Netflix vs Blockbuster Revisited - Binge | 6 - a podcast by Wondery

from 2021-01-31T22:10:42.023393

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Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was onto something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.

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