Variety and CTA on Streaming and the Future of TV - a podcast by Consumer Technology Association
from 2023-08-07T12:48
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The TV streaming business is booming, but its future is in question. With two strikes in the broadcast content world, and forecasts of streaming spends north of $45 billion, what’s really happening behind the scenes of America’s top entertainment medium? Untangling the opposing forces behind our favorite shows are two experts on industry intel and research: Andrew Wallenstein, Variety’s Intelligence Platform lead, and Jessica Boothe, CTA research director. They discuss the factors that are shaping streaming experiences, among them the cost to consumers. Episode topics include:
- Prospects of growth – good, or not so much - in streaming services
- The content-quantity sweet spot for the streaming consumer
- Meghan Markle and the revenue potential of old shows that are new to you
- Ads, sports content and deciphering what audiences want
- Emerging trends in Millennial and Gen Z content consumption
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