078* What is UGC & Why Are Brands Willing To Pay You For It? // Summer Fridays Case-Study - a podcast by Nina Marinaro, Esq.

The future of "influencer marketing" is not in the sponsorship - it's in the user-generated content (or UGC). But what happens when brands are ahead of the game (AKA know the power of UGC to convert to sales), & trick customers into creating the content... for free? That's what today's episode is about - a case study into influencer-founded Summer Fridays & their "casting call" application from early June 2022.

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