craft: Be a Disruptive Retailer with DeAnna McIntosh from 2023-05-02T15:26:32

DeAnna McIntosh is a business strategist and retail consultant at Retailing Evo...

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Business of Craft
Business of Craft: Good Math, Smart Business with Michelle Walker from 2023-04-30T16:00

My guest today is my colleague Michelle Walker. She’s a Financial Strategist and an Account Manager here at Stitchcraft Marketing who began her artistic endeavor at a young age with painting and...

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Business of Craft
Business of Craft Product Development with Nicole Schneider from 2023-04-15T04:00

My guest today Nichole Schneider is the founder and CEO of Coley International, a product development company for the craft industry. Nichole specia...

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Business of Craft
Business of Craft POS Analytics with Morgan Huff and Jim Huff from 2023-04-01T04:00

My guests today are Morgan Huff and Jim Huff, Co-Founders at Impact Analytics Group. We're discussing data analytics and software that is comp...

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Business of Craft
Business of Craft Mark Hyland from 2023-03-15T04:00

Mark Hyland is the CEO of Handi Quilter and former CEO of Premier Needle Arts. Mark has been involved within the craft and hobby industry for more than 1...

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Business of Craft
Business of Craft Lyric Kinard from 2022-12-15T05:00

My guest today is Lyric Kinard, founder of the Academy for Virtual Teaching Listen

Business of Craft
Business of Craft Anastasia Williams from 2022-12-01T05:01

My guest today is Anastasia Williams, founder of M1R Marketing. She specializes in creative direction, consulting and ...

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Business of Craft
Business of Craft Austin Rivers from 2022-11-15T05:01

My guest today is the founder of Knit the Rainbow, Listen

Business of Craft
Business of Craft Cecilia Nelson-Hurt from 2022-11-01T04:00

My guest Cecilia Nelson-Hurt is currently the chief diversity officer at Heidrick & S...

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Business of Craft
Business of Craft Elizabeth Townsend Gard from 2022-10-15T04:01

Today's guest is Elizabeth Townsend Gard, Endowed Professor of Law at Tulane University. She is the co-author of the a two-...

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Business of Craft
Business of Craft Rebecca Inkrote from 2022-10-01T04:01:29

Rebecca Inkrote, goes by the name Bex Marie, owns the company Bex Marie Design<...

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Business of Craft
Business of Craft David Jenyns from 2022-09-15T04:17:35

David Jenyns is the founder of Systemology Listen

Business of Craft
Business of Craft Business Development 101 from 2022-05-15T04:11:31

Our guest today is Erik Jensen, Chief Strategy Officer at Predictive ROI. Erik developed the podcasting strategy that helped bolster the agency to over $2M, which w...

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Business of Craft
Business of Craft Virtual Event Planning from 2022-05-01T04:00:28

Since 2006, my guest Benjamin Levisay has been the CEO & Director of Marketing and Sales for XRX also known as the Knitter’s U...

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Business of Craft
Business of Craft Season 3 Episode 4 Supply Chains and Labor Issues from 2022-04-19T18:05:26

Chad Hendricks is the founder and president of Brand Outcomes, an agency focused on helping businesses recruit and retain truck drivers.  He also hosts the podcast “...

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Business of Craft
Business of Craft Season 3 Episode 3 E-Commerce from 2022-04-01T09:05:48

Michael Bird is the co-founder and CEO of Spindustry, a digital marketing agency based in Des Moines IA. Spindustry is a...

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Business of Craft
Business of Craft Season 3 Episode 2 Planning a Trade Show from 2022-03-15T11:00

Our guests today are Abby Glassenberg and Darrin Stern. Abby co-founded Listen

Business of Craft
Business of Craft Season 3 Episode 1 The 80:20 Rule from 2022-03-01T11:00:54

Have you been thinking about how your fiber or fabric business can continue to adapt and thrive? Well, you’re listening to the right show because that’s our theme fo...

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Business of Craft
Business of Craft Season 3 Coming Soon! from 2022-02-07T13:41:24

A quick preview of what's coming up in Season 2 of Business of Craft, launching March 1, 2022.

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Business of Craft
Business of Craft Special Announcement July 2020 from 2020-07-10T16:48:46

Join us for Office Hours! 

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Business of Craft
Business of Craft Amy E. Smith on Being a Female Bad-Ass in Business from 2020-05-15T10:00

[Just a quick warning that we’re going to be throwing around some curse words in today’s episode so if you’ve got little ears listening or that kind of langua...

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Business of Craft
Business of Craft Glenn Martin on Human Resources from 2020-05-01T10:00

My guest today is Glenn Martin, a business consultant with over 30 years of experience. In 2002 he founded Trakstar, a human resource software application which h...

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Business of Craft
Business of Craft Bex Marie on Websites from 2020-04-15T10:00

My guest today is Bex Marie of bexmarie.com. Bex, short for Rebecca, is a graphic design professional and since 2010 she’s been building websites for creative pro...

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Business of Craft
Business of Craft Season 2 Jamie Billesbach on Business Plans from 2020-04-01T10:00

Welcome everyone to the second season of Business of Craft where our theme is wantrepreneurship-- and our episodes are covering all the baby steps you ne...

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Business of Craft
Business of Craft Susan Dunn on Financials from 2020-03-15T10:00

Welcome everyone to the second season of Business of Craft where our theme is wantrepreneurship-- and our episodes are covering all the baby steps you ne...

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Business of Craft
Business of Craft Shawn Allison Preparing a Business Plan from 2020-03-01T11:00

My guest today is Shawn Allison, a business and marketing consultant with the Central Mountain Small Business Development. Shawn has more than 20 years of experie...

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Business of Craft
Business of Craft Season 2 Robin Waite from 2020-02-15T11:00

My guest today Robin Waite is one of the most successful professional business coaches in the United Kingdom and author of the book "Take Your Shot: How to Grow Y...

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Business of Craft
Business of Craft Season 2 Coming Soon! from 2020-02-01T11:00

A quick preview of what's coming up in Season 2 of Business of Craft, launching February 15, 2020. 

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Business of Craft
Business of Craft Episode 71 Amy Singer from 2019-12-15T11:00

My guest today Amy Singer is pioneer publisher of the quarterly digital e-magazine Knitty.com. We discuss the evolution of pattern publishing and Patreon support....

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Business of Craft
Business of Craft Janet Kafadar on Building Your Business After Hours from 2019-12-01T11:00

My guest today is Janet Kafadar, an online business coach who’s passionate about helping entrepreneurs package their brilliance into a sustainable, profitable onl...

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Business of Craft
Business of Craft Steve Koenig on Selling Books in a Digital Age from 2019-11-15T11:00

My guest today Stephen Koenig is the co-founder of Sommer Street Associates, a publishing intermediary working to connect craft publishers and retailers utilizing...

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Business of Craft
Business of Craft Katie Salmon on Email Marketing from 2019-11-01T10:00

My guest Katie Salmon is the founder and CEO of a digital marketing consultancy business called Katie Does Marketing. Katie helps shop owners and makers develop strategies to simply SELL MOR...

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Business of Craft
Business of Craft Laura Bellows on Cultural Appropriation in Craft from 2019-10-15T10:00

My guest today is Laura Bellows, owner and founder of Jul Designs, an internationally collaborative company producing knitwear and body jewelry designs. Doctor Laura Bellows also happens to be a...

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Business of Craft
Business of Craft Benjamin Krudwig on Millennial Buying Behaviors from 2019-10-01T10:00

Some listeners might recognize my guest today as a friend and former employee at Stitchcraft Marketing, Benjamin Krudwig. Benjamin makes his mark in the fiber industry as a talented weaver, garm...

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Business of Craft
Business of Craft Felicia Lo on Intentional Growth from 2019-09-15T10:00

My guest today, Felicia Lo, is the founder and creative director of Sweet Georgia Yarns. Since 2005 Felicia and her team have focused on bringing “unapologetic colors” for fiber enthusiasts. Fel...

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Business of Craft
Business of Craft Meg Sutton on Bucking the Trends from 2019-09-01T10:00

My guest today is Meg Sutton, owner of Belle and Union, a specialty paper and home goods retailer in San Antonio Texas. Meg started the business in 2012 after falling in love with letterpress wh...

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Business of Craft
Business of Craft TL Robinson on Starting a Passion Based Business from 2019-08-15T10:00

My guest today is TL Robinson. She is the founder and CEO of Mass Eden, a natural body care products business. I wanted to have her come on the show to share her journey about leaving her corpor...

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Business of Craft
Business of Craft Episode 62 Louis Boria Unique Differences from 2019-08-01T10:00

My guest today, Louis Boria, is the founder and owner of Brooklyn Boy Knits, a company that produces custom knitwear. In addition to building a thriving business, Louis is on a mission to combin...

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Business of Craft
Business of Craft Episode 61 Mike Michalowicz Profit First and Clockwork from 2019-07-15T10:00

My guest today is so very highly anticipated. I've been a fan of Michael since I was first introduced to his work through his book, Profit First. Michael's personal mission is to eradicate entre...

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Business of Craft
Business of Craft Episode 60 Scott Beebee Working On Your Business from 2019-07-01T10:00

My guest today, Scott Beebe, is the founder and head coach of MyBusinessOnPurpose.com, a coaching and consulting business designed to help liberate entrepreneurs from the chaos of working Listen

Business of Craft
Business of Craft Episode 59 Kristy Glass on Fear and Growing Your Business from 2019-06-15T10:00

My guest today, Kristy Glass, started her career in NYC on the stage and screen and then came to knitting after convalescing from some health issues.  From there, she started Kristy Glass Knits ...

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Business of Craft
Business of Craft Episode 58 Stacy Jones on Branding and Influencers from 2019-06-01T10:00

My guest today, Stacy Jones, is the founder and owner of Hollywood Branded, an agency recognized as one of the top entertainment marketing agencies in the industry. They specialize in building b...

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Business of Craft
Business of Craft Episode 57 Katie Hunt on Trade Shows from 2019-05-15T10:00

My guest today, Katie Hunt is the founder and CEO of several businesses including Kelp Designs, a stationary manufacturing company and Tradeshow Bootcamp which we’re going to chat about today.  ...

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Business of Craft
Business of Craft Episode 56 Sara Taylor from 2019-05-01T10:00

 

My guest, Sara Taylor is the CEO and founder of DeepSEE Consulting, a training and consultancy firm specializing in diversity and inclusion. Sara is a nationally recognized speaker wi...

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Business of Craft
Business of Craft Episode 55 Gwen Bortner from 2019-04-15T10:00

My guest today is a well-known personality knitting world. Gwen Bortner has been a figure in the scene since the early ’80s.  Gwen is an idea generator, confidence builder and momentum creator i...

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Business of Craft
Business of Craft Episode 54 Schacht Spindle Company Anniversary from 2019-04-01T10:00

My guests today are Jane Patrick and Barry Schacht of Schacht Spindle Company located in Boulder, Colorado. Jane and Barry have not only had a successful marriage for 37 years, but they’ve also ...

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Business of Craft
Business of Craft Episode 53 Otto Strauch on Selling a Business from 2019-03-15T10:00

My guest today is Otto Strauch, owner of Strauch Fiber Equipment. This episode is about the ups and downs of selling a business. Listen to Otto explain why it's a good idea to hire a broker, and...

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Business of Craft
Business of Craft Episode 52 Rohit Bhargava on Spotting Trends from 2019-03-01T11:00

Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Jo...

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Business of Craft
Business of Craft Episode 51 Solocast 2019 Trends from 2019-02-15T11:00

Today's short and sweet episode is about 2019 trends!

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Business of Craft
Business of Craft Episode 50 Jen Geigley on Being an Influencer from 2019-02-01T11:00

My guest Jen Geigley is a graphic designer by trade but also she’s a prolific knitwear designer and has published several design books including Listen

Business of Craft
Business of Craft Episode 49 Brian Edman on New SEO Strategies from 2019-01-15T11:00

My guest today Brian Edman works as an account executive with our friends over at predictive ROI. He has spent his career thus far focusing on search and optimiza...

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Business of Craft
Business of Craft Episode 48 Nancy Marshall on Public Relations from 2019-01-02T14:30:17

My guest today Nancy Marshall is an award-winning Public Relations expert and the CEO of Marshall Communications, a marketing firm headquartered in Augusta, Maine. Also affectionately known as t...

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Business of Craft
Business of Craft Episode 47 Listener Questions from 2018-12-15T11:00

Today we tackle listener questions we've notice come up time and time again in email, conversations, and online forums.

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Business of Craft
Business of Craft Episode 46 Denise Ackert on Mindfulness from 2018-12-01T11:00

Today our guest is Denise Ackert, owner of Innerlight Healthworks located in Salida, Colorado. I wanted to have Denise on the show because I’ve personally learned so much from her in the realm o...

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Business of Craft
Business of Craft Episode 45 Scott Smith on Business Entities and Taxes from 2018-11-15T11:00

My guest today is Scott Smith, founder, and CEO of Royal Legal Solutions based in Austin, Texas. I have been involved in so many questions in the legal and tax realm that I knew I HAD t...

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Business of Craft
Business of Craft Episode 44 Susan Baier on Segmenting from 2018-11-01T10:00

My guest today is Susan Baier, head honcho at Audience Audit, a company specializing in attitudinal audience segmentation research.  We chat about how crafty businesses can harness the power of ...

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Business of Craft
Business of Craft Episode 43 Mary Ann Pruitt on Media Buying from 2018-10-15T13:20:21

Mary Ann Pruitt is the CEO and founder of two companies. One is PS Strategies, a marketing agency, and more recently, Mosaic, a media buying agency located in Anchorage, Alaska. Mary Ann and I a...

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Business of Craft
Business of Craft Episode 42 Stacey Trock on Difficult Customers from 2018-10-01T10:00

Today we chat with Stacey Trock, who got her start in the industry with her company Fresh Stitches, a crochet subscription club featuring amigurumi patterns. In recent years, Stacey has focused ...

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Business of Craft
Business of Craft Episode 41 Leanne Pressly on Brand Logo Design from 2018-09-15T10:00

In this quick solocast, Leanne Pressly shares her thoughts and experience on logo design for your brand and why it might be time for an update. 

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Business of Craft
Episode 40 Heidi Gustad on Video Production from 2018-09-01T10:00

We invited Heidi Gustad to come on our show to talk about video production because this is one of those areas that is so underutilized and is often a source of fe...

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Business of Craft
Episode 39 Lori Highby on GDPR and SSL from 2018-08-15T10:00

Today, we chat with Lori Highby about recent changes Google favoring SSL certification and encryption. We also give listeners action items for the new GDPR laws.<...

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Business of Craft
Episode 38 Julie MacDonald on Print Media from 2018-08-01T10:00

Today's guest, Julie MacDonald, is a longtime friend from the days when Leanne worked at Interweave Press. She asked Julie to come on the show to speak about prin...

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Business of Craft
Episode 37 Kylie Gersekowski on Masterclasses from 2018-07-15T10:00

Kylie Gersekowski is the owner of Little Moo Designs located in South West Queensland Australia. Kylie started out her crafty career in crafts in 2009 which inclu...

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Business of Craft
Episode 36 Leanne Pressly on Planning Your Program from 2018-07-01T10:00

Today Leanne Pressly presents a solocast with content from the new online course, Magic Wand for Social Media. She covers different mistakes you might make with your social media and how to plan...

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Business of Craft
Episode 35 Sue Monhait on Evaluating an Online Course from 2018-06-15T10:00

My guest today refers to her community as Gifters-Bakers-Crafters-Makers and she is an expert in helping crafty business owners go from just a dream to a profitable business. Sue Monhait has ove...

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Business of Craft
Episode 34 Kelbourne Woolens on Pivoting Your Business from 2018-06-07T15:24:13

My guests today are both accomplished authors and knitwear designers. Kate Gagnon Osborn and Courtney Kelley discuss distributor arrangements, the shift to their new business model, and GOTS cer...

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Business of Craft
Episode 33 Chris Wright on Digital Advertising from 2018-05-15T10:00

My guest today is Chris Wright of Prime Publishing. Chris has worked in publishing since 1988 and has a lot of knowledge about digital advertising. I wanted to get his take on the current landsc...

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Business of Craft
Episode 32 Garrick Arnold on Buying an Existing Business from 2018-05-01T10:00

My guest today is a serial entrepreneur with his latest venture in the yarn space. In 2015, Garrick Arnold acquired Yarn Pop, makers of canvas accessory bags made in the USA. I asked Garrick to ...

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Business of Craft
Episode 31 Stephen Woessner on Profitable Podcasting from 2018-04-15T10:00

Our guest today is our first encore guest on Business of Craft. His first show on lead generation was one of the most downloaded episodes so I invited him back to talk to us about his new book, ...

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Business of Craft
Episode 30 Joe McClain on Craft Therapy from 2018-04-01T10:00

Leanne's guest is doing tremendous work in our industry that our listeners would love to learn more about. Joe McClain is the CEO of the organization Help Heal Veterans. Their mission is to prov...

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Business of Craft
Episode 29 Leanne Pressly on Print Advertising from 2018-03-15T10:00

In Episode 29, a solocast with Leanne Pressly, we'll talk about print advertising. Our topics include ROI, placement, pricing, the size of your ad and how to evaluate an opportunity. 

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Business of Craft
Episode 28 Innovations with Ja'De Hardiman and Pam Maher from 2018-03-01T11:00

Episode 28 is a little bit different than our usual format. Our guests are innovators in the crafts industry. Leanne interviews Ja’De Hardiman, founder of the website D-Stash in the first half o...

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Business of Craft
Episode 27 Heidi Kaisand on the state of retail from 2018-02-15T11:00

Leanne's guest is Heidi Kaisand, the publisher at American Quilt Retailer magazine. She also owns a retail shop called Hens and Chicks Studio in Conrad, Iowa and she brings a unique perspective ...

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Business of Craft
Episode 26 Vickie Howell on Building a Brand from 2018-02-01T11:00

In this episode, we talk with Vickie Howell, a true success story in personal branding.  We talk about her launch of the first tv-quality yarn crafting show and visual cues that are important in...

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Business of Craft
Episode 25 Laura Zander on Ecommerce Retailing from 2018-01-15T11:00

 

In this episode, we talk with Laura Zander, founder of Jimmy Beans Wool. With over 98% of sales coming from online, she knows more than a few things about how to do it well. We'll talk ...

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Business of Craft
Episode 24 Lindsey Rae on Marketing to Different Customers from 2018-01-01T11:00

In this episode, we talk with Lindsey Rae, creator of Sew to Grow, a pattern company designed to help students gain and then build upon new sewing skills. Lindsey...

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Business of Craft
Episode 23 Listener Questions from 2017-12-25T11:00

 

In today's episode,  Leanne Pressly answers listener questions on the topics of digital marketing, expanding into a wholesale market, attracting customers and more. 

 

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Business of Craft
Episode 22 Sarah Resnick on Textile Community and Sustainability from 2017-12-15T11:00

Sarah Resnick, of Gist Yarns and Advah Designs, is our guest in this episode. We talk about the textile community, sustainability, and celebrating rituals. 

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Business of Craft
Episode 21 Martha Sielman on Art Quilting from 2017-12-05T11:00

Leanne talks with Martha Sielman, executive director of Studio Art Quilt Associates. She has a wealth of experience advancing the movement of art quilting, gaining exposure for the medium in mus...

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Business of Craft
Episode 20 Gale Zucker on Photography from 2017-11-25T11:00

Gale Zucker is on a mission to elevate the entire industry with her talent. In the course of the conversation, Leanne Pressly & Gale discuss photography for your ...

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Business of Craft
Episode 19 Solocast Know, Like, Trust Funnel from 2017-11-15T11:00

Leanne Pressly, the owner of Stitchcraft Marketing, discusses the Know, Like, Trust funnel. She also touches on the customer avatar. Listen in to learn how an understanding of these can help you...

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Business of Craft
Episode 18 Farm to Fabric with Ted Hoffman from 2017-11-05T11:00

In today's episode,  Leanne talks with Ted Hoffman of Clothworks. They discuss the farm to fabric movement behind Clothworks' latest venture. Ted shares his philosophies about the triple bottom ...

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Business of Craft
Episode 17 History of the Saco River Dyehouse with Claudia Raessler from 2017-10-25T10:00

Our guest today is Claudia Raessler, Director of the Saco River Dyehouse in Biddeford, Maine. We invited Claudia on the s...

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Business of Craft
Episode 16 Event Promotion with Pokey Bolton from 2017-10-15T10:00

Our guest is Pokey Bolton, of Crafting a Life LLC, a media and events company based in Napa Valley California. Today we're discussing creating events for crafty ...

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Business of Craft
Episode 15 Changing Your Model with Dave Van Stralen from 2017-10-05T10:00

Leanne's guest today is Dave Van Stralen, of Louet North America. They discuss changing business models, the decline of retail and what that means for local yarn shops.

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Business of Craft
Episode 14 Sustainability and Business Models with Chris Barnes from 2017-09-25T10:00

Leanne's guest today is Chris Barnes, owner, and craftsman at Brittany Needles. Chris grew up in the business of knitting needles and took over the business in 2013 from his parents who started ...

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Business of Craft
Episode 13 Growth with Intention with Sabrina Famellos from 2017-09-15T10:00

Today Leanne speaks with Sabrina Famellos, of Anzula.com. Sabrina shares with us her experience in conquering the new business learning curve, how to grow your business with intention, and when'...

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Business of Craft
Episode 12 Organizational Optimization with Gwen Bortner from 2017-09-05T10:00

Leanne's guest today is no stranger to the knitting world. Gwen Bortner has been a figure in the scene since the early 80’s.  She goes by multiple titles: teacher, speaker, coach, and trainer. L...

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Business of Craft
Episode 11 Search Optimization with Alex Krupski from 2017-08-25T10:00

On this episode, we will speak with Alex Krupski, an expert on all things SEO, (search engine optimization) about the basics of Google Analytics and the best SEO practices for crafty business ow...

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Business of Craft
Episode 10 Conquering Fear with Amy Small from 2017-08-15T10:00

Amy Small, owner and creative muse behind Knit Collage, a handspun yarn company in Boston MA, chats with Business of Craft about fear and lessons learned from fai...

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Business of Craft
Episode 9 Monetizing Platforms with Kara Gott Warner from 2017-08-05T10:00

We are chatting with Kara Gott Warner about getting published in print magazines and the benefits of having a coach to cultivate your creative business.

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Business of Craft
Episode 8 Facebook Best Practices with Lori Highby from 2017-07-25T10:00

On this episode, we will chat with Lori Highby, Principal, and CEO of Keystone Click, about how to utilize custom audiences in Facebook advertising and how to nav...

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Business of Craft
Episode 7 Lead Generation with Stephen Woessner from 2017-07-15T10:00

I invited Stephen on the show today to demystify the topic of lead generation. After hearing Stephen today, I’m sure our listeners will have a clear and concise u...

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Business of Craft
Episode 6 Solocast 7 Steps to Freshen Your Website in 7 Days from 2017-07-05T10:00

On this episode, we will talk with Leanne Pressly, owner of Stitchcraft Marketing, about how to freshen up your website with 7 steps in 7 days. Leanne will share ...

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Business of Craft
Episode 5 Creating Community with Jason Baum from 2017-06-25T10:00

Today we chat with Jason Baum, Director of Membership for the Association For Creative Industries (AFCI), about community, the evolution of retail, and Jason’s most interesting gig as a voice ac...

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Business of Craft
Episode 4 Marketing and Millennials with Drew McLellan from 2017-06-15T07:00

On this episode, Leanne Pressly chats with Drew McLellan about myths, working with millennials, and how to put your business visions into action. The conversation...

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Business of Craft
Episode 3 Email Marketing with Abby Glassenberg from 2017-06-05T10:00

Join us and delve into email marketing with Abby Glassenberg, of While She Naps. Abby shares her formula to achieve 50% open rates and elaborates on her unique journalistic style. We also learn ...

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Business of Craft
Epsiode 2 YouTube for Your Brand with Staci Perry from 2017-06-05T10:00

On this episode, we’ll chat with Staci Perry of VeryPinkKnits to utilize YouTube as a producer or to tap into another influencer to gain exposure for your brand. We’ll also listen to Staci expla...

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Business of Craft
Episode 1 Pinterest and Poetry with Julie Crawford from 2017-05-23T20:39:15

On this episode, we’ll unpack best practices for Pinterest with Julie Crawford and learn more about why poetry is the perfect literary medium for crafty people. L...

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