Leveraging Brand Names - a podcast by Seth Resler of Jacobs Media Strategies

Charles Sued of Innovative Trends and Raymond Levy of The FESCO Group talk about how Billboard and Car and Driver Magazines are licensing their brand names to sell technological devices.

Further episodes of CES for Radio Broadcasters

Further podcasts by Seth Resler of Jacobs Media Strategies

Website of Seth Resler of Jacobs Media Strategies