133: How to Make More Money by Having More Fun with Jon Buchan - a podcast by Daniel Gefen

Jon Buchan wrote a cold email while he was drunk.

He sent it to the marketing directors of top brands like Pepsi and Red Bull and got incredible responses like“This is the best cold email I have received in over 20 years!”

It was the best email he ever wrote and we dove into why it was so effective. 

What we discussed:How to make the best first impression

How harsh honesty will open more doorsHow to use humour to increase your response rates

How to make business fun againHow to kill your competitors with charm

How to charm your clients into submission… and MUCH MORE



Interesting highlights:Jon got the best responses from a cold email he sent while he was drunk

My Jewish Dad had Muslims in fits of laughterJon’s #1 practical advice: 

B2B doesn't have to be Boring 2 BoringTweet This

Wanna join me on my journey to 7 figures?  https://www.facebook.com/groups/7FigureJourney/ (Join my exclusive FB group now!)Resources& Links:

http://www.theselfhelpaddict.com (The Self Help Addict) (My book)http://www.GefenMediaGroup.com (Gefen Media Group) (Sponsor) 

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